MediaAlpha affiliate reports proposed stock sales

MediaAlpha, Inc. reported proposed sales of Common Stock on a Form 144 and lists multiple recent dispositions by an affiliate.

Rhea-AI Filing Summary

MediaAlpha, Inc. reported proposed sales of Common Stock on a Form 144 and lists multiple recent dispositions by an affiliate. The filing names Eugene Nonko and shows a series of share sales on specific dates with per‑trade share counts and gross proceeds, including examples of 74,373 shares for $774,285 on 04/20/2026 and 13,571 shares for $173,610 on 07/01/2026.

Insights

Securities Attorney

Form 144 discloses affiliate proposed resale activity and recent dispositions.

The filing lists proposed sales of Common Stock and a sequence of actual sales by Eugene Nonko with exact trade dates, share counts, and gross proceeds. The document is a notice of intent to sell under applicable resale rules rather than a pricing or proceeds authorization by the issuer.

Timing and aggregate offering mechanics are not detailed here; subsequent filings or trade reports provide further execution detail.

Key Figures

Example trade 04/20/2026: 74,373 shares Example trade 04/21/2026: 37,446 shares Example trade 07/01/2026: 13,571 shares +1 more

4 metrics

Example trade 04/20/2026 74,373 shares gross proceeds $774,285 on 04/20/2026

Example trade 04/21/2026 37,446 shares gross proceeds $377,327 on 04/21/2026

Example trade 07/01/2026 13,571 shares gross proceeds $173,610 on 07/01/2026

Other listed trades multiple dated sales individual share counts and proceeds shown between 04/20/2026 and 07/01/2026

Key Terms

Form 144, Restricted Stock Lapse, Capital Contribution

3 terms

Form 144 regulatory

"discloses proposed sales of Common Stock on a Form 144"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Restricted Stock Lapse financial

"10/30/2023 | Restricted Stock Lapse - See Remarks"

Capital Contribution financial

"07/30/2022 | Capital Contribution - See Remarks"

An owner or investor putting money or assets into a company to fund operations, growth, or shore up the balance sheet rather than lending it as a loan. Think of it like a homeowner investing cash to renovate a house: it strengthens the property’s value and changes how future gains are shared. For investors, capital contributions affect company stability, ownership stakes and potential returns.

FAQ

What does MediaAlpha's Form 144 disclose (MAX)?

The Form 144 discloses proposed sales of Common Stock and recent affiliate dispositions. It names Eugene Nonko and lists per‑trade share counts and gross proceeds on specific dates, such as 74,373 shares for $774,285 on 04/20/2026.

Who is the selling party named in the filing for MAX?

The filing identifies Eugene Nonko as the selling affiliate. The record shows multiple sales by Nonko with explicit dates, share quantities, and gross proceeds listed for each transaction.

Are aggregate totals of shares sold provided in the Form 144?

The Form 144 lists individual transactions with share counts and proceeds but does not state an aggregate total. The filing presents each trade date, number of shares, and gross proceeds per trade.

Does the filing state how proceeds are used or received by the issuer (MAX)?

The filing lists gross proceeds for each disposition but does not specify use of proceeds or payments to the issuer. Proceeds attribution or issuer receipt is not described in the provided excerpt.

Which trade dates and examples are shown in the excerpt for MediaAlpha?

The excerpt shows multiple trade dates; examples include 04/20/2026: 74,373 shares for $774,285 and 07/01/2026: 13,571 shares for $173,610, with several other dated transactions listed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 07/06/2026 - 05:32 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001830016
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	MediaAlpha, Inc.
SEC File Number	001-39671
Address of Issuer	700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CALIFORNIA 90017
Phone	619-393-9368
Name of Person for Whose Account the Securities are To Be Sold	Nonko Eugene
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	827874	11488407.00	54062155	07/06/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	07/30/2022	Capital Contribution - See Remarks	MediaAlpha, Inc.			581574	07/30/2022	NA
Common	10/30/2023	Restricted Stock Lapse - See Remarks	MediaAlpha, Inc.			246300	10/23/2023	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/20/2026	74373	774285.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/21/2026	37446	377327.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/27/2026	55485	104016.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/28/2026	7153	71533.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/29/2026	52494	525317.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	06/10/2026	23202	232049.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	06/16/2026	15468	154698.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	06/17/2026	7734	77388.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	06/22/2026	7734	78333.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	06/23/2026	7734	78599.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	06/24/2026	7734	80931.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	06/29/2026	10445	124323.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	06/30/2026	10445	129884.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	07/01/2026	13571	173610.00

144: Remarks and Signature

Remarks	Shares on this filing may be acquired and sold over various dates. Sold by Eugene Nonko & O.N.E HOLDINGS LLC.
Date of Notice	07/06/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	03/03/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Eugene Nonko
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)