MediaAlpha (NYSE: MAX) CRO vests RSUs and sells 10,000 shares
Rhea-AI Filing Summary
MediaAlpha, Inc. Chief Revenue Officer Keith Cramer reported equity compensation activity and a planned share sale. On February 15, he exercised and vested 14,985 Restricted Stock Units, receiving an equal number of Class A Common shares at $0.00 per share under prior RSU grants. On February 17, he sold 10,000 Class A shares in an open-market transaction at a weighted-average price of $7.1599 per share, with individual prices ranging from $7.09 to $7.29. The sale was executed under a Rule 10b5-1 trading plan primarily to cover taxes from the RSU vesting. After these transactions, he directly held 182,154 Class A shares and 35,775 RSUs.
Positive
- None.
Negative
- None.
Insights
Routine RSU vesting with tax-related 10b5-1 share sale.
The Chief Revenue Officer of MediaAlpha reported normal equity compensation activity. On February 15, 14,985 RSUs vested and converted into the same number of Class A shares at $0.00 per share, reflecting previously granted awards under the Omnibus Equity Incentive Plan.
On February 17, he sold 10,000 Class A shares at a weighted-average price of $7.1599, with trades between $7.09 and $7.29. Footnotes state the Rule 10b5-1 plan was adopted primarily to cover taxes from RSU vesting, suggesting this is administrative rather than thesis-changing activity.
Following these transactions, direct ownership stood at 182,154 Class A shares and 35,775 RSUs. Subsequent filings may provide additional detail on future vesting or sales under existing equity plans.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 10,000 | $7.1599 | $72K |
| Exercise | Restricted Stock Units | 5,210 | $0.00 | -- |
| Exercise | Restricted Stock Units | 5,303 | $0.00 | -- |
| Exercise | Restricted Stock Units | 4,472 | $0.00 | -- |
| Exercise | Class A Common Stock | 5,210 | $0.00 | -- |
| Exercise | Class A Common Stock | 5,303 | $0.00 | -- |
| Exercise | Class A Common Stock | 4,472 | $0.00 | -- |
Footnotes (1)
- One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.09 to $7.29 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 25, 2022. One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023. One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024. One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.
