MediaAlpha, Inc. Form 4 Filings

MediaAlpha, Inc. (MAX) director Eugene Nonko reported sales totaling 27,639 Class A common shares from October 19 through October 21, 2026. On each date, 1,940 shares were sold directly and 7,273 shares through O.N.E. Holdings, LLC. The weighted-average prices for direct and LLC sales, respectively, were $11.3871 and $11.3881 on October 19, $11.6178 and $11.7238 on October 20, and $11.6343 and $11.6272 on October 21. All sales were made under a previously adopted Rule 10b5-1 plan primarily to cover taxes resulting from RSU vesting.

MediaAlpha, Inc. (MAX) Chief Technology Officer Kuanling Amy Yeh sold 3,000 shares of Class A Common Stock on October 16, 2026, at $11.77 per share. She directly held 543,091 shares after the sale. The sale was made under a Rule 10b5-1 trading plan Yeh had previously adopted, primarily to cover taxes resulting from RSU vesting.

MediaAlpha, Inc. (MAX) director Eugene Nonko reported sales totaling 23,202 shares of Class A common stock from October 12 through October 14, 2026, including direct sales and indirect sales through O.N.E. Holdings, LLC. Each day, the transaction rows show 1,067 shares sold directly and 6,667 shares sold through the LLC; the six weighted-average prices ranged from $10.1124 to $10.4077 per share. The sales were made under a Rule 10b5-1 trading plan previously adopted by Nonko, primarily to cover taxes resulting from RSU vesting.

MediaAlpha, Inc. (MAX) CEO, President and co-founder Steven Yi sold 24,000 Class A shares on October 8, 2026, at a weighted-average $10.0393 per share, and 2,033 shares on October 9, 2026, at a weighted-average $11.0068 per share. Both sales were made under a previously adopted Rule 10b5-1 trading plan, primarily to cover taxes resulting from RSU vesting.

MediaAlpha, Inc. (MAX) Chief Financial Officer and Treasurer Tigran Sinanyan was granted 24,250 restricted stock units under the Omnibus Incentive Plan on October 1, 2026. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. Two sixteenths of the RSUs vested on October 1, 2026; the remainder will vest quarterly over the following 14 quarters beginning November 15, 2026, subject to continued employment through each vesting date. At settlement, MediaAlpha automatically withheld 1,088 shares for required tax withholding obligations, at $9.57 per share.

MediaAlpha, Inc. Chief Technology Officer Yeh Kuanling Amy sold 3,000 shares of Class A Common Stock at $9.40 per share on September 25, 2026. She directly held 546,091 shares after the sale. The sale was made under a previously adopted Rule 10b5-1 trading plan, primarily to cover taxes resulting from RSU vesting.

MediaAlpha, Inc. director Eugene Nonko reported sales of 1,067 Class A shares directly and 6,667 shares through O.N.E. Holdings, LLC on each of September 21 and 22, 2026, totaling 15,468 shares. The reported weighted-average prices ranged from $10.5319 to $10.7874 per share. All four sales were made under a Rule 10b5-1 trading plan previously adopted by Nonko, primarily to cover taxes resulting from RSU vesting.

MediaAlpha, Inc. (MAX) disclosed that Chief Revenue Officer Keith Cramer sold 13,000 shares of Class A Common Stock on September 15, 2026 at a weighted-average price of $11.494 per share, in transactions ranging from $11.40 to $11.565 per share. The sales were made under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting, and Cramer now directly holds 251,303 shares.

MediaAlpha, Inc. (MAX) director Eugene Nonko reported selling 28,871 shares of Class A Common Stock in six open-market transactions on September 14–16, 2026. Some sales were made directly and others through O.N.E. Holdings, LLC, at prices between $11.2379 and $12.0340 per share, under a Rule 10b5-1 trading plan adopted primarily to cover taxes from vesting RSUs.

MediaAlpha, Inc. (MAX) director Eugene Nonko reported a series of open‑market sales of Class A Common Stock totaling 27,639 shares on September 8–10, 2026. The sales were made at weighted‑average prices generally between about $11.40 and $11.90 per share, with portions executed directly and indirectly through O.N.E. Holdings, LLC.

According to the disclosure, these transactions were effected pursuant to a previously adopted Rule 10b5‑1 trading plan put in place primarily to cover taxes arising from the vesting of restricted stock units (RSUs). The filing states that detailed breakdowns of the multiple trade prices within each reported range are available upon request.

MediaAlpha, Inc. (MAX) reported that Chief Technology Officer Kuanling Amy Yeh sold 3,000 shares of Class A common stock on September 4, 2026 at $12.00 per share. The sales were made under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting, and she held 549,091 shares directly afterward.

MediaAlpha, Inc. (MAX) reports that Chief Executive Officer, President, and co-founder Steven Yi sold 48,000 shares of Class A Common Stock on September 1, 2026. The sales were made under a Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units, at a weighted-average price between $12.20 and $12.67 per share. Following these transactions, Yi directly holds 2,339,740 shares of Class A Common Stock.

MediaAlpha, Inc. (MAX) director Eugene Nonko reported open-market sales totaling 31,335 shares of Class A common stock from August 31 through September 2, 2026. The sales, made both directly and through O.N.E. Holdings, LLC, were effected under a Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting.

MediaAlpha, Inc. (MAX) director Eugene Nonko reported open-market sales of a total of 33,419 shares of Class A Common Stock from August 24–26, 2026, including sales made directly and indirectly through O.N.E. Holdings, LLC. The sales were made under a Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs, at weighted-average prices generally between about $12.34 and $13.18 per share.

MediaAlpha, Inc. director Eugene Nonko reported open-market sales of a total of 34,461 shares of Class A Common Stock over August 17–19, 2026. The trades included both directly held shares and shares held indirectly through O.N.E. Holdings, LLC, and were executed under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs. Reported weighted-average sale prices ranged from the low $12.58 area to about $13.37 per share across the different trading days.

MediaAlpha, Inc. executive Jeffrey B. Coyne, General Counsel and Secretary, reported four code F transactions in Class A Common Stock on 2026-08-15. A total of 14,182 shares were withheld at $13.17 per share to cover required tax withholding obligations upon settlement of previously reported restricted stock units. These are non-market dispositions for tax purposes rather than open-market sales.

MediaAlpha, Inc. executive Thompson Patrick Ryan, Chief Financial Officer and Treasurer, reported four Form 4 transactions in Class A Common Stock on August 15, 2026. A total of 24,209 shares were disposed of at $13.17 per share, all classified as code F transactions representing shares withheld automatically to satisfy tax withholding obligations upon settlement of previously granted restricted stock units, rather than open-market sales.

MediaAlpha, Inc. executive Keith Cramer reported transactions in connection with vesting equity awards and a planned stock sale. On August 15, 2026, Restricted Stock Units granted in 2023 and 2024 vested, resulting in the issuance of 5,303 and 4,472 shares of Class A Common Stock, respectively, at $0.00 per share as each RSU converted into one share. On August 17, 2026, he sold 13,000 Class A shares at a weighted-average price of $12.7634 per share, within a range of $12.655–$13.085, under a Rule 10b5-1 trading plan primarily to cover taxes from the RSU vesting.

MediaAlpha, Inc. executive Kuanling Amy Yeh, Chief Technology Officer, reported activity in Class A Common Stock and related RSUs. On August 14, 2026, she sold 12,000 shares at a weighted-average price of $13.5514 per share pursuant to a Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting. On August 15, 2026, a total of 10,106 RSUs vested and converted into an equal number of Class A shares, reflecting grants made on March 15, 2023 and March 15, 2024 that vest over time, subject to continued employment.

MediaAlpha, Inc. director Eugene Nonko reported multiple open-market sales of Class A common stock on August 10–12, 2026, totaling 34,461 shares. The trades included both directly held shares and shares held indirectly through O.N.E. Holdings, LLC. The sales were made under a Rule 10b5-1 trading plan previously adopted primarily to cover taxes from the vesting of RSUs, and the reported prices are weighted-average sale prices for shares sold in multiple transactions within stated intraday price ranges.

MediaAlpha, Inc. director Eugene Nonko reported open-market sales totaling 32,377 shares of Class A common stock from August 3 to 5, 2026, at weighted-average prices from $12.2808 to $12.5402 per share.

The six transactions involved both directly held shares and shares held indirectly through O.N.E. Holdings, LLC, and were executed under a Rule 10b5-1 trading plan adopted primarily to cover taxes resulting from the vesting of RSUs.

MediaAlpha CEO Steven Yi sold 72,000 shares of Class A Common Stock on August 3, 2026, at a weighted-average price of $12.6388 per share, in multiple trades between $12.25 and $13.08. The sales were under a Rule 10b5-1 plan primarily to cover taxes from RSU vesting, and he reported owning 2,387,690 shares afterward.

MediaAlpha, Inc. director Eugene Nonko reported selling 43,428 shares of Class A Common Stock in six sale transactions from July 27–29, 2026. The sales, some made directly and others through O.N.E. Holdings, LLC, were executed at weighted-average prices between $13.225 and $14.255 per share.

According to the disclosure, all transactions were effected under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes arising from the vesting of RSUs.

MediaAlpha, Inc. director Eugene Nonko reported open-market sales of 43,428 shares of Class A common stock from July 20–22, 2026. The transactions included shares held directly and indirectly through O.N.E. Holdings, LLC and were executed under a pre-established Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs. Reported per-share prices are weighted-average prices across multiple trades within disclosed ranges.

MediaAlpha, Inc. CEO, president and co‑founder Steven Yi reported two open‑market sales of Class A common stock totaling 94,790 shares on July 16–17, 2026, at weighted‑average prices of $14.3901 and $14.1973 per share under a Rule 10b5‑1 trading plan primarily to cover taxes from RSU vesting. After these trades, he directly holds 2,459,690 shares.

MediaAlpha, Inc. Chief Technology Officer Kuanling Amy Yeh sold a total of 13,000 shares of Class A Common Stock on July 16–17, 2026, in open-market transactions under a Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting, at prices around $13.95–$14.51 per share, and now directly holds 553,985 shares.

MediaAlpha, Inc. director Eugene Nonko reported open-market sales of 46,417 shares of Class A common stock between July 13 and 15, 2026, through both direct holdings and O.N.E. Holdings, LLC. The sales, executed at prices around $14, were made under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting. Following these trades, Nonko holds 1,089,684 shares indirectly and 890,574 shares directly.

MediaAlpha, Inc. director and officer Steven Yi reported open-market sales of a total of 161,489 shares of Class A Common Stock on July 13–15, 2026, in the $14.00–$14.37 per share range. The sales were made under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes from the vesting of RSUs, and he continues to hold 2,554,480 shares directly.

MediaAlpha, Inc. Chief Revenue Officer Keith Cramer reported an open-market sale of 13,000 shares of Class A common stock on July 15, 2026 at a weighted-average price of $14.1919 per share. The transactions were executed under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from the vesting of RSUs, at prices ranging from $13.87 to $14.31 per share. Following these sales, Cramer directly holds 267,528 shares.

MediaAlpha, Inc. director and officer Steven Yi reported selling a total of 43,721 shares of Class A common stock in open-market transactions. He sold 17,254 shares on July 6, 2026 at a weighted-average price of $14.0131 and 26,467 shares on July 7, 2026 at a weighted-average price of $14.0723. The filing states these sales were made under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs. After these transactions, Yi directly holds 2,715,969 shares of MediaAlpha Class A common stock.

MediaAlpha, Inc. director Eugene Nonko reported open-market sales of a total of 76,307 shares of Class A Common Stock. The transactions occurred on July 6–8$13.6093 and $14.0841 per share.

Shares were sold both directly and through O.N.E. Holdings, LLC, which is reported as indirect ownership. Following these trades, Nonko held 907,100 shares directly and 1,119,575 shares indirectly. According to a footnote, the sales were made under a Rule 10b5-1 trading plan primarily to cover taxes from the vesting of RSUs.

MediaAlpha, Inc. director Eugene Nonko reported open-market sales of Class A common stock over three days. A total of 34,461 shares were sold between $11.66 and $13.085 per share, through both direct holdings and shares held by O.N.E. Holdings, LLC.

The filing states these sales were made under a pre-established Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units. After the transactions, Nonko still holds 940,326 shares directly and 1,162,656 shares indirectly through O.N.E. Holdings, LLC, indicating a substantial remaining ownership position.

MediaAlpha, Inc. director and officer Yi Steven reported an open-market sale of 96,000 shares of Class A common stock. The shares were sold at a weighted-average price of $12.9028 per share, in multiple trades between $12.43 and $13.085 on July 1, 2026. The transactions were executed under a pre-arranged Rule 10b5-1 trading plan adopted primarily to cover taxes arising from the vesting of RSUs. Following these sales, Yi Steven directly holds 2,759,690 shares of MediaAlpha Class A common stock.

MediaAlpha, Inc. Chief Technology Officer Kuanling Amy Yeh reported an open-market sale of 3,000 shares of Class A Common Stock at an average price of $11.16 per share. After this transaction, she holds 566,985 shares directly. According to a footnote, the sale was made under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units, indicating a routine, planned disposition rather than a discretionary change in ownership.

MediaAlpha, Inc. director Eugene Nonko reported open-market sales of a total of 23,202 shares of Class A Common Stock over three days. The trades occurred on June 22–24 at weighted-average prices around $10.00–$10.57 per share, through both direct and indirect holdings.

The transactions were executed under a previously adopted Rule 10b5-1 trading plan, described as primarily to cover taxes from the vesting of RSUs. Following these sales, Nonko continues to hold 950,172 shares directly and 1,187,271 shares indirectly through O.N.E. Holdings, LLC, indicating he retains a substantial ownership position.

MediaAlpha, Inc. director and officer Steven Yi sold 24,000 shares of Class A common stock in an open-market transaction. The weighted-average price was about $10.01 per share, with individual trades between $10.00 and $10.035. These sales were made under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units. After the sale, Yi directly holds 2,855,690 shares, indicating he retains a substantial equity position.

MediaAlpha, Inc. director Eugene Nonko reported open-market sales of a total of 23,202 shares of Class A Common Stock over two days. On June 16, 2026, entities associated with him sold 13,334 indirect shares at $10.0011 and 2,134 direct shares at $10.0014. On June 17, 2026, they sold 6,667 indirect shares at $10.0072 and 1,067 direct shares at $10.00.

The filing shows that 20,001 shares were sold through O.N.E. Holdings, LLC (indirect ownership) and 3,201 shares from Nonko’s direct holdings. After these transactions, he continues to hold 953,373 shares directly and 1,207,272 shares indirectly. A footnote states the sales were made under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units, and that prices ranged from $10.00 to between $10.01 and $10.06 per share on a weighted-average basis.

MediaAlpha, Inc.’s Chief Revenue Officer Keith Cramer reported an open-market sale of 13,000 shares of Class A Common Stock at $9.47 per share. After the transaction, he directly holds 280,528 shares. According to a disclosed footnote, the sale was executed under a pre-established Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units, indicating a routine, pre-planned disposition rather than a discretionary trade.

MediaAlpha, Inc. director Eugene Nonko reported selling a total of 23,202 shares of Class A Common Stock. The sales occurred on June 10, 2026 in open-market transactions at weighted-average prices around $10 per share, across price ranges from $10.00 to $10.05.

The transactions included 20,001 shares sold indirectly through O.N.E. Holdings, LLC and 3,201 shares sold from his direct holdings. These trades were executed under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units, and Nonko continues to hold 1,227,273 shares indirectly and 956,574 shares directly.

MediaAlpha, Inc. Chief Technology Officer Yeh Kuanling Amy sold 3,000 shares of Class A common stock in an open-market transaction at a weighted-average price of $8.8896 per share. The trades were executed under a pre-established Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting.

Following this sale, the CTO directly holds 569,985 shares. The footnotes note that the 3,000 shares were sold in multiple transactions at prices ranging from $8.675 to $9.01 per share, and detailed price information is available upon request.

StClair Lauren reported acquisition or exercise transactions in this Form 4 filing.

MediaAlpha, Inc. director Lauren StClair received an equity award in the form of 20,900 restricted stock units of Class A Common Stock. The units were granted as compensation for service on the board under the company’s Omnibus Incentive Plan.

Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock upon vesting. All 20,900 units will vest on the earlier of May 5, 2027 or the date of MediaAlpha’s 2027 annual meeting, subject to continued board service. Following this grant, StClair’s reported direct holdings from this award total 20,900 shares-equivalent.

MediaAlpha, Inc. Chief Revenue Officer Keith Cramer reported a mix of stock sales and RSU vesting transactions. On May 15, 2026, he sold 13,000 shares of Class A Common Stock in open-market transactions at a weighted-average price of $8.0528 per share, under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting. The same day, 9,774 Restricted Stock Units were converted into an equal number of Class A shares at an exercise price of $0.00 per share as part of RSU grants from March 15, 2023 and March 15, 2024 that vest over several years, subject to continued employment.

MediaAlpha, Inc. officer Thompson Patrick Ryan reported routine tax-related share dispositions on Class A Common Stock. On May 15, 2026, a total of 20,294 shares were withheld at $8.05 per share to cover required tax obligations tied to previously granted restricted stock units.

These are coded as tax-withholding dispositions, not open-market sales, and reflect automatic share delivery to satisfy tax liabilities at settlement. After these transactions, Ryan directly holds 1,104,336 shares of MediaAlpha Class A Common Stock.

MediaAlpha, Inc. Chief Technology Officer Yeh Kuanling Amy reported a mix of stock sales and RSU vesting-related exercises. On May 15, 2026, she sold 12,000 shares of Class A Common Stock in open-market transactions at a weighted-average price of $8.0533 per share, executed under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting.

On the same date, Restricted Stock Units converted into a total of 10,106 shares of Class A Common Stock for no cash consideration, reflecting routine equity compensation vesting. After these transactions, she directly holds 580,182 shares of Class A Common Stock and 15,910 RSUs, indicating that the sale represents a small portion of her overall equity position.

MediaAlpha, Inc. general counsel and secretary Jeffrey B. Coyne reported several transactions in Class A Common Stock. He sold 5,000 shares in an open-market transaction at a weighted-average price of about $8.0953 per share.

The filing also shows 9,231 shares disposed of as part of tax withholding, where shares were automatically withheld by the company to cover required tax obligations upon settlement of previously granted restricted stock units. According to the disclosure, the sale was carried out under a pre-established Rule 10b5-1 trading plan primarily to address taxes from RSU vesting.

Arasu Venmal (Raji) reported acquisition or exercise transactions in this Form 4 filing.

MediaAlpha, Inc. director Arasu Venmal (Raji) received an award of 20,750 shares of Class A Common Stock in the form of restricted stock units. The grant was made as compensation for service on the company’s board under MediaAlpha’s Omnibus Incentive Plan.

Each restricted stock unit represents a right to receive one share of Class A Common Stock upon vesting. All 20,750 units vest on the earlier of the first anniversary of the grant date or the company’s 2027 annual meeting, if the director continues serving until that date. Following this grant, the director holds 119,407 shares directly.

Jones Ramon reported acquisition or exercise transactions in this Form 4 filing.

MediaAlpha, Inc. director Ramon Jones received an equity award of 20,750 restricted stock units of Class A Common Stock. The award was granted under the company’s Omnibus Incentive Plan for his service on the board. Each restricted stock unit represents a right to receive one share upon vesting.

All of these restricted stock units will vest on the earlier of the first anniversary of the grant date or the date of MediaAlpha’s 2027 annual meeting, as long as Jones continues serving through that date. Following this grant, his directly held equity position reported in this filing is 28,000 shares or units.

VRABECK KATHY P reported acquisition or exercise transactions in this Form 4 filing.

MediaAlpha, Inc. director Kathy P. Vrabeck received a grant of 20,750 restricted stock units of Class A Common Stock as board compensation. These units were granted at no cash cost to her and increase her direct holdings to 150,407 shares.

Each restricted stock unit represents the right to receive one share of Class A Common Stock upon vesting. The units vest on the earlier of the first anniversary of the grant date or the company’s 2027 Annual Meeting, if she continues serving on the board through that date.

Hunt Bradley William reported acquisition or exercise transactions in this Form 4 filing.

MediaAlpha, Inc. director Bradley William Hunt received a grant of 20,750 restricted stock units of Class A Common Stock as compensation for his board service. Each unit represents a contingent right to one share upon vesting, and all units vest on the earlier of the first anniversary of the grant date or the company’s 2027 Annual Meeting, subject to his continued service. Following this award, Hunt is reported as holding 46,200 shares of Class A Common Stock directly.