MediaAlpha filing details 28,000-share sale plan

A Form 144 relating to MediaAlpha, Inc. (ticker MAX) lists plans to sell 28,000 common shares through Charles Schwab & Co., Inc., with an associated figure of $406,000.00, on or about 07/16/2026 on the NYSE.

Rhea-AI Filing Summary

A Form 144 relating to MediaAlpha, Inc. (ticker MAX) lists plans to sell 28,000 common shares through Charles Schwab & Co., Inc., with an associated figure of $406,000.00, on or about 07/16/2026 on the NYSE.

The shares were acquired on 05/15/2023 via a Restricted Stock Lapse as equity compensation. The filing also lists earlier 2026 sales by Kuanling Amy Yeh totaling 18,000 shares across three transactions with reported dollar amounts of $96,640.00, $26,669.00 and $33,480.00.

Key Figures

Shares to be sold: 28,000 shares Associated dollar figure for planned sale: $406,000.00 Approximate date of sale: 07/16/2026 +4 more

7 metrics

Shares to be sold 28,000 shares Listed under Securities Information for common stock to be sold

Associated dollar figure for planned sale $406,000.00 Appears alongside 28,000 shares in the Securities Information section

Approximate date of sale 07/16/2026 Date shown with the 28,000-share entry under Securities Information

Acquisition date of shares 05/15/2023 Date for Restricted Stock Lapse acquisition of 28,000 shares as equity compensation

Recent sale on 05/15/2026 12,000 shares for $96,640.00 Listed under Securities Sold During The Past 3 Months

Recent sale on 06/05/2026 3,000 shares for $26,669.00 Listed under Securities Sold During The Past 3 Months

Recent sale on 06/26/2026 3,000 shares for $33,480.00 Listed under Securities Sold During The Past 3 Months

Key Terms

Restricted Stock Lapse, Equity Compensation, Securities To Be Sold, Securities Sold During The Past 3 Months

4 terms

Restricted Stock Lapse financial

"Common | 05/15/2023 | Restricted Stock Lapse- See Remarks"

Equity Compensation financial

"28000 | 05/15/2023 | Equity Compensation"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

Securities To Be Sold regulatory

"144: Securities To Be Sold"

Securities Sold During The Past 3 Months regulatory

"144: Securities Sold During The Past 3 Months"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the MediaAlpha (MAX) Form 144 filing disclose?

It discloses a planned sale of 28,000 MediaAlpha common shares, associated with a figure of $406,000.00, to be sold on or about 07/16/2026 on the NYSE through Charles Schwab & Co., Inc.

How many MediaAlpha (MAX) shares are covered in the planned sale and where will they trade?

The notice covers 28,000 common shares of MediaAlpha, Inc. The shares are indicated for sale on the NYSE, with Charles Schwab & Co., Inc. listed in the Securities Information section.

What dollar figure is associated with the 28,000-share sale in the MAX filing?

Alongside the 28,000 shares, the filing lists an associated figure of $406,000.00. This figure appears in the Securities Information section next to the share amount for the contemplated sale.

How were the MediaAlpha (MAX) shares in the Form 144 originally acquired?

The 28,000 MediaAlpha shares were acquired on 05/15/2023 through a Restricted Stock Lapse, classified as Equity Compensation, according to the Securities Information and acquisition details in the filing.

What prior MediaAlpha (MAX) share sales are listed for the past three months?

The filing lists three 2026 sales: 12,000 shares for $96,640.00 on 05/15, 3,000 shares for $26,669.00 on 06/05, and 3,000 shares for $33,480.00 on 06/26, all relating to MediaAlpha, Inc.

Who is the reporting person in the MediaAlpha (MAX) Form 144 and what address is given?

The reporting person is Kuanling Amy Yeh, with the address listed as 700 South Flower Street, Suite 640, Los Angeles, CA 90017, appearing in connection with MediaAlpha, Inc. in the sale history section.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 07/16/2026 - 04:19 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001829969
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	MediaAlpha, Inc.
SEC File Number	001-39671
Address of Issuer	700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CALIFORNIA 90017
Phone	619-393-9368
Name of Person for Whose Account the Securities are To Be Sold	Yeh Kuanling Amy
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	28000	406000.00	54062155	07/16/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	05/15/2023	Restricted Stock Lapse- See Remarks	MediaAlpha, Inc.			28000	05/15/2023	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Kuanling Amy Yeh 700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	05/15/2026	12000	96640.00
Kuanling Amy Yeh 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	06/05/2026	3000	26669.00
Kuanling Amy Yeh 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	06/26/2026	3000	33480.00

144: Remarks and Signature

Remarks	Shares on this filing may be sold over various dates. Shares on this filing acquired and paid for between 05/15/2023 and 10/30/2023.
Date of Notice	07/16/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	09/09/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Kuanling Amy Yeh
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)