Welcome to our dedicated page for MediaAlpha SEC filings (Ticker: MAX), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
MediaAlpha, Inc. filings document the operating results, governance structure and capital actions of a public insurance-technology marketplace company. Current reports furnish quarterly and annual financial releases, outlook materials, investor supplements and reconciliations for non-GAAP measures used in the company's disclosures.
The filing record also covers credit arrangements involving QuoteLab, LLC and QL Holdings LLC, share repurchase authorization, annual meeting voting results, Class A and Class B common stock voting matters, director elections and departures, executive compensation arrangements, by-law amendments, auditor ratification and proxy-statement governance disclosures.
MediaAlpha, Inc. filed a Form 144 indicating an intended sale of 24,000 shares of its common stock through Charles Schwab & Co., Inc., with an aggregate market value of $247,661.00. The planned sale is expected around February 2, 2026 on the NYSE.
The 24,000 shares were acquired on August 15, 2025 via a restricted stock lapse as equity compensation. MediaAlpha reports 56,868,573 common shares outstanding. The filing also lists recent sales by Steven Yi of 8,000-share blocks of MediaAlpha stock on multiple dates from November 2025 through January 2026, including gross proceeds of $98,516.00 on November 17, 2025 and $103,504.00 on December 31, 2025.
MediaAlpha, Inc. insider Eugene Nonko filed a Form 144 notice to sell up to 36,300 common shares through Charles Schwab & Co., Inc. on the NYSE around 02/02/2026, with an aggregate market value of $375,859.00. MediaAlpha had 56,868,573 shares outstanding.
The shares to be sold come from a restricted stock lapse of 16,200 shares dated 08/15/2025, treated as equity compensation, and a 20,100‑share capital contribution dated 10/30/2021. The filing also lists a recent pattern of open-market sales of 12,100 shares per day from November 2025 through January 2026, each showing disclosed gross proceeds.
MediaAlpha, Inc. insider activity: CEO, President and Co‑Founder Steven Yi, who is also a director, reported selling a total of 24,000 shares of Class A common stock over three days on January 26–28, 2026. The sales were made under a pre‑established Rule 10b5‑1 trading plan primarily to cover taxes from RSU vesting.
He sold 8,000 shares at $10.8931 on January 26, 8,000 shares at $10.5121 on January 27, and 8,000 shares at $10.5733 on January 28. After these transactions, he beneficially owned 2,735,330 shares of Class A common stock directly.
MediaAlpha director Eugene Nonko reported planned sales of 36,300 shares of Class A common stock over three days under a Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs.
On each of January 26, 27 and 28, 2026, he sold 5,400 shares held directly at weighted-average prices of $10.8687, $10.5241 and $10.5826 per share, respectively, leaving 949,648 directly held shares.
On the same dates, entities related to him sold 6,700 shares per day indirectly through O.N.E. Holdings, LLC at weighted-average prices of $10.8508, $10.5126 and $10.5688, with 1,482,420 shares remaining indirectly held.
MediaAlpha, Inc. insider plans to sell common shares under Rule 144. A notice covers the proposed sale of 24,000 shares of common stock through Charles Schwab & Co., Inc. with an aggregate market value of $261,434.00. The shares relate to restricted stock that vested on May 15, 2025 (15,353 shares) and August 15, 2025 (8,647 shares) as equity compensation from MediaAlpha, Inc.
The filing lists prior sales of MediaAlpha, Inc. securities over the past three months by Steven Yi, generally in blocks of 8,000 shares on multiple trading days, each with stated gross proceeds. The notice also states that the person on whose behalf the sale is made represents that they are not aware of any undisclosed material adverse information about MediaAlpha’s current or future operations. The planned sale is for shares listed on the NYSE, with 56,868,573 shares outstanding noted in the filing.
MediaAlpha, Inc. stockholder Eugene Nonko filed a Form 144 notice to sell up to 36,300 shares of common stock through Charles Schwab & Co., Inc. on 01/26/2026 on the NYSE, with an aggregate market value of $394,174.00. The filing notes that 56,868,573 shares of MediaAlpha common stock are outstanding.
The shares to be sold were acquired through restricted stock lapses on 05/15/2025 and 08/15/2025 as equity compensation, and through a capital contribution on 10/30/2021. The notice also lists multiple prior open-market sales of MediaAlpha stock by Nonko over the past three months, each in 12,100-share blocks with specified gross proceeds. By signing, the seller represents that he is not aware of undisclosed material adverse information about MediaAlpha’s current or prospective operations.
MediaAlpha, Inc. (MAX) director Nonko Eugene reported planned sales of Class A common stock executed on January 20–22, 2026 under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs. Over three days, he sold blocks of shares both directly and indirectly through O.N.E. Holdings, LLC, including 5,400 shares at $11.2013 per share and 6,700 shares at $11.2011 per share on January 22. After these transactions, he continued to hold 965,848 Class A shares directly and 1,502,520 Class A shares indirectly via O.N.E. Holdings, LLC, indicating he retains a substantial position in the company.
MediaAlpha, Inc. executive Steven Yi, the company’s Chief Executive Officer, President, Co‑Founder and a director, reported three small open‑market sales of Class A common stock under a pre‑arranged Rule 10b5‑1 trading plan. On January 20, 2026, he sold 8,000 shares at a weighted‑average price of $11.2043 per share. On January 21, 2026, he sold another 8,000 shares at a weighted‑average price of $11.0227 per share, and on January 22, 2026 he sold a further 8,000 shares at a weighted‑average price of $11.202 per share.
According to the filing, these trades were made primarily to cover taxes from the vesting of restricted stock units. After the last transaction, Yi directly beneficially owned 2,759,330 shares of MediaAlpha Class A common stock.
MediaAlpha, Inc. insider Steven Yi has filed a Form 144 indicating an intention to sell 24,000 shares of common stock through Charles Schwab, with an aggregate market value of $268,903.00. The planned sale date is approximately 01/20/2026, and the shares are listed on the NYSE, where 56,868,573 shares of the issuer’s stock are outstanding.
The 24,000 shares to be sold were acquired on 05/15/2025 via a restricted stock lapse from MediaAlpha as equity compensation. The notice also discloses a series of prior sales over the past three months, including blocks of 8,000 MediaAlpha securities sold on 11/17/2025 for $98,516.00 and on 12/31/2025 for $103,504.00, among numerous similar transactions.
MediaAlpha, Inc. insider Eugene Nonko has filed a notice of proposed sale under Rule 144 covering 36,300 shares of the company’s common stock. The shares are to be sold through Charles Schwab & Co., Inc. on or about 01/20/2026 on the NYSE, with an indicated aggregate market value of $406,871.00. MediaAlpha had 56,868,573 shares outstanding at the time referenced.
The securities to be sold were acquired via a restricted stock lapse on 05/15/2025 for 16,200 shares as equity compensation and a capital contribution on 10/30/2021 for 20,100 shares from MediaAlpha, Inc. Over the past three months, Nonko has sold multiple 12,100-share blocks of MediaAlpha stock on various dates from 11/17/2025 through 01/14/2026, each with separately reported gross proceeds.
By signing the notice, the seller represents that they do not know of any material adverse information about MediaAlpha’s current or prospective operations that has not been publicly disclosed.