Welcome to our dedicated page for Mediaalpha SEC filings (Ticker: MAX), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
This page provides access to MediaAlpha, Inc.’s (NYSE: MAX) U.S. Securities and Exchange Commission (SEC) filings, along with AI‑supported tools that help explain the contents of each document. MediaAlpha files Form 10‑K annual reports, Form 10‑Q quarterly reports, and Form 8‑K current reports, which together offer a detailed view of the company’s financial condition, operating performance, governance, and material events.
In its periodic reports, MediaAlpha presents consolidated financial statements, including balance sheets, statements of operations, and cash flow statements, as well as discussions of non‑GAAP measures such as Adjusted EBITDA, Contribution, and Contribution Margin. The filings also describe key operating metrics like Transaction Value, which management and the board of directors use to evaluate operating performance and efficiency. Our AI tools can highlight how these measures relate to MAX’s reported revenue, costs, and profitability across insurance verticals.
MediaAlpha’s Form 8‑K filings document significant developments, including earnings releases and shareholder letters, amendments to its credit agreement, share repurchase agreements, Board and executive changes, and amendments to its by‑laws. For example, recent 8‑Ks describe a Third Amendment to the company’s senior secured credit facilities through its subsidiaries, a private stock repurchase from entities affiliated with Insignia Capital Group, the authorization of a $50 million share repurchase program, Board transitions as the company ceased to be a controlled company, and the adoption of Amended and Restated By‑Laws.
Other 8‑K filings summarize the FTC settlement relating to the under‑65 health sub‑vertical and outline additional compliance measures, as well as leadership changes such as the appointment of a new Chief Technology Officer and the transition of the former CTO to Chief Architect. Our platform surfaces these items and uses AI to extract key terms, governance changes, and risk‑related disclosures so that readers can quickly understand what each filing means for MAX stock and MediaAlpha’s business.
MediaAlpha, Inc. director and officer Steven Yi reported selling a total of 12,000 shares of Class A common stock in open-market transactions over three days. The shares were sold at weighted-average prices of about $9.07, $9.47 and $9.68 per share.
According to the filing, these sales were made under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units. After these transactions, Yi continues to directly own 3,007,247 shares of MediaAlpha Class A common stock.
MediaAlpha, Inc. Chief Revenue Officer Keith Cramer reported an open-market sale of 10,000 shares of Class A Common Stock. The shares were sold at a weighted-average price of $9.6806 per share in multiple transactions at prices ranging from $9.44 to $9.77.
According to the disclosure, the sales were made under a Rule 10b5-1 trading plan previously adopted primarily to cover taxes from the vesting of restricted stock units (RSUs). After this sale, Cramer continues to hold 296,754 shares of MediaAlpha common stock directly.
MediaAlpha Inc. (MAX) filed a Form 144 notifying the sale of 12,000 shares of common stock tied to a Restricted Stock Lapse dated 02/15/2026. The filing lists numerous prior dispositions by Steven Yi across January–April 2026 with per‑trade share counts and gross proceeds for each trade.
MediaAlpha, Inc. Chief Technology Officer Yeh Kuanling Amy executed an open-market sale of 3,000 shares of Class A common stock at $9.25 per share. After this transaction, she directly holds 574,879 shares. The sale was made under a pre-established Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units.
MediaAlpha, Inc. director and officer Steven Yi reported selling a total of 12,000 shares of Class A common stock in open-market transactions over three days. The shares were sold in three blocks of 4,000 shares at weighted-average prices around $9.34 to $9.78 per share.
According to the disclosure, these sales were made under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes from the vesting of restricted stock units. After the transactions, Yi directly holds 3,019,247 shares of MediaAlpha Class A common stock.
MediaAlpha insider transactions disclosed on Form 144. The excerpt lists multiple equity dispositions by Steven Yi across January–April 2026, with repeated sales of 4,000–8,000 share lots and larger blocks (e.g., 39,252 shares on 03/02/2026). It also lists restricted stock lapses on 03/15/2025 (5,845 shares) and 02/15/2026 (6,155 shares) tied to equity compensation.
MediaAlpha, Inc. director and officer Steven Yi reported open-market sales of a total of 12,000 shares of Class A Common Stock over three days. The shares were sold in 4,000-share blocks on March 30, March 31, and April 1 at prices around $9 per share.
The sales were made under a pre-established Rule 10b5-1 trading plan primarily to cover taxes from the vesting of RSUs, indicating they were planned and tax-driven rather than discretionary timing trades. After these transactions, Yi still directly holds 3,031,247 shares.
MediaAlpha, Inc. filed a Form 144 disclosing proposed sales of Common stock by Steven Yi. The notice lists multiple planned or reported transactions across January–March 2026, with individual sales such as 8,000 shares on 01/05/2026 and a larger block of 39,252 shares on 03/02/2026.
The excerpt shows many dated transactions with share counts and dollar figures for each trade; total aggregate proceeds are not stated as a single number in the provided content.
MediaAlpha, Inc., through subsidiaries QuoteLab and QL Holdings, entered into an amended and restated credit agreement. The new facility includes a five-year senior secured term loan of $150 million to refinance existing term debt and support general corporate purposes, plus a five-year senior secured revolving credit facility with $60 million in commitments.
Both facilities are guaranteed by QL Holdings and secured by substantially all assets of the borrower and guarantor. Borrowings accrue interest at Term SOFR, Daily Simple SOFR or an Alternate Base Rate, each plus a margin tied to the borrower’s consolidated total net leverage ratio, ranging from 2.00%–3.00% for SOFR-based loans and 1.00%–2.00% for Alternate Base Rate loans. The loans mature on March 25, 2031 and the term loan amortizes quarterly starting with the quarter ending June 30, 2026.
MediaAlpha, Inc. Chief Technology Officer sells shares under a pre-set plan. CTO Yeh Kuanling Amy sold 3,000 shares of Class A common stock at $9.44 per share in an open-market transaction. The sale was executed under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs, and she still directly holds 577,879 shares after the transaction.