MediaAlpha director sells 76,307 shares under plan
MediaAlpha, Inc. director Eugene Nonko reported open-market sales of a total of 76,307 shares of Class A Common Stock.
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Form Type
4
Rhea-AI Filing Summary
MediaAlpha, Inc. director Eugene Nonko reported open-market sales of a total of 76,307 shares of Class A Common Stock. The transactions occurred on July 6–8$13.6093 and $14.0841 per share.
Shares were sold both directly and through O.N.E. Holdings, LLC, which is reported as indirect ownership. Following these trades, Nonko held 907,100 shares directly and 1,119,575 shares indirectly. According to a footnote, the sales were made under a Rule 10b5-1 trading plan primarily to cover taxes from the vesting of RSUs.
Insider Trade Summary 10b5-1
Net Seller: 76,307 shares
Net Sell
6 txns
Insider
Nonko Eugene
Role
Director
Sold
76,307 shs ($1.06M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 3,282 | $13.7802 | $45K |
| Sale | Class A Common Stock | 8,205 | $13.6093 | $112K |
| Sale | Class A Common Stock | 4,952 | $14.0841 | $70K |
| Sale | Class A Common Stock | 9,524 | $14.059 | $134K |
| Sale | Class A Common Stock | 24,992 | $13.9117 | $348K |
| Sale | Class A Common Stock | 25,352 | $13.8627 | $351K |
Holdings After Transaction:
Class A Common Stock — 907,100 shares (Direct);
Class A Common Stock — 1,119,575 shares (Indirect, By O.N.E. Holdings,LLC)
Footnotes (7)
- F1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- F2. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.12 to $14.06 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F3. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.86 to $14.30 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F4. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.69 to $13.82 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F5. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.12 to $14.025 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F6. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.85 to $14.30 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F7. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.465 to $13.84 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Key Figures
Total shares sold: 76,307 shares
Sale price example (indirect): $13.8627 per share
Sale price example (direct): $13.9117 per share
+3 more
6 metrics
Total shares sold
76,307 shares
Net open-market sales across six transactions
Sale price example (indirect)
$13.8627 per share
Weighted-average price for 25,352 shares sold on July 6, indirect
Sale price example (direct)
$13.9117 per share
Weighted-average price for 24,992 shares sold on July 6, direct
Direct holdings after trades
907,100 shares
Class A Common Stock held directly after July 8 sales
Indirect holdings after trades
1,119,575 shares
Class A Common Stock held via O.N.E. Holdings, LLC after July 8 sales
Number of sale transactions
6 transactions
All coded as open-market sales (S) of non-derivative stock
Key Terms
Rule 10b5-1 trading plan, RSUs, weighted-average sale price, Class A Common Stock, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
RSUs financial
"previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs"
RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.
weighted-average sale price financial
"Reflects the weighted-average sale price for shares sold in multiple transactions"
Class A Common Stock financial
"security_title": "Class A Common Stock""
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transactions did MediaAlpha (MAX) director Eugene Nonko report?
Director Eugene Nonko reported selling a total of 76,307 shares of MediaAlpha Class A Common Stock in six open-market transactions over July 6–8. These trades included both direct holdings and shares held indirectly through O.N.E. Holdings, LLC.
Do the MediaAlpha (MAX) insider sales relate to RSU vesting and taxes?
The filing explains that the trades were executed under a 10b5-1 plan adopted primarily to cover taxes from the vesting of RSUs. This suggests the activity is linked to compensation-related tax obligations rather than purely discretionary trading decisions.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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