MediaAlpha (NYSE: MAX) shareholder Steven Yi files to sell 24,000 shares

Rhea-AI Filing Summary

MediaAlpha, Inc. shareholder Steven Yi filed a Rule 144 notice to sell 24,000 common shares, with an aggregate market value of $302,412, through Charles Schwab on the NYSE around 12/01/2025. The filing notes 56,868,573 MediaAlpha shares outstanding. These shares come from restricted stock that vested on 02/15/2025 and 11/15/2025 as equity compensation, in blocks of 11,836 and 12,164 shares.

Over the prior three months, Yi sold several 8,000‑share blocks of MediaAlpha stock on 11/17, 11/18, 11/19, 11/24, 11/25, and 11/26/2025, with individual gross proceeds such as $98,516 and $99,853. By signing the notice, Yi represents that he is not aware of undisclosed material adverse information about MediaAlpha’s current or prospective operations.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	24000	302412.00	56868573	12/01/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/15/2025	Restricted Stock Lapse	MediaAlpha, Inc.			11836	02/15/2025	Equity Compensation
Common	11/15/2025	Restricted Stock Lapse	MediaAlpha, Inc.			12164	11/15/2025	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Steven Yi 700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	11/17/2025	8000	98516.00
Steven Yi 700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	11/18/2025	8000	94766.00
Steven Yi 700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	11/19/2025	8000	93755.00
Steven Yi 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	11/24/2025	8000	95009.00
Steven Yi 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	11/25/2025	8000	95878.00
Steven Yi 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	11/26/2025	8000	99853.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 filing disclose for MediaAlpha (MAX)?

The filing discloses that Steven Yi plans to sell 24,000 shares of MediaAlpha, Inc. common stock under Rule 144, with an aggregate market value of $302,412, using Charles Schwab & Co., Inc. as broker on the NYSE around 12/01/2025.

How many MediaAlpha (MAX) shares are outstanding in this filing?

The Rule 144 notice states that 56,868,573 shares of MediaAlpha, Inc. common stock were outstanding at the time referenced in the securities information table.

What is the source of the 24,000 MediaAlpha shares being sold by Steven Yi?

The 24,000 shares come from restricted stock lapses granted by MediaAlpha, Inc. as equity compensation, with 11,836 shares acquired on 02/15/2025 and 12,164 shares acquired on 11/15/2025.

What MediaAlpha (MAX) sales has Steven Yi made in the past three months?

In the prior three months, Steven Yi sold 8,000 shares of MediaAlpha, Inc. stock on each of 11/17/2025, 11/18/2025, 11/19/2025, 11/24/2025, 11/25/2025, and 11/26/2025, with individual gross proceeds such as $98,516.00 and $99,853.00.

What representation does Steven Yi make about MediaAlpha in this Form 144?

By signing the notice, Steven Yi represents that he does not know of any material adverse information about the current or prospective operations of MediaAlpha, Inc. that has not been publicly disclosed.

Which broker will handle the planned MediaAlpha (MAX) share sale?

The filing lists Charles Schwab & Co., Inc., located at 3000 Schwab Way, Westlake, TX 76262, as the broker for the planned sale of 24,000 MediaAlpha common shares on the NYSE.