Welcome to our dedicated page for MediaAlpha SEC filings (Ticker: MAX), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
MediaAlpha, Inc. filings document the operating results, governance structure and capital actions of a public insurance-technology marketplace company. Current reports furnish quarterly and annual financial releases, outlook materials, investor supplements and reconciliations for non-GAAP measures used in the company's disclosures.
The filing record also covers credit arrangements involving QuoteLab, LLC and QL Holdings LLC, share repurchase authorization, annual meeting voting results, Class A and Class B common stock voting matters, director elections and departures, executive compensation arrangements, by-law amendments, auditor ratification and proxy-statement governance disclosures.
MediaAlpha, Inc. director Eugene Nonko reported multiple open-market sales of Class A common stock on August 10–12, 2026, totaling 34,461 shares. The trades included both directly held shares and shares held indirectly through O.N.E. Holdings, LLC. The sales were made under a Rule 10b5-1 trading plan previously adopted primarily to cover taxes from the vesting of RSUs, and the reported prices are weighted-average sale prices for shares sold in multiple transactions within stated intraday price ranges.
MediaAlpha, Inc. director Eugene Nonko reported open-market sales totaling 32,377 shares of Class A common stock from August 3 to 5, 2026, at weighted-average prices from $12.2808 to $12.5402 per share.
The six transactions involved both directly held shares and shares held indirectly through O.N.E. Holdings, LLC, and were executed under a Rule 10b5-1 trading plan adopted primarily to cover taxes resulting from the vesting of RSUs.
MediaAlpha CEO Steven Yi sold 72,000 shares of Class A Common Stock on August 3, 2026, at a weighted-average price of $12.6388 per share, in multiple trades between $12.25 and $13.08. The sales were under a Rule 10b5-1 plan primarily to cover taxes from RSU vesting, and he reported owning 2,387,690 shares afterward.
MediaAlpha, Inc. director Eugene Nonko reported selling 43,428 shares of Class A Common Stock in six sale transactions from July 27–29, 2026. The sales, some made directly and others through O.N.E. Holdings, LLC, were executed at weighted-average prices between $13.225 and $14.255 per share.
According to the disclosure, all transactions were effected under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes arising from the vesting of RSUs.
MediaAlpha, Inc. delivered a much stronger Q2 2026, with revenue of $316.9 million, up 25.9% from Q2 2025, driven mainly by a 35.9% rise in property & casualty insurance revenue to $308.8 million as carriers increased customer acquisition spending on its platform.
Net income was $41.8 million versus a $22.5 million loss a year earlier, aided by a $37.7 million gain from repurchasing Insignia’s interest in the Tax Receivables Agreement and higher gross profit. Contribution rose 18.4% to $47.2 million, with a 14.9% Contribution Margin, and Adjusted EBITDA increased 19.5% to $29.3 million.
Health insurance revenue fell 84.9% to $2.7 million as the company scaled back its under‑65 health sub‑vertical and faced Medicare headwinds. Cash was $23.7 million as MediaAlpha repurchased $40.6 million of stock year‑to‑date and completed payments under a $45.0 million FTC settlement, while total debt under the new 2026 credit facilities reached $176.7 million.
MediaAlpha reported record second‑quarter 2026 revenue of $316.9 million, up 26% year over year, driven mainly by its Property & Casualty insurance marketplace. Net income was $41.8 million versus a $(22.5) million loss a year earlier, while Adjusted EBITDA rose to $29.3 million. Gross margin was 14.3% and Contribution Margin 14.9%, both slightly below the prior year as mix and costs shifted.
The business is now heavily weighted to P&C, which contributed 97.4% of revenue; Health insurance revenue declined sharply. The company repurchased 2.2 million shares for $20 million in the quarter and bought a tax receivables agreement liability with a $69 million book value for $31 million. For third‑quarter 2026, it guides to revenue of $330–$355 million and Adjusted EBITDA of $32.0–$35.0 million, and for full‑year 2026 expects $90–$100 million of free cash flow.
MediaAlpha, Inc. has a new significant holder in its Class A common stock. A group of related investment entities led by Divisadero Street Capital Management, LP and William Zolezzi reports beneficial ownership of 3,128,988 Class A shares, representing 5.8% of the class.
Within the group, Divisadero Street Partners, L.P. and its general partner each report beneficial ownership of 2,993,988 shares, or 5.5% of the class. All reported shares are held with shared voting and dispositive power; no reporting person has sole voting or sole dispositive power. The securities are directly owned by advisory clients of Divisadero Street Capital Management, LP, including Divisadero Street Partners, L.P.
MediaAlpha, Inc. director Eugene Nonko reported open-market sales of 43,428 shares of Class A common stock from July 20–22, 2026. The transactions included shares held directly and indirectly through O.N.E. Holdings, LLC and were executed under a pre-established Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs. Reported per-share prices are weighted-average prices across multiple trades within disclosed ranges.
MediaAlpha, Inc. CEO, president and co‑founder Steven Yi reported two open‑market sales of Class A common stock totaling 94,790 shares on July 16–17, 2026, at weighted‑average prices of $14.3901 and $14.1973 per share under a Rule 10b5‑1 trading plan primarily to cover taxes from RSU vesting. After these trades, he directly holds 2,459,690 shares.
MediaAlpha, Inc. Chief Technology Officer Kuanling Amy Yeh sold a total of 13,000 shares of Class A Common Stock on July 16–17, 2026, in open-market transactions under a Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting, at prices around $13.95–$14.51 per share, and now directly holds 553,985 shares.