MediaAlpha Achieves SOC 2 Type II Attestation With Zero Deficiencies
MediaAlpha (NYSE: MAX), the leading insurance industry programmatic customer acquisition platform, has achieved SOC 2 Type II attestation with zero deficiencies. This milestone validates the company's robust security controls and data protection practices, positioning it for enhanced partnerships with insurance carriers.
The attestation has already yielded results, with a major insurance company proceeding with deeper conversion data integration. MediaAlpha's platform processed 119 million Consumer Referrals in 2024 and powered $1.9 billion in advertising spend across various insurance sectors for the twelve months ended June 30, 2025.
MediaAlpha (NYSE: MAX), la principale piattaforma programmatica per l’acquisizione di clienti nel settore assicurativo, ha ottenuto la certificazione SOC 2 Type II senza alcuna carenza. Questo traguardo conferma i solidi controlli di sicurezza e le pratiche di protezione dei dati dell’azienda, favorendo relazioni più strette con le compagnie assicurative.
L’attestazione ha già portato risultati concreti: una grande compagnia assicurativa ha avviato un’integrazione più approfondita dei dati di conversione. Nel 2024 la piattaforma di MediaAlpha ha processato 119 milioni di Consumer Referrals e, per i dodici mesi conclusi il 30 giugno 2025, ha gestito 1,9 miliardi di dollari in spesa pubblicitaria nei vari settori assicurativi.
MediaAlpha (NYSE: MAX), la principal plataforma programática de adquisición de clientes en la industria de seguros, ha logrado la atestación SOC 2 Tipo II sin deficiencias. Este hito valida los sólidos controles de seguridad y las prácticas de protección de datos de la compañía, posicionándola para colaborar más estrechamente con las aseguradoras.
La atestación ya ha dado frutos: una importante compañía de seguros está avanzando con una integración más profunda de datos de conversión. En 2024 la plataforma de MediaAlpha procesó 119 millones de Consumer Referrals y, en los doce meses finalizados el 30 de junio de 2025, gestionó 1.900 millones de dólares en gasto publicitario en distintos sectores de seguros.
MediaAlpha (NYSE: MAX), 보험 업계의 선도적인 프로그래매틱 고객 유치 플랫폼이 결함 없는 SOC 2 유형 II 인증을 획득했습니다. 이 성과는 회사의 견고한 보안 통제 및 데이터 보호 관행을 입증하며 보험사와의 협력 강화를 가능하게 합니다.
이번 인증은 이미 성과를 낳아 주요 보험사가 전환 데이터의 심층 통합을 진행하고 있습니다. MediaAlpha의 플랫폼은 2024년에 1억 1,900만 건의 Consumer Referrals을 처리했으며, 2025년 6월 30일로 끝나는 12개월 동안 다양한 보험 부문에서 19억 달러의 광고 집행을 지원했습니다.
MediaAlpha (NYSE: MAX), la principale plateforme programmatique d’acquisition de clients pour le secteur de l’assurance, a obtenu l’attestation SOC 2 Type II sans aucune réserve. Cette étape confirme les contrôles de sécurité robustes et les pratiques de protection des données de l’entreprise, lui ouvrant la voie à des partenariats renforcés avec les assureurs.
L’attestation a déjà produit des effets concrets : une grande compagnie d’assurance a engagé une intégration plus approfondie des données de conversion. En 2024, la plateforme de MediaAlpha a traité 119 millions de Consumer Referrals et, pour les douze mois clôturés le 30 juin 2025, a piloté 1,9 milliard de dollars de dépenses publicitaires dans les différents secteurs de l’assurance.
MediaAlpha (NYSE: MAX), die führende programmatische Plattform zur Kundengewinnung in der Versicherungsbranche, hat die SOC 2 Type II-Bescheinigung ohne Mängel erhalten. Dieser Meilenstein bestätigt die robusten Sicherheitskontrollen und den Datenschutz des Unternehmens und stärkt seine Position für intensivere Partnerschaften mit Versicherern.
Die Bescheinigung zeigt bereits Wirkung: Ein großer Versicherer geht nun eine tiefere Integration von Konversionsdaten an. Im Jahr 2024 verarbeitete die Plattform von MediaAlpha 119 Millionen Consumer Referrals und ermöglichte in den zwölf Monaten bis zum 30. Juni 2025 1,9 Milliarden US-Dollar an Werbeausgaben in verschiedenen Versicherungsbereichen.
- Achieved SOC 2 Type II attestation with zero deficiencies, demonstrating highest level of security compliance
- Already secured new deeper data integration partnership with a leading insurance company
- Platform processed 119 million Consumer Referrals in 2024
- Powered $1.9 billion in advertising spend across insurance sectors
- None.
Insights
MediaAlpha's perfect SOC 2 Type II attestation strengthens carrier partnerships and enables deeper data integrations, potentially boosting revenue growth.
MediaAlpha's achievement of SOC 2 Type II attestation with zero deficiencies represents a significant operational milestone for this insurance marketing technology platform. This isn't merely a compliance checkbox—it's a strategic business enabler with tangible commercial implications.
The SOC 2 Type II report, which validates an organization's data protection controls over a sustained period (typically 6-12 months), is considerably more rigorous than the point-in-time SOC 2 Type I assessment. Achieving this with zero deficiencies is particularly noteworthy—most organizations typically address several exceptions in their initial attestations.
This certification directly addresses a critical friction point in the insurance vertical: carrier reluctance to share conversion data. Insurance carriers possess valuable post-click performance data that can dramatically enhance campaign optimization, but have historically been hesitant to share this information without robust security assurances. This attestation provides exactly that validation.
We're already seeing practical business impact, with MediaAlpha reporting a leading insurance company moving forward with deeper conversion data integration specifically as a result of this certification. These enhanced data integrations create a virtuous cycle—carriers share more granular conversion data, MediaAlpha optimizes campaigns more effectively, carriers see improved performance, and ultimately MediaAlpha captures more marketing spend.
For a company that facilitated $1.9 billion in advertising spend across insurance verticals over the last twelve months, even incremental improvements in data-sharing relationships with its 1,200+ active partners could translate to meaningful revenue growth. This certification essentially serves as a trust accelerant in an industry where data security concerns have historically inhibited deeper technical integrations.
LOS ANGELES, Sept. 10, 2025 (GLOBE NEWSWIRE) -- MediaAlpha, Inc. (NYSE: MAX) ("MediaAlpha" or the "Company"), the leading marketing technology platform powering real-time customer acquisition for the insurance industry, today announced that it has successfully achieved SOC 2 Type II attestation with zero deficiencies. This attestation is an important validation of MediaAlpha’s strong security controls and commitment to protecting customer data.
SOC 2 Type II is widely recognized in the U.S. as the industry standard for data protection and operational integrity reporting. By completing SOC 2 Type II with no deficiencies, MediaAlpha has demonstrated that its systems, data practices, and internal controls provide reasonable assurance to the highest industry standards.
“Our team is incredibly proud to achieve SOC 2 Type II compliance with zero deficiencies, which highlights the rigor of our security and privacy controls,” said Amy Yeh, Chief Technology Officer. “Earning the trust of every partner and customer we serve is a cornerstone of our business, and achieving this key milestone is a testament to the integrity, security, and resiliency of our platform.”
Driving Partner Innovation
Achieving SOC 2 Type II attestation for MediaAlpha’s robust data security controls positions MediaAlpha to help carriers improve their ability to acquire customers in targeted segments through deeper data integrations. While many carriers value the enhanced campaign performance that conversion data integrations can unlock, they only want to share data within a rigorously controlled, independently audited environment. We are already seeing the benefits of this attestation, with a leading insurance company moving forward with a deeper conversion data integration as a result. Existing or prospective MediaAlpha partners are invited to explore its Trust Center (trust.mediaalpha.com) to request access to the SOC 2 Type II report and other compliance details.
A Foundation for Growth
“Trust has always been at the heart of what we do,” said Steve Yi, Co-Founder and CEO. “Achieving SOC 2 Type II compliance isn’t just about meeting a requirement. It’s about building stronger partnerships, creating new opportunities, and reinforcing our industry-leading technology platform to drive our next stage of growth.”
With this milestone, MediaAlpha strengthens its ability to forge deeper collaborations, expand its offerings, and enable consumers to connect with insurance and other essential services through more efficient and personalized experiences that better satisfy their needs.
About MediaAlpha
We believe we are the insurance industry’s leading programmatic customer acquisition platform. With more than 1,200 active partners, excluding our agent partners, we connect insurance carriers with online shoppers and transacted nearly 119 million Consumer Referrals in our marketplaces in 2024. Our programmatic advertising technology powered
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