Welcome to our dedicated page for Mediaalpha SEC filings (Ticker: MAX), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
MediaAlpha, Inc. filings document the operating results, governance structure and capital actions of a public insurance-technology marketplace company. Current reports furnish quarterly and annual financial releases, outlook materials, investor supplements and reconciliations for non-GAAP measures used in the company's disclosures.
The filing record also covers credit arrangements involving QuoteLab, LLC and QL Holdings LLC, share repurchase authorization, annual meeting voting results, Class A and Class B common stock voting matters, director elections and departures, executive compensation arrangements, by-law amendments, auditor ratification and proxy-statement governance disclosures.
MediaAlpha, Inc. CEO, president and co‑founder Steven Yi reported two open‑market sales of Class A common stock totaling 94,790 shares on July 16–17, 2026, at weighted‑average prices of $14.3901 and $14.1973 per share under a Rule 10b5‑1 trading plan primarily to cover taxes from RSU vesting. After these trades, he directly holds 2,459,690 shares.
MediaAlpha, Inc. Chief Technology Officer Kuanling Amy Yeh sold a total of 13,000 shares of Class A Common Stock on July 16–17, 2026, in open-market transactions under a Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting, at prices around $13.95–$14.51 per share, and now directly holds 553,985 shares.
A Form 144 relating to MediaAlpha, Inc. (ticker MAX) lists plans to sell 28,000 common shares through Charles Schwab & Co., Inc., with an associated figure of $406,000.00, on or about 07/16/2026 on the NYSE.
The shares were acquired on 05/15/2023 via a Restricted Stock Lapse as equity compensation. The filing also lists earlier 2026 sales by Kuanling Amy Yeh totaling 18,000 shares across three transactions with reported dollar amounts of $96,640.00, $26,669.00 and $33,480.00.
MediaAlpha, Inc. director Eugene Nonko reported open-market sales of 46,417 shares of Class A common stock between July 13 and 15, 2026, through both direct holdings and O.N.E. Holdings, LLC. The sales, executed at prices around $14, were made under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting. Following these trades, Nonko holds 1,089,684 shares indirectly and 890,574 shares directly.
MediaAlpha, Inc. director and officer Steven Yi reported open-market sales of a total of 161,489 shares of Class A Common Stock on July 13–15, 2026, in the $14.00–$14.37 per share range. The sales were made under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes from the vesting of RSUs, and he continues to hold 2,554,480 shares directly.
MediaAlpha, Inc. Chief Revenue Officer Keith Cramer reported an open-market sale of 13,000 shares of Class A common stock on July 15, 2026 at a weighted-average price of $14.1919 per share. The transactions were executed under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from the vesting of RSUs, at prices ranging from $13.87 to $14.31 per share. Following these sales, Cramer directly holds 267,528 shares.
MediaAlpha, Inc. director and officer Steven Yi reported selling a total of 43,721 shares of Class A common stock in open-market transactions. He sold 17,254 shares on July 6, 2026 at a weighted-average price of $14.0131 and 26,467 shares on July 7, 2026 at a weighted-average price of $14.0723. The filing states these sales were made under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs. After these transactions, Yi directly holds 2,715,969 shares of MediaAlpha Class A common stock.
MediaAlpha, Inc. director Eugene Nonko reported open-market sales of a total of 76,307 shares of Class A Common Stock. The transactions occurred on July 6–8$13.6093 and $14.0841 per share.
Shares were sold both directly and through O.N.E. Holdings, LLC, which is reported as indirect ownership. Following these trades, Nonko held 907,100 shares directly and 1,119,575 shares indirectly. According to a footnote, the sales were made under a Rule 10b5-1 trading plan primarily to cover taxes from the vesting of RSUs.
MediaAlpha filed a Form 144 reporting proposed sales of securities by an affiliate. The filing lists 816,000 shares under "Securities To Be Sold" and records multiple completed dispositions between 04/06/2026 and 07/01/2026, including a sale of 96,000 shares on 07/01/2026 for $1,238,671. Transactions are labeled as Equity Compensation and include entries described as Restricted Stock Lapse.
MediaAlpha, Inc. reported proposed sales of Common Stock on a Form 144 and lists multiple recent dispositions by an affiliate. The filing names Eugene Nonko and shows a series of share sales on specific dates with per‑trade share counts and gross proceeds, including examples of 74,373 shares for $774,285 on 04/20/2026 and 13,571 shares for $173,610 on 07/01/2026.