Welcome to our dedicated page for MediaAlpha SEC filings (Ticker: MAX), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
MediaAlpha, Inc. filings document the operating results, governance structure and capital actions of a public insurance-technology marketplace company. Current reports furnish quarterly and annual financial releases, outlook materials, investor supplements and reconciliations for non-GAAP measures used in the company's disclosures.
The filing record also covers credit arrangements involving QuoteLab, LLC and QL Holdings LLC, share repurchase authorization, annual meeting voting results, Class A and Class B common stock voting matters, director elections and departures, executive compensation arrangements, by-law amendments, auditor ratification and proxy-statement governance disclosures.
MediaAlpha, Inc. (MAX) announced a planned chief financial officer transition and an upward update to expectations for its third quarter 2026 results. The board appointed Tigran Sinanyan as Chief Financial Officer and Treasurer, as well as principal financial and accounting officer, effective October 1, 2026, under a new employment agreement that includes a $475,000 annual base salary, a 2026 target bonus of $293,200, a target bonus from 2027 onward equal to 70% of base salary, and a restricted stock unit award with a grant date value of $252,100 vesting over four years. The agreement also provides severance, bonus, equity acceleration, and health benefit continuation protections in the event of certain qualifying terminations, with enhanced benefits if such a termination occurs in connection with a change of control. Current CFO Patrick Thompson will step down as CFO effective October 1, 2026, continue to serve until that date to transition his responsibilities, then act as a consultant through February 26, 2027 and continue vesting specified RSUs, and the company states his departure is not related to any disagreement on financial or other matters. Separately, MediaAlpha now expects third quarter 2026 Revenue, Contribution, and Adjusted EBITDA to be at or above the top end of the previously disclosed guidance ranges.
MediaAlpha, Inc. (MAX) reports that Chief Executive Officer, President, and co-founder Steven Yi sold 48,000 shares of Class A Common Stock on September 1, 2026. The sales were made under a Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units, at a weighted-average price between $12.20 and $12.67 per share. Following these transactions, Yi directly holds 2,339,740 shares of Class A Common Stock.
MediaAlpha, Inc. (MAX) director Eugene Nonko reported open-market sales totaling 31,335 shares of Class A common stock from August 31 through September 2, 2026. The sales, made both directly and through O.N.E. Holdings, LLC, were effected under a Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting.
MediaAlpha, Inc. (MAX) received Amendment No. 5 to a Schedule 13D from Eugene Nonko and O.N.E. Holdings, LLC updating their ownership of the company’s Class A common stock. The reporting persons may be deemed to beneficially own a total of 5,198,121 shares of Class A common stock (including Class B on an as-converted basis), representing approximately 9.8% of the Class A shares outstanding, based on 52,975,711 shares outstanding as of July 24, 2026.
The 5,198,121 shares consist of 292,709 Class A shares held directly by Nonko, 935,361 Class A shares held by O.N.E. Holdings, and 3,970,051 Class B shares held by O.N.E. Holdings that are exchangeable one-for-one into Class A shares. Nonko, as manager of O.N.E. Holdings, may be deemed to have sole voting and dispositive power over these shares. Between February 27, 2025 and August 26, 2026, Nonko acquired 540,435 Class A shares through vesting of restricted stock units and performance-based restricted stock units and sold an aggregate of 1,265,428 Class A shares in open-market transactions under Rule 10b5-1 trading plans.
The amendment also notes that parties to a Stockholders Agreement, including the reporting persons, collectively beneficially own 20,544,760 Class A shares and 7,940,102 Class B shares and have agreed to vote in favor of each other’s Board designation nominees, while the reporting persons disclaim beneficial ownership of shares held by other members of the group.
MediaAlpha, Inc. (MAX) director Eugene Nonko reported open-market sales of a total of 33,419 shares of Class A Common Stock from August 24–26, 2026, including sales made directly and indirectly through O.N.E. Holdings, LLC. The sales were made under a Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs, at weighted-average prices generally between about $12.34 and $13.18 per share.
MediaAlpha, Inc. director Eugene Nonko reported open-market sales of a total of 34,461 shares of Class A Common Stock over August 17–19, 2026. The trades included both directly held shares and shares held indirectly through O.N.E. Holdings, LLC, and were executed under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs. Reported weighted-average sale prices ranged from the low $12.58 area to about $13.37 per share across the different trading days.
MediaAlpha, Inc. executive Jeffrey B. Coyne, General Counsel and Secretary, reported four code F transactions in Class A Common Stock on 2026-08-15. A total of 14,182 shares were withheld at $13.17 per share to cover required tax withholding obligations upon settlement of previously reported restricted stock units. These are non-market dispositions for tax purposes rather than open-market sales.
MediaAlpha, Inc. executive Thompson Patrick Ryan, Chief Financial Officer and Treasurer, reported four Form 4 transactions in Class A Common Stock on August 15, 2026. A total of 24,209 shares were disposed of at $13.17 per share, all classified as code F transactions representing shares withheld automatically to satisfy tax withholding obligations upon settlement of previously granted restricted stock units, rather than open-market sales.
MediaAlpha, Inc. executive Keith Cramer reported transactions in connection with vesting equity awards and a planned stock sale. On August 15, 2026, Restricted Stock Units granted in 2023 and 2024 vested, resulting in the issuance of 5,303 and 4,472 shares of Class A Common Stock, respectively, at $0.00 per share as each RSU converted into one share. On August 17, 2026, he sold 13,000 Class A shares at a weighted-average price of $12.7634 per share, within a range of $12.655–$13.085, under a Rule 10b5-1 trading plan primarily to cover taxes from the RSU vesting.
MediaAlpha, Inc. executive Kuanling Amy Yeh, Chief Technology Officer, reported activity in Class A Common Stock and related RSUs. On August 14, 2026, she sold 12,000 shares at a weighted-average price of $13.5514 per share pursuant to a Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting. On August 15, 2026, a total of 10,106 RSUs vested and converted into an equal number of Class A shares, reflecting grants made on March 15, 2023 and March 15, 2024 that vest over time, subject to continued employment.