MediaAlpha, Inc. filings document the operating results, governance structure and capital actions of a public insurance-technology marketplace company. Current reports furnish quarterly and annual financial releases, outlook materials, investor supplements and reconciliations for non-GAAP measures used in the company's disclosures.
The filing record also covers credit arrangements involving QuoteLab, LLC and QL Holdings LLC, share repurchase authorization, annual meeting voting results, Class A and Class B common stock voting matters, director elections and departures, executive compensation arrangements, by-law amendments, auditor ratification and proxy-statement governance disclosures.
MediaAlpha, Inc. Chief Revenue Officer Keith Cramer sold 12,000 shares of Class A common stock on October 19, 2026, at a weighted-average price of $11.3871 per share, in multiple transactions priced from $11.21 to $11.59. He directly held 239,303 shares after the sale. The sales were made under a previously adopted Rule 10b5-1 trading plan, primarily to cover taxes resulting from RSU vesting.
MediaAlpha, Inc. (MAX) director Eugene Nonko reported sales totaling 27,639 Class A common shares from October 19 through October 21, 2026. On each date, 1,940 shares were sold directly and 7,273 shares through O.N.E. Holdings, LLC. The weighted-average prices for direct and LLC sales, respectively, were $11.3871 and $11.3881 on October 19, $11.6178 and $11.7238 on October 20, and $11.6343 and $11.6272 on October 21. All sales were made under a previously adopted Rule 10b5-1 plan primarily to cover taxes resulting from RSU vesting.
MediaAlpha, Inc. (MAX) Chief Technology Officer Kuanling Amy Yeh sold 3,000 shares of Class A Common Stock on October 16, 2026, at $11.77 per share. She directly held 543,091 shares after the sale. The sale was made under a Rule 10b5-1 trading plan Yeh had previously adopted, primarily to cover taxes resulting from RSU vesting.
MediaAlpha, Inc. officer Keith Cramer filed a notice covering the proposed sale of 36,000 common shares, with an aggregate market value of $409,935. Charles Schwab & Co., Inc. is named as broker; the approximate sale date is October 19, 2026, and NYSE is listed as the exchange. The notice also reports prior sales of 13,000 shares on August 17, 2026, for $165,924 and 13,000 shares on September 15, 2026, for $149,422.
MediaAlpha, Inc. (MAX) director Eugene Nonko filed a notice listing 27,639 common shares for sale through Charles Schwab & Co., Inc., with an aggregate market value of $314,750 and an approximate sale date of October 19, 2026. The remarks say the shares may be sold over various dates and identify Eugene Nonko and O.N.E. HOLDINGS LLC as sellers. The securities information lists 21,819 shares associated with a capital contribution and 5,820 shares associated with a restricted stock lapse.
Kuanling Amy Yeh, an officer of MediaAlpha, Inc. (MAX), reported that 15,000 common shares, with an aggregate market value of $176,550.00, may be sold over various dates. Charles Schwab & Co., Inc. is named as the broker.
Yeh’s reported sales in the preceding three months were 10,000 shares on July 16, 2026; 3,000 on July 17; 12,000 on August 14; 3,000 on September 4; and 3,000 on September 25.
MediaAlpha, Inc. (MAX) director Eugene Nonko reported sales totaling 23,202 shares of Class A common stock from October 12 through October 14, 2026, including direct sales and indirect sales through O.N.E. Holdings, LLC. Each day, the transaction rows show 1,067 shares sold directly and 6,667 shares sold through the LLC; the six weighted-average prices ranged from $10.1124 to $10.4077 per share. The sales were made under a Rule 10b5-1 trading plan previously adopted by Nonko, primarily to cover taxes resulting from RSU vesting.
MediaAlpha, Inc. director Eugene Nonko reported 23,202 common shares for sale, with an aggregate market value of $235,472. The notice states the sale on this filing was done October 12, 2026, while also saying shares may be sold over various dates. It names Eugene Nonko and O.N.E. Holdings LLC as sellers and lists Charles Schwab & Co., Inc. as broker. The reported shares include 20,001 acquired through a capital contribution and 3,201 from a restricted stock lapse.
MediaAlpha, Inc. (MAX) CEO, President and co-founder Steven Yi sold 24,000 Class A shares on October 8, 2026, at a weighted-average $10.0393 per share, and 2,033 shares on October 9, 2026, at a weighted-average $11.0068 per share. Both sales were made under a previously adopted Rule 10b5-1 trading plan, primarily to cover taxes resulting from RSU vesting.
MediaAlpha, Inc. identifies Steven Yi as the person for whose account 48,000 common shares are to be sold. The notice lists an aggregate market value of $481,886.00 and an approximate sale date of October 8, 2026; Charles Schwab & Co., Inc. is listed as broker and NYSE as the exchange. The shares are described as equity compensation from a restricted stock lapse dated January 30, 2022. Remarks say shares on the notice may be acquired and sold over various dates. Earlier sales by Yi from July 13 through September 1, 2026, are also listed.