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The Seventh Annual Hot Wheels Legends Tour Presented by Mobil 1 begins on May 11 in Miami, with the aim of finding a unique custom car to be immortalized as a Hot Wheels die-cast. The tour will travel to 13 countries, with a new partnership between Hot Wheels and Walmart for 2024. Vehicle submissions are now open for this year's Tour. Hot Wheels designers and celebrity judges will evaluate entries based on authenticity, creativity, and garage spirit. The tour will include new event stops in Columbia and the United Arab Emirates, with the Global Grand Finale scheduled for November.
Il Settimo Tour Annuale delle Leggende di Hot Wheels, presentato da Mobil 1, ha inizio l'11 maggio a Miami, con l'obiettivo di scoprire un'auto personalizzata unica che verrà immortalata come modellino Hot Wheels. Il tour toccherà 13 paesi e vedrà una nuova collaborazione tra Hot Wheels e Walmart per il 2024. Le iscrizioni dei veicoli sono ora aperte per il Tour di quest'anno. I designer di Hot Wheels e giudici celebri valuteranno le proposte basandosi su autenticità, creatività e spirito da garage. Il tour includerà nuove tappe in Colombia e negli Emirati Arabi Uniti, con la Grande Finale Globale prevista per novembre.
La Séptima Gira Anual de Leyendas de Hot Wheels presentada por Mobil 1 comienza el 11 de mayo en Miami, con el objetivo de encontrar un coche personalizado único que será inmortalizado como un coche de juguete Hot Wheels. El tour visitará 13 países, con una nueva asociación entre Hot Wheels y Walmart para 2024. Las inscripciones de vehículos ya están abiertas para el Tour de este año. Diseñadores de Hot Wheels y jueces famosos evaluarán las entradas basándose en autenticidad, creatividad y el espíritu del garaje. La gira incluirá nuevas paradas en Colombia y los Emiratos Árabes Unidos, con la Gran Final Global programada para noviembre.
모빌 1이 주최하는 제7회 핫 휠즈 레전드 투어가 5월 11일 마이애미에서 시작되며, 독특한 맞춤형 차량을 찾아 핫 휠즈 다이캐스트로 불멸화하는 것을 목표로 합니다. 이 투어는 13개국을 여행하며 2024년을 위한 핫 휠즈와 월마트 간의 새로운 파트너십을 발표할 예정입니다. 올해 투어를 위한 차량 제출이 현재 열려 있습니다. 핫 휠즈 디자이너와 유명인 심사위원들은 진정성, 창의성 및 차고 정신을 기준으로 항목을 평가할 것입니다. 투어는 콜롬비아와 아랍 에미리트에서 새로운 이벤트 정지를 포함하며, 11월에 세계 대회 결승전이 예정되어 있습니다.
La Septième Tournée Annuelle des Légendes Hot Wheels, présentée par Mobil 1, débute le 11 mai à Miami, dans le but de trouver une voiture personnalisée unique qui sera immortalisée en tant que modèle réduit Hot Wheels. La tournée se rendra dans 13 pays, avec un nouveau partenariat entre Hot Wheels et Walmart pour 2024. Les soumissions de véhicules sont maintenant ouvertes pour la Tournée de cette année. Les designers de Hot Wheels et des juges célèbres évalueront les candidatures basées sur l'authenticité, la créativité et l'esprit de garage. La tournée comprendra de nouvelles étapes en Colombie et aux Émirats Arabes Unis, avec la Grande Finale Mondiale prévue pour novembre.
Die siebte jährliche Hot Wheels Legends Tour, präsentiert von Mobil 1, beginnt am 11. Mai in Miami mit dem Ziel, ein einzigartiges Custom-Auto zu finden, das als Hot Wheels-Modellauto verewigt wird. Die Tour wird 13 Länder bereisen, mit einer neuen Partnerschaft zwischen Hot Wheels und Walmart für das Jahr 2024. Fahrzeugeinreichungen sind nun für die diesjährige Tour geöffnet. Hot Wheels-Designer und Prominentenrichter werden die Einträge anhand von Authentizität, Kreativität und Garage-Geist bewerten. Die Tour wird neue Veranstaltungsorte in Kolumbien und den Vereinigten Arabischen Emiraten umfassen, mit dem globalen Großfinale im November geplant.
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Seeking out the ultimate custom car build to immortalize as a Hot Wheels 1:64 die-cast, the tour will bring one of the world’s largest traveling car shows to 13 countries, beginning May 11 at a Miami area Walmart location.
New for 2024, Hot Wheels and Walmart will partner to select an online submission to compete in the Global Semi-Final
The Tour will culminate in November with a virtual Global Grand Finale, where the next Hot Wheels die-cast will be selected and inducted into the Hot Wheels Garage of Legends™
Vehicle submissions are now open for the 2024 Hot Wheels™ Legends Tour at HotWheels.com/Legends
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
The Hot Wheels Legends Tour presented by Mobil 1 is a global phenomenon and back for its seventh year in search of the next Garage of Legends inductee. Beginning May 11, car builders from around the world will compete for a chance to have their one-of-a-kind car immortalized as a 1:64-scale die-cast and join a legendary group of Garage of Legends life-size Hot Wheels vehicles. Celebrating car builders and enthusiasts around the world in their drive to be legendary, this year’s Tour kicks off in Miami with a live event, in partnership with Walmart, on May 11 and will travel across 13 countries.
The Hot Wheels Legends Tour presented by Mobil 1 returns for its seventh year. Celebrating car builders and enthusiasts around the world in their drive to be legendary, this year’s Tour kicks off in Miami with a live event, in partnership with Walmart, on May 11 and will travel across 13 countries. (Photo: Business Wire)
For 2024, Hot Wheels is leaving no stone unturned in its search for the next Hot Wheels die-cast, with new event stops in Columbia and the United Arab Emirates. The United States will host 11 regional events at Walmart locations across the country, culminating with the Global Semi-Final and the Global Grand Finale in November.
“The dedication and enthusiasm we see at Hot Wheels Legends Tour events around the world keep us motivated to build on the tour every year to find more ways to celebrate custom car builders and their drive to become legendary,” said Ted Wu, Senior Vice President and Global Head of Design for Vehicles at Mattel. “This year, the tour will visit Columbia and the UAE for the first time, and we can’t wait to see these unique car communities represented at this year’s Global Semi-Final in November.”
Hot Wheels designers and celebrity judges will examine each vehicle based on three key categories: authenticity, creativity, and garage spirit. The brand’s Garage of Legends vehicles push the boundaries of automotive design and purpose-built performance. When searching for the next authentically iconic Hot Wheels vehicle, the judges are looking for extreme, on-trend, relevant vehicles. Judges will also consider the builder’s overall creativity and how the project stands out from the crowd. Additionally, extra points will be awarded when it is evident that the owner put in early mornings, late nights, grit, and determination into the project.
New for this year, Hot Wheels will celebrate its ongoing partnership with Walmart by adding a U.S. virtual contest where car enthusiasts nationwide can submit their passion projects and participate in the Hot Wheels Legends Tour. Hot Wheels and Walmart Design Teams will select one vehicle to move on to the Global Semi-Final in November. Submission details will be announced in the coming weeks.
The U.S.-based regional events will return to Walmart stores and feature interactive analysis and coverage from the onsite hosts. Each stop will include activities for fans of all ages, including the Hot Wheels Garage of Legends life-size cars, play spaces where kids can interact with the latest Hot Wheels toys, and Hot Wheels die-cast displays featuring coveted premium and collector cars. Additionally, Hot Wheels enthusiasts can find special edition Hot Wheels Legends products exclusively at select Walmart stores or on Walmart.com.
Upcoming U.S. Tour dates include:
May 11: In-Person Event at Walmart in Miami, Florida
June 1: In-Person Event at Walmart in Atlanta, Georgia
June 15: In-Person Event at Walmart in Charlotte, North Carolina
June 29: In-Person Event at Walmart in Philadelphia, Pennsylvania
July 13: In-Person Event at Walmart in Detroit, Michigan
July 27: In-Person Event at Walmart in Chicago, Illinois
August 10: In-Person Event at Walmart in Indianapolis, Indiana
September 7: In-Person Event at Walmart in Dallas, Texas
September 14: In-Person Event at Walmart in Houston, Texas
September 28: In-Person Event at Walmart in Phoenix, Arizona
October 5: In-Person Event at Hot Wheels Headquarters in El Segundo, California
November TBD: Global Semi Final (Virtual)
November TBD: Global Grand Finale (Virtual)
Since its launch in 2018 to commemorate the 50th Anniversary of Hot Wheels, the Hot Wheels Legends Tour has grown from a series of local Walmart events across the United States to the world’s largest traveling car show, bringing in builders and automotive fans through both virtual and live events.
Previous champions include the inaugural 2018-winning 2 JetZ™, 2019-winning THE NASH™, 2020-winning 1970 Pontiac® Firebird™, 2021-winning 1969 Volvo P1800 Gasser, 2022-winning “Texas Toot” 1992 Autozam Scrum micro truck, and last year’s 2023 winner, a one-of-a-kind 1990 Mazda MX-5 roadster nicknamed "Chimera.”
Fans may register or learn more about the Hot Wheels Legends Tour by visiting www.HotWheels.com/Legends.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
About Mobil 1
For 50 years, Mobil 1 has been trusted by drivers to keep their engines running longer. Our products combine the latest technology and innovation to exceed the toughest standards of vehicle manufacturers and tuning shops—so consumers can get the most out of their time behind the wheel, both on the road and on the track. Turn every day into an adventure with Mobil 1, the world’s leading synthetic motor oil brand. Learn more at www.mobil1.us or and follow @Mobil1Racing on Instagram and X. Join us. For the love of driving.
mattel is a creations company that inspires the wonder of childhood. our mission is to be the recognized leader in play, learning and development worldwide. mattel’s portfolio of global consumer brands includes american girl®, barbie®, fisher-price®, hot wheels®, monster high® and thomas & friends®, among many others. mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. with a global workforce of approximately 31,000 people, mattel operates in 40 countries and territories and sells products in more than 150 nations. visit us online at www.mattel.com.
