Every Form 4 that Mediaalpha Inc (MAX) has filed with the SEC in the last 12 months is listed below, newest first, and each one links through to the document itself with the summary and the scores our analysis gives it.
A Form 4 covers the transactions officers, directors and large holders report, so if you follow MAX and want that one kind of document rather than the whole filing history, this is the page to keep. The company's other filings, of every form, are on the full MAX filings page.
MediaAlpha, Inc. director and officer Steven Yi reported an open-market sale of Class A common stock. He sold 4,000 shares at a price of $9.59 per share and now holds 3,055,247 shares directly after the transaction. According to a footnote, the sale was made under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units (RSUs), indicating this was a planned, tax-related liquidity event rather than a discretionary trade.
MediaAlpha, Inc. director and officer Steven Yi reported a mix of stock sales and equity awards. He sold 9,227 shares of Class A common stock in open-market transactions on March 16, 2026 and March 17, 2026 at weighted-average prices around $9.94 per share, leaving him with 3,059,247 shares held directly. The company notes these sales were made under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from restricted stock unit vesting.
On March 15, 2026, Yi received 448,500 restricted stock units under MediaAlpha’s Omnibus Incentive Plan, each representing one future share upon vesting. One sixteenth of these RSUs will vest on May 15, 2026, with the rest vesting quarterly over the following four years, subject to continued employment.
He was also granted 149,550 performance-based restricted stock units tied to Adjusted EBITDA goals for fiscal 2026, 2027, and 2028. One-third of the PRSU target for each year is linked to threshold, target, and maximum performance levels, corresponding to 50%, 100%, and 200% of target shares. Any earned PRSUs remain subject to service-based vesting through the three-year period and, if approved by the Compensation Committee upon achievement of the performance measures, will settle on March 15, 2029.
MediaAlpha, Inc. Chief Revenue Officer Keith Cramer reported a mix of stock awards and a small share sale. On March 15, 2026 he received 134,600 restricted stock units and 44,900 performance-based RSUs tied to Adjusted EBITDA goals for fiscal 2026, 2027, and 2028. Any earned PRSUs can vest at 50%, 100% or 200% of target based on threshold, target, and maximum performance, and settle on March 15, 2029 after Compensation Committee approval and continued service. On March 16, 2026 he sold 10,000 shares of Class A Common Stock at a weighted-average price of $9.8946 per share under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting, and held 306,754 shares afterward.
Yeh Kuanling Amy reported acquisition or exercise transactions in this Form 4 filing.
MediaAlpha, Inc. Chief Technology Officer Yeh Kuanling Amy received equity awards consisting of time-based restricted stock units (RSUs) and performance-based restricted stock units (2026 PRSUs) tied to future company performance.
The filing shows a grant of 186,900 RSUs of Class A Common Stock and 62,300 2026 PRSUs, each at a grant price of $0.00 per unit. Each RSU represents a contingent right to one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2026, with the remainder vesting quarterly over the following four years, subject to continued employment.
The 2026 PRSUs are earned based on Adjusted EBITDA goals for fiscal 2026, 2027, and 2028, with each year measured separately. For each year, threshold, target, and maximum performance levels correspond to vesting of 50%, 100%, or 200% of target shares. Any earned PRSUs for a performance period then remain subject to continued service-based vesting through the end of the three-year period and, if they become eligible to vest after Compensation Committee approval, will settle in shares on March 15, 2029. Following these transactions, Yeh Kuanling Amy holds 580,879 shares of Class A Common Stock directly.
Thompson Patrick Ryan reported acquisition or exercise transactions in this Form 4 filing.
MediaAlpha, Inc. reported that reporting person Patrick Ryan Thompson received equity awards consisting of restricted stock units and performance-based restricted stock units tied to Class A Common Stock. On March 15, 2026, he was granted 254,200 RSUs and 84,750 performance-based RSUs.
The RSUs vest over roughly four years, with one sixteenth vesting on May 15, 2026 and the rest vesting quarterly, subject to continued employment. The performance-based RSUs are earned based on Adjusted EBITDA goals for fiscal 2026, 2027, and 2028, with potential vesting at 50%, 100%, or 200% of target shares depending on performance, and any earned units settling on March 15, 2029. Following these grants, Thompson directly held 1,124,630 shares of Class A Common Stock.
COYNE JEFFREY B reported acquisition or exercise transactions in this Form 4 filing.
MediaAlpha, Inc. reported that its general counsel and secretary, Jeffrey B. Coyne, received equity awards on March 15, 2026. He was granted 171,950 restricted stock units, each representing one share of Class A common stock, and 57,350 performance-based restricted stock units.
The time-based RSUs begin vesting on May 15, 2026, with one sixteenth vesting then and the remainder vesting quarterly over the following four years, subject to continued employment. The PRSUs are tied to Adjusted EBITDA goals for fiscal 2026, 2027, and 2028, with threshold, target, and maximum goals corresponding to 50%, 100%, and 200% of target shares.
Any PRSUs earned for a given year remain subject to continued service-based vesting through the end of the three-year period, and eligible units will settle on March 15, 2029 after Compensation Committee approval. Following these awards, Coyne directly holds 605,995 shares of Class A common stock.
MediaAlpha director Eugene Nonko reported a mix of equity awards and small share sales in Class A Common Stock. On March 15, 2026, he received 174,450 restricted stock units (RSUs) under the company’s Omnibus Incentive Plan, each RSU representing one share upon vesting.
According to the vesting terms, one sixteenth of these RSUs will vest on May 15, 2026, with the remainder vesting quarterly over the following four years, subject to continued employment. On March 16–17, 2026, he sold a total of 5,205 shares (direct and through O.N.E. Holdings, LLC) at around $10 per share under a pre-arranged Rule 10b5‑1 trading plan primarily to cover taxes from RSU vesting, and continued to hold over 1,055,000 shares directly and about 1,378,000 shares indirectly afterward.
MediaAlpha, Inc. director and officer Yi Steven reported open-market sales of 13,650 shares of Class A Common Stock. The sales occurred on March 9, 10 and 11, 2026 at weighted-average prices between $9.61 and $10.00 per share.
These transactions were executed under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes arising from the vesting of restricted stock units (RSUs). After the sales, Yi Steven continues to hold 2,619,974 shares of MediaAlpha Class A Common Stock directly.
MediaAlpha, Inc. director Eugene Nonko reported open-market sales of 4,107 shares of Class A Common Stock at $10.00 per share on March 9, 2026. The transactions included 1,992 shares sold from his direct holdings and 2,115 shares sold indirectly through O.N.E. Holdings, LLC.
These sales were made under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units. After the trades, Nonko continues to hold 884,950 shares directly and 1,379,805 shares indirectly through O.N.E. Holdings, LLC.
MediaAlpha, Inc. Chief Technology Officer Kuanling Amy Yeh sold 3,000 shares of Class A common stock on March 6, 2026, in an open-market transaction at $10.34 per share. The sale was executed under a pre-established Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs. After this sale, Yeh directly holds 393,979 shares of MediaAlpha Class A common stock.
MediaAlpha, Inc. director Eugene Nonko reported open-market sales of 132,203 shares of Class A Common Stock. The trades occurred on March 2–4, 2026 at weighted-average prices near $10 per share, within disclosed ranges between $10.00 and $10.25.
The footnotes state these sales were made under a pre-established Rule 10b5-1 trading plan primarily to cover taxes from the vesting of restricted stock units. After these transactions, Nonko holds 886,942 shares directly and 1,381,920 shares indirectly through O.N.E. Holdings, LLC.
MediaAlpha, Inc. director and officer Steven Yi reported selling a total of 55,252 shares of Class A Common Stock in open-market transactions on March 2–4, 2026, at prices around $10 per share. The sales were made under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vested RSUs. After these trades, Yi still directly owns 2,633,624 shares.
MediaAlpha, Inc. director and officer Steven Yi sold 20,748 shares of Class A common stock in a series of open-market transactions on February 23, 24, and 25, 2026. All four sales were reported as open‑market or private transactions under code “S.”
The sales were effected pursuant to a pre‑arranged Rule 10b5‑1 trading plan primarily to cover taxes from the vesting of restricted stock units. Sale prices included specific trades at $7.7507, $8.8000, $9.0000, and $10.0027 per share, within ranges from $7.69 to $10.01 per share. After these transactions, Yi directly holds 2,688,876 Class A shares.
MediaAlpha, Inc. director Eugene Nonko reported automatic sales of Class A common stock under a pre-set Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs. He sold 10,599 shares directly at a weighted-average price of $10.0026 and 14,498 shares indirectly at $10.0023 through O.N.E. Holdings, LLC, based on trades between $10.00 and $10.005 per share. After these transactions, he holds 946,543 shares directly and 1,454,522 shares indirectly via O.N.E. Holdings, LLC.
MediaAlpha, Inc. director and officer Steven Yi reported selling a total of 12,000 shares of Class A common stock in three open-market transactions on February 17, 18 and 19, 2026, at prices around $7.16–$7.34 per share. These sales were made under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting. After the most recent sale, Yi directly held 2,709,624 shares.
MediaAlpha, Inc. general counsel and secretary Jeffrey B. Coyne reported several equity transactions in connection with restricted stock unit vesting and tax obligations. On February 15, 2026, 6,544 RSUs were exercised, resulting in the issuance of 6,544 shares of Class A common stock at a price of $0.00 per share.
On the same date, the company automatically withheld multiple blocks of Class A shares at $7.17 per share to cover required tax withholding due at RSU settlement. Earlier, on February 13, 2026, Coyne sold 5,000 Class A shares in open-market transactions at a weighted-average price of $7.3045 per share under a pre-established Rule 10b5-1 trading plan primarily to cover RSU-related taxes. Following these transactions, he directly held 434,045 Class A shares.
MediaAlpha, Inc. director and officer Steven Yi reported the vesting and conversion of 18,294 Restricted Stock Units (RSUs) into 18,294 shares of Class A Common Stock on February 15, 2026. The RSUs convert one-for-one into Class A shares at no cash cost.
According to the footnotes, each RSU represents a contingent right to receive one Class A share or, at the Compensation Committee’s option, cash of equivalent value. One sixteenth of the RSUs vested on May 15, 2022, with the remainder vesting in equal quarterly installments through February 15, 2026, subject to continued employment.
MediaAlpha, Inc. Chief Revenue Officer Keith Cramer reported equity compensation activity and a planned share sale. On February 15, he exercised and vested 14,985 Restricted Stock Units, receiving an equal number of Class A Common shares at $0.00 per share under prior RSU grants. On February 17, he sold 10,000 Class A shares in an open-market transaction at a weighted-average price of $7.1599 per share, with individual prices ranging from $7.09 to $7.29. The sale was executed under a Rule 10b5-1 trading plan primarily to cover taxes from the RSU vesting. After these transactions, he directly held 182,154 Class A shares and 35,775 RSUs.
MediaAlpha, Inc. Chief Technology Officer Yeh Kuanling Amy reported a combination of RSU vesting and share sales. On February 15, 2026, she exercised several batches of Restricted Stock Units, receiving matching amounts of Class A common stock at a price of $0.00 per share.
These derivative exercises converted 5,210, 5,303 and 4,804 RSUs into the same numbers of Class A shares, increasing her direct holdings to 396,979 Class A shares and 38,425 RSUs outstanding. On February 13, 2026, she also sold 12,000 Class A shares at a weighted-average price of $7.3074 per share.
According to the disclosure, the sale was made under a pre-arranged Rule 10b5‑1 trading plan primarily to cover taxes from RSU vesting, with individual trade prices ranging from $7.25 to $7.41 per share.
MediaAlpha, Inc. officer Thompson Patrick Ryan reported three tax-related share dispositions involving Class A Common Stock. On February 15, 2026, a total of 4,069, 2,904 and 5,157 shares were used in separate transactions coded “F” at $7.17 per share. According to the footnote, these shares were withheld automatically by the company to cover required tax withholding obligations when previously granted restricted stock units settled. After these transactions, Ryan held 870,430 Class A shares directly.
MediaAlpha, Inc. director Eugene Nonko acquired 18,294 shares of Class A Common Stock through the exercise of restricted stock units on February 15, 2026. The RSUs converted on a one-for-one basis into shares at a price of $0.0000 per share, bringing his direct holdings to 957,142 shares.
Each RSU represents a contingent right to receive one share of Class A Common Stock or, at the Compensation Committee’s option, cash of equivalent value. One sixteenth of this RSU grant vested on May 15, 2022, with the remaining units vesting in equal quarterly installments through February 15, 2026, subject to continued employment.
MediaAlpha, Inc. executive Steven Yi, who serves as chief executive officer, president, co-founder and a director, reported open-market sales of Class A common stock over three consecutive days under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs.
He sold 4,000 shares on February 9, 2026 at a weighted-average price of $8.7413 per share, 4,000 shares on February 10, 2026 at $8.7054 per share, and 4,000 shares on February 11, 2026 at $7.9864 per share, totaling 12,000 shares. After these transactions, he directly beneficially owned 2,703,330 shares of Class A common stock.
MediaAlpha, Inc. director Nonko Eugene reported pre‑planned share sales under a Rule 10b5‑1 trading plan. On February 2, 2026 and February 3, 2026, he reported four open‑market sales of Class A common stock.
The transactions included 5,400-share and 6,700-share sales on each day, at weighted‑average prices around $10.35 and $10.06 per share. After these trades, he held 938,848 shares directly and 1,469,020 shares indirectly through O.N.E. Holdings, LLC.
The filing notes that the plan was adopted primarily to cover taxes from vesting restricted stock units, and that prices reflect weighted averages of multiple individual trades within stated price ranges.
MediaAlpha, Inc. insider activity: Director and chief executive officer Steven Yi reported selling a total of 20,000 shares of Class A Common Stock over three days in early February 2026. The sales on 02/02, 02/03, and 02/04 were executed at weighted-average prices of $10.3192, $10.0411, and $8.9372 per share, respectively.
The transactions were made under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units. After these sales, Yi continues to hold 2,715,330 Class A shares directly.
MediaAlpha, Inc. insider activity: CEO, President and Co‑Founder Steven Yi, who is also a director, reported selling a total of 24,000 shares of Class A common stock over three days on January 26–28, 2026. The sales were made under a pre‑established Rule 10b5‑1 trading plan primarily to cover taxes from RSU vesting.
He sold 8,000 shares at $10.8931 on January 26, 8,000 shares at $10.5121 on January 27, and 8,000 shares at $10.5733 on January 28. After these transactions, he beneficially owned 2,735,330 shares of Class A common stock directly.
MediaAlpha director Eugene Nonko reported planned sales of 36,300 shares of Class A common stock over three days under a Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs.
On each of January 26, 27 and 28, 2026, he sold 5,400 shares held directly at weighted-average prices of $10.8687, $10.5241 and $10.5826 per share, respectively, leaving 949,648 directly held shares.
On the same dates, entities related to him sold 6,700 shares per day indirectly through O.N.E. Holdings, LLC at weighted-average prices of $10.8508, $10.5126 and $10.5688, with 1,482,420 shares remaining indirectly held.
MediaAlpha, Inc. (MAX) director Nonko Eugene reported planned sales of Class A common stock executed on January 20–22, 2026 under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs. Over three days, he sold blocks of shares both directly and indirectly through O.N.E. Holdings, LLC, including 5,400 shares at $11.2013 per share and 6,700 shares at $11.2011 per share on January 22. After these transactions, he continued to hold 965,848 Class A shares directly and 1,502,520 Class A shares indirectly via O.N.E. Holdings, LLC, indicating he retains a substantial position in the company.
MediaAlpha, Inc. executive Steven Yi, the company’s Chief Executive Officer, President, Co‑Founder and a director, reported three small open‑market sales of Class A common stock under a pre‑arranged Rule 10b5‑1 trading plan. On January 20, 2026, he sold 8,000 shares at a weighted‑average price of $11.2043 per share. On January 21, 2026, he sold another 8,000 shares at a weighted‑average price of $11.0227 per share, and on January 22, 2026 he sold a further 8,000 shares at a weighted‑average price of $11.202 per share.
According to the filing, these trades were made primarily to cover taxes from the vesting of restricted stock units. After the last transaction, Yi directly beneficially owned 2,759,330 shares of MediaAlpha Class A common stock.
MediaAlpha, Inc. Chief Technology Officer Yeh Kuanling Amy reported a sale of 3,000 shares of Class A common stock on January 16, 2026 at a price of $11.48 per share. After this transaction, the reporting person beneficially owned 393,662 shares of MediaAlpha Class A common stock.
The filing notes that the sale was executed under a pre-established Rule 10b5-1 trading plan, which is designed to allow insiders to trade according to a preset schedule. According to the explanation, the plan was adopted primarily to cover taxes arising from the vesting of restricted stock units (RSUs), indicating the sale was largely to satisfy tax obligations linked to equity compensation.
MediaAlpha, Inc. Chief Revenue Officer Cramer Keith reported selling 10,000 shares of Class A common stock on January 15, 2026. The sale was executed at a weighted-average price of $11.3736 per share, through multiple trades between $11.18 and $11.50 per share. These sales were made under a pre-established Rule 10b5-1 trading plan, adopted primarily to cover taxes arising from the vesting of restricted stock units (RSUs). After the transaction, Keith directly beneficially owned 177,169 shares of MediaAlpha Class A common stock.
MediaAlpha, Inc. insider activity: Steven Yi, a director and the company’s Chief Executive Officer, President, and co-founder, reported sales of Class A common stock over three days in January 2026.
He sold 8,000 shares on January 12, 2026 at a weighted-average price of $11.5098, 8,000 shares on January 13, 2026 at $11.3709, and 8,000 shares on January 14, 2026 at $11.6941. All transactions were executed directly in his account.
The filing states these sales were made under a pre-arranged Rule 10b5-1 trading plan to cover taxes arising from the vesting of restricted stock units. Following the reported transactions, Yi directly beneficially owned 2,783,330 shares of MediaAlpha Class A common stock.
MediaAlpha, Inc. director Nonko Eugene reported planned sales of Class A common stock executed under a Rule 10b5-1 trading plan intended to cover taxes from vesting RSUs. On January 12, 13, and 14, 2026, he sold 5,400 shares directly on each date, at weighted-average prices of $11.5153, $11.3777, and $11.6985 per share. Following these transactions, he held 982,048 Class A shares directly.
On the same three days, O.N.E. Holdings, LLC, an entity associated with him, sold 6,700 shares on each date at weighted-average prices of $11.5226, $11.3770, and $11.6981 per share. After these indirect transactions, O.N.E. Holdings, LLC held 1,522,620 Class A shares indirectly for his benefit.
MediaAlpha, Inc. director and chief executive officer Steven Yi reported three small open-market sales of Class A Common Stock in early January 2026. He sold 8,000 shares on each of 01/05/2026, 01/06/2026, and 01/07/2026 at weighted-average prices of $11.9787, $11.8712, and $11.6599 per share, respectively.
The filing states these sales were made under a pre-established Rule 10b5-1 trading plan to cover taxes from vesting restricted stock units (RSUs). After these transactions, Yi beneficially owned 2,807,330 shares of MediaAlpha Class A common stock directly.
MediaAlpha, Inc. director Eugene Nonko reported a series of planned sales of Class A common stock over three days in early January 2026. According to the filing, the transactions were made under a previously adopted Rule 10b5-1 trading plan to cover taxes resulting from the vesting of RSUs.
Nonko sold 5,400 shares directly on each of January 5, 6 and 7, 2026 at weighted-average prices of $11.9879, $11.8677 and $11.6661 per share, respectively, leaving 998,248 shares held directly after the last sale. In parallel, an affiliated entity, O.N.E. Holdings, LLC, sold 6,700 shares on each of those dates at weighted-average prices of $11.9797, $11.8745 and $11.6582 per share, with 1,542,720 shares reported as indirectly owned by Nonko through that LLC following the final transaction.
MediaAlpha, Inc. disclosed that its Chief Technology Officer sold 3,000 shares of Class A common stock on 01/02/2026 at a price of $12.95 per share. After this transaction, the officer beneficially owns 396,662 shares, held directly. The filing notes that the sale was carried out under a pre-established Rule 10b5-1 trading plan, which is designed to meet regulatory safe-harbor conditions for preset trading programs. According to the disclosure, the trading plan was adopted by the reporting person to cover taxes arising from the vesting of restricted stock units (RSUs), indicating the sale was linked to tax obligations rather than a discretionary reduction in ownership.
MediaAlpha, Inc. (MAX) disclosed that a director filed a Form 4 reporting planned sales of Class A common stock on three consecutive days at year-end 2025. On 12/29/2025, the director sold 5,400 shares directly and 6,700 shares indirectly through O.N.E. Holdings, LLC, followed by the same pattern on 12/30/2025 and 12/31/2025, for a total of 16,200 directly held shares and 20,100 indirectly held shares sold.
The reported sale prices are weighted-average prices ranging from about $12.64 to $12.93 per share across multiple trades each day. After these transactions, the director beneficially owns 1,014,448 shares directly and 1,562,820 shares indirectly through O.N.E. Holdings, LLC. The filing notes that the sales were made under a previously adopted Rule 10b5-1 trading plan to cover taxes from vesting of restricted stock units.
MediaAlpha, Inc. insider activity shows its Chief Executive Officer, President, Co‑Founder and Director sold Class A common stock in three transactions. On 12/29/2025, the reporting person sold 8,000 shares at a weighted-average price of $12.6466. On 12/30/2025, another 8,000 shares were sold at a weighted-average price of $12.7935, and on 12/31/2025 a further 8,000 shares were sold at a weighted-average price of $12.938. These sales were effected under a previously adopted Rule 10b5-1 trading plan to cover taxes from the vesting of RSUs. After these transactions, the reporting person beneficially owns 2,831,330 shares of Class A common stock directly.
MediaAlpha, Inc. director Jeffrey B. Coyne reported planned sales of Class A common stock under a pre-arranged Rule 10b5-1 trading plan. On 12/22/2025, he sold 5,400 shares directly at a weighted-average price of $12.9123 per share and 6,700 shares indirectly through O.N.E. Holdings, LLC at a weighted-average price of $12.9096 per share. On 12/23/2025 and 12/24/2025, he sold the same amounts on each day, at weighted-average prices between about $12.62 and $12.79 per share, as disclosed.
After these transactions, Coyne beneficially owned 1,041,448 shares directly and 1,582,920 shares indirectly through O.N.E. Holdings, LLC. The filing explains that the trading plan was adopted to cover taxes arising from the vesting of restricted stock units (RSUs), indicating these sales are tied to equity compensation rather than a new change in company fundamentals.
MediaAlpha, Inc. disclosed that a senior insider reported planned sales of Class A common stock executed under a Rule 10b5-1 trading plan. On 12/22/2025, 12/23/2025, and 12/24/2025, the reporting person sold 8,000 shares on each date, for a total of 24,000 shares of Class A common stock.
The shares were sold at weighted-average prices of $12.8585, $12.6811, and $12.669 per share across multiple trades on each day. The filing states these sales were made to cover taxes resulting from the vesting of restricted stock units (RSUs). After these transactions, the reporting person beneficially owns 2,855,330 shares of Class A common stock.
MediaAlpha, Inc. reported that one of its directors sold Class A common stock in mid-December 2025 under a previously adopted Rule 10b5-1 trading plan to cover taxes from the vesting of restricted stock units. On December 15, 16 and 17, the reporting person sold 5,400 directly owned shares each day and 6,700 indirectly owned shares each day through O.N.E. Holdings, LLC, at weighted-average prices between about $12.60 and $13.05 per share across multiple trades. After these transactions, the reporting person beneficially owned 1,046,848 Class A shares directly and 1,603,020 Class A shares indirectly through O.N.E. Holdings, LLC.
MediaAlpha, Inc. reported that its Chief Revenue Officer sold 10,000 shares of Class A Common Stock on 12/15/2025 in an open-market transaction coded as a sale. The weighted-average sale price was $12.8304 per share, with individual trades executed between $12.74 and $12.975 per share.
The sales were made pursuant to a previously adopted Rule 10b5-1 trading plan to cover taxes resulting from the vesting of restricted stock units. After these transactions, the officer beneficially owns 187,169 shares of MediaAlpha Class A Common Stock, held directly.
MediaAlpha, Inc. reported insider stock sales by its chief executive officer, president and co-founder, who also serves as a director. The executive sold 8,000 shares of Class A common stock on each of 12/15/2025, 12/16/2025, and 12/17/2025, all coded as open-market sales. Reported weighted-average sale prices were $12.879, $12.6738, and $12.8247 per share, respectively. These transactions were made under a previously adopted Rule 10b5-1 trading plan to cover taxes arising from the vesting of restricted stock units. Following the last reported sale, the executive beneficially owned 2,879,330 shares of Class A common stock directly.
MediaAlpha, Inc. insider trading report: the company’s General Counsel and Secretary, Jeffrey B. Coyne, reported selling 5,000 shares of Class A common stock of MediaAlpha, Inc. on 12/12/2025 under transaction code “S”. The sale was executed pursuant to a pre-arranged Rule 10b5-1 trading plan designed to cover taxes from the vesting of restricted stock units (RSUs), meaning the trades followed a preset plan rather than day-to-day trading decisions.
The shares were sold at a weighted-average price of $13.1579 per share, based on multiple transactions within a price range of $12.99 to $13.23. After this transaction, Coyne beneficially owned 441,783 shares of MediaAlpha Class A common stock directly.
MediaAlpha, Inc. Chief Technology Officer, listed as an officer of the company, reported open‑market sales of Class A common stock. On 12/10/2025, the reporting person sold 12,000 shares at a weighted-average price of $13.4892 per share. On 12/12/2025, an additional 3,000 shares were sold at a weighted-average price of $13.1575 per share. After these transactions, the reporting person beneficially owned 402,662 shares and then 399,662 shares of Class A common stock. The sales were made under a pre-arranged Rule 10b5‑1 trading plan designed to cover taxes arising from the vesting of restricted stock units (RSUs).
MediaAlpha, Inc. insider transactions show its Chief Executive Officer, President, and co‑founder selling a total of 24,000 shares of Class A common stock in three open‑market trades on December 8–10, 2025. The sales, coded as open‑market dispositions, were made under a pre‑established Rule 10b5‑1 trading plan to cover taxes from the vesting of restricted stock units.
The shares were sold in blocks of 8,000 at weighted‑average prices of $13.0732, $13.2816, and $13.4998, each representing multiple trades within stated price ranges. After these transactions, the reporting person beneficially owns 2,903,330 shares of MediaAlpha Class A common stock directly.
MediaAlpha, Inc. director reported routine insider sales of Class A common stock in early December 2025. On December 8, 9, and 10, 2025, the reporting person sold 5,400 shares directly on each day at weighted-average prices of $13.0913, $13.3253, and $13.4985 per share, respectively, leaving 1,063,048 shares owned directly after the last transaction. On the same dates, entities affiliated with the insider, listed as O.N.E. Holdings, LLC, sold 6,700 shares each day at weighted-average prices of $13.0881, $13.3232, and $13.4943, with 1,623,120 shares owned indirectly after the final sale. The filing states these sales were made under a pre-established Rule 10b5-1 trading plan to cover taxes from the vesting of restricted stock units.
MediaAlpha, Inc. reported insider share sales by a director and executive officer who is also the company’s chief executive officer, president, and co‑founder. On 12/01/2025, 12/02/2025, and 12/03/2025, the reporting person sold blocks of 8,000, 8,000, 4,711, and 3,289 shares of Class A common stock at weighted‑average prices of $12.6005, $12.5729, $13.189, and $13.6402 per share, respectively. After these transactions, the reporting person beneficially owned 2,927,330 shares of Class A common stock directly. The company notes that these sales were made under a pre‑arranged Rule 10b5‑1 trading plan to cover taxes arising from the vesting of restricted stock units.
MediaAlpha, Inc. director and more-than-10% owner reported multiple open-market sales of Class A common stock over three days in early December 2025. On 12/01/2025 and 12/02/2025, the reporting person sold blocks of 5,400 and 6,700 shares each day at weighted-average prices such as $12.6038 and $12.6054 per share, held directly and through O.N.E. Holdings, LLC. On 12/03/2025, additional sales included 3,199 and 2,201 shares directly and 3,921 and 2,779 shares indirectly, at weighted-average prices around $13.19–$13.64 per share. After these transactions, the reporting person beneficially owned 1,079,248 shares directly and 1,643,220 shares indirectly. The filing notes that these sales were made under a pre-arranged Rule 10b5-1 trading plan adopted to cover taxes from the vesting of restricted stock units.
MediaAlpha, Inc. (MAX) reported insider share sales by a director on Form 4. On 11/24/2025, 11/25/2025, and 11/26/2025, the reporting person sold blocks of Class A common stock in both direct and indirect accounts under a pre-arranged Rule 10b5-1 trading plan put in place to cover taxes from the vesting of restricted stock units (RSUs).
Directly held Class A shares were sold in amounts of 5,400 shares on each of the three days at weighted-average prices disclosed for each date, leaving 1,095,448 Class A shares held directly after the reported transactions. Indirectly, through O.N.E. Holdings, LLC, the reporting person sold 6,700 shares on each of the three days, with indirect holdings of 1,663,320 Class A shares remaining.
MediaAlpha, Inc. (MAX) reported insider stock sales by a senior executive and director. The reporting person, identified in the remarks as the company’s Chief Executive Officer, President, and Co-Founder, sold 8,000 shares of Class A common stock on each of 11/24/2025, 11/25/2025, and 11/26/2025. The weighted-average sale prices were $11.8762, $11.9847, and $12.4816, respectively, across multiple trades each day. After these transactions, the executive beneficially owned 2,951,330 Class A shares, held directly. The filing notes that these sales were effected under a previously adopted Rule 10b5-1 trading plan to cover taxes from the vesting of restricted stock units (RSUs).