MediaAlpha Announces $16 Million Private Stock Repurchase
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
MediaAlpha (NYSE: MAX) repurchased approximately $16.0 million of its Class A common stock from an affiliate of White Mountains Insurance Group. The privately negotiated purchase covered 1.13 million shares at $14.15 each, approximately 5.5% below the November 11, 2026 closing price. The shares will be canceled and retired.
Including this transaction, MediaAlpha has repurchased $131 million of stock since July 2025, or approximately 18% of shares outstanding at that time. The company expects repurchases to remain part of its capital allocation strategy for the foreseeable future. Following the transaction, White Mountains held approximately 11.3 million shares, representing approximately 19% of MediaAlpha’s total outstanding shares.
How this balance works
Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.
It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.
Rhea-AI Sentiment measures something else, the tone of the wording.
Hollow bars mark forward-looking points. How the balance works
Positive
- Moderate point1.13 million shares repurchased from a White Mountains affiliate for approximately $16.0 million will be canceled and retired. 1.8% of market cap
- Moderate point$14.15 purchase price was approximately 5.5% below the November 11, 2026 closing price.
- Moderate point$131 million repurchased since July 2025 represents approximately 18% of shares outstanding at that time. 15% of market cap
- Minor point. Forward-looking: it has not happened yet and may not happen.MediaAlpha expects stock repurchases to remain part of capital allocation for the foreseeable future.
Negative
- None.
Key Figures
- Repurchase amount
- approximately $16.0 million
- Private transaction with an affiliate of White Mountains
- Shares repurchased
- 1.13 million shares
- MediaAlpha Class A common stock
- Purchase price
- $14.15 per share
- Privately negotiated transaction
- Discount to closing price
- approximately 5.5%
- November 11, 2026 closing price
- Repurchases since July 2025
- $131 million
- Including this transaction
- Shares repurchased since July 2025
- approximately 18%
- Of shares outstanding at that time
- White Mountains remaining stake
- approximately 11.3 million shares; approximately 19%
- Following the transaction; Class A shares and total outstanding shares
Previous Buybacks Reports
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Private repurchase at a 5.5% discount; shares were canceled and retired.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
LOS ANGELES, Nov. 12, 2026 (GLOBE NEWSWIRE) -- MediaAlpha, Inc. (NYSE: MAX), the insurance industry’s leading programmatic customer acquisition platform, today announced that it has repurchased 1.13 million shares of its Class A common stock from an affiliate of White Mountains Insurance Group, Ltd. (NYSE: WTM) for approximately
“We opportunistically repurchased a significant number of shares at a discount to the market price because we are confident in MediaAlpha’s strategy, execution, and multi-year growth prospects,” said Tigran Sinanyan, Chief Financial Officer of MediaAlpha. “Including this transaction, we have repurchased
White Mountains, MediaAlpha’s largest stockholder, has been an investor since 2014. Following the transaction, White Mountains owned approximately 11.3 million shares of MediaAlpha’s Class A common stock, representing approximately
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements about MediaAlpha’s confidence in its strategy, execution and multi-year growth prospects, and its expectations regarding cash flow generation, continued investment, and returning capital to shareholders. These forward-looking statements reflect MediaAlpha’s current expectations with respect to, among other things, future events and our financial performance, expectations about our industry, and management’s beliefs and certain assumptions made by management, which, by their nature, are inherently uncertain. These factors are subject to risks and uncertainties that could cause actual results to differ materially, including those more fully described in MediaAlpha’s filings with the Securities and Exchange Commission, including under “Risk Factors” in MediaAlpha’s Annual Report on Form 10-K for the year ended December 31, 2025 and its subsequent Quarterly Reports on Form 10-Q. These factors should not be construed as exhaustive. MediaAlpha undertakes no obligation to update any forward-looking statement, except as required by law.
About MediaAlpha
We believe we are the insurance industry’s leading programmatic customer acquisition platform. With more than 1,150 active partners, in addition to our agent partners, we connect insurance carriers with online shoppers and generated over 141 million Consumer Referrals in 2025. Our programmatic advertising technology powered
Investor Contact
Investors@mediaalpha.com
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
How much did MediaAlpha pay in its private stock repurchase?
MediaAlpha paid approximately $16.0 million for 1.13 million Class A shares from a White Mountains affiliate. The privately negotiated price of $14.15 per share was approximately 5.5% below the November 11, 2026 closing price. The repurchased shares will be canceled and retired.