Welcome to our dedicated page for MediaAlpha SEC filings (Ticker: MAX), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
MediaAlpha, Inc. filings document the operating results, governance structure and capital actions of a public insurance-technology marketplace company. Current reports furnish quarterly and annual financial releases, outlook materials, investor supplements and reconciliations for non-GAAP measures used in the company's disclosures.
The filing record also covers credit arrangements involving QuoteLab, LLC and QL Holdings LLC, share repurchase authorization, annual meeting voting results, Class A and Class B common stock voting matters, director elections and departures, executive compensation arrangements, by-law amendments, auditor ratification and proxy-statement governance disclosures.
MediaAlpha, Inc. director and officer Steven Yi reported the vesting and conversion of 18,294 Restricted Stock Units (RSUs) into 18,294 shares of Class A Common Stock on February 15, 2026. The RSUs convert one-for-one into Class A shares at no cash cost.
According to the footnotes, each RSU represents a contingent right to receive one Class A share or, at the Compensation Committee’s option, cash of equivalent value. One sixteenth of the RSUs vested on May 15, 2022, with the remainder vesting in equal quarterly installments through February 15, 2026, subject to continued employment.
MediaAlpha, Inc. Chief Revenue Officer Keith Cramer reported equity compensation activity and a planned share sale. On February 15, he exercised and vested 14,985 Restricted Stock Units, receiving an equal number of Class A Common shares at $0.00 per share under prior RSU grants. On February 17, he sold 10,000 Class A shares in an open-market transaction at a weighted-average price of $7.1599 per share, with individual prices ranging from $7.09 to $7.29. The sale was executed under a Rule 10b5-1 trading plan primarily to cover taxes from the RSU vesting. After these transactions, he directly held 182,154 Class A shares and 35,775 RSUs.
MediaAlpha, Inc. Chief Technology Officer Yeh Kuanling Amy reported a combination of RSU vesting and share sales. On February 15, 2026, she exercised several batches of Restricted Stock Units, receiving matching amounts of Class A common stock at a price of $0.00 per share.
These derivative exercises converted 5,210, 5,303 and 4,804 RSUs into the same numbers of Class A shares, increasing her direct holdings to 396,979 Class A shares and 38,425 RSUs outstanding. On February 13, 2026, she also sold 12,000 Class A shares at a weighted-average price of $7.3074 per share.
According to the disclosure, the sale was made under a pre-arranged Rule 10b5‑1 trading plan primarily to cover taxes from RSU vesting, with individual trade prices ranging from $7.25 to $7.41 per share.
MediaAlpha, Inc. officer Thompson Patrick Ryan reported three tax-related share dispositions involving Class A Common Stock. On February 15, 2026, a total of 4,069, 2,904 and 5,157 shares were used in separate transactions coded “F” at $7.17 per share. According to the footnote, these shares were withheld automatically by the company to cover required tax withholding obligations when previously granted restricted stock units settled. After these transactions, Ryan held 870,430 Class A shares directly.
MediaAlpha, Inc. director Eugene Nonko acquired 18,294 shares of Class A Common Stock through the exercise of restricted stock units on February 15, 2026. The RSUs converted on a one-for-one basis into shares at a price of $0.0000 per share, bringing his direct holdings to 957,142 shares.
Each RSU represents a contingent right to receive one share of Class A Common Stock or, at the Compensation Committee’s option, cash of equivalent value. One sixteenth of this RSU grant vested on May 15, 2022, with the remaining units vesting in equal quarterly installments through February 15, 2026, subject to continued employment.
MediaAlpha, Inc. received a notice of a planned sale of restricted shares under Rule 144. The holder intends to sell 5,000 shares of common stock through Charles Schwab & Co., Inc. on the NYSE, with an aggregate market value of $36,523.00 and 56,868,573 shares outstanding.
The 5,000 shares were acquired on 05/15/2024 via a restricted stock lapse as equity compensation from MediaAlpha. The form also reports that Jeffrey B. Coyne sold 5,000 MediaAlpha securities on 12/12/2025 for gross proceeds of $65,790.00 during the prior three months.
MediaAlpha, Inc. executive Steven Yi, who serves as chief executive officer, president, co-founder and a director, reported open-market sales of Class A common stock over three consecutive days under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs.
He sold 4,000 shares on February 9, 2026 at a weighted-average price of $8.7413 per share, 4,000 shares on February 10, 2026 at $8.7054 per share, and 4,000 shares on February 11, 2026 at $7.9864 per share, totaling 12,000 shares. After these transactions, he directly beneficially owned 2,703,330 shares of Class A common stock.
MediaAlpha, Inc. insider files notice to sell shares. A Form 144 reports a planned sale of 20,000 shares of MediaAlpha common stock through Charles Schwab & Co., Inc., with an aggregate market value of $174,108.00 and 56,868,573 shares outstanding, expected around 02/10/2026 on the NYSE.
The 20,000 shares were acquired on 08/15/2025 through a restricted stock lapse as equity compensation from MediaAlpha, Inc. The filing also lists multiple prior sales of MediaAlpha shares over the past three months by Steven Yi, each showing specific dates, share amounts, and gross proceeds.
MediaAlpha, Inc. director Nonko Eugene reported pre‑planned share sales under a Rule 10b5‑1 trading plan. On February 2, 2026 and February 3, 2026, he reported four open‑market sales of Class A common stock.
The transactions included 5,400-share and 6,700-share sales on each day, at weighted‑average prices around $10.35 and $10.06 per share. After these trades, he held 938,848 shares directly and 1,469,020 shares indirectly through O.N.E. Holdings, LLC.
The filing notes that the plan was adopted primarily to cover taxes from vesting restricted stock units, and that prices reflect weighted averages of multiple individual trades within stated price ranges.
MediaAlpha, Inc. insider activity: Director and chief executive officer Steven Yi reported selling a total of 20,000 shares of Class A Common Stock over three days in early February 2026. The sales on 02/02, 02/03, and 02/04 were executed at weighted-average prices of $10.3192, $10.0411, and $8.9372 per share, respectively.
The transactions were made under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units. After these sales, Yi continues to hold 2,715,330 Class A shares directly.