Every Form 4 that Mediaalpha Inc (MAX) has filed with the SEC in the last 12 months is listed below, newest first, and each one links through to the document itself with the summary and the scores our analysis gives it.
A Form 4 covers the transactions officers, directors and large holders report, so if you follow MAX and want that one kind of document rather than the whole filing history, this is the page to keep. The company's other filings, of every form, are on the full MAX filings page.
MediaAlpha, Inc. (MAX) reported an insider equity transaction by its General Counsel and Secretary, Jeffrey B. Coyne. On 11/15/2025, 6,544 Restricted Stock Units (RSUs) granted under the company’s Omnibus Equity Incentive Plan converted into the same number of shares of Class A Common Stock at an exercise price of $0. These RSUs were originally granted on March 15, 2022 and vest over time, with one sixteenth vesting on May 15, 2022 and the remainder quarterly over four years, subject to continued employment.
On the same date, the company automatically withheld 2,576, 2,921, 2,542 and 5,224 shares of Class A Common Stock at $12.42 per share to cover tax obligations related to RSU settlements. After these transactions, Coyne beneficially owned 446,783 shares of Class A Common Stock directly.
MediaAlpha, Inc. (MAX) disclosed that a senior executive and director sold shares of Class A common stock over three consecutive days under a pre-arranged Rule 10b5-1 trading plan. On November 17, 2025, the reporting person sold 8,000 shares at a weighted-average price of $12.3145 per share, followed by another 8,000 shares on November 18, 2025 at a weighted-average price of $11.8457, and 8,000 shares on November 19, 2025 at a weighted-average price of $11.7193.
The filing states these sales were made to cover taxes arising from the vesting of restricted stock units (RSUs). After the reported transactions, the executive beneficially owned 2,975,330 shares of Class A common stock directly. The use of a Rule 10b5-1 trading plan indicates the trades were scheduled in advance under a structured program.
MediaAlpha, Inc. (MAX) director reported automatic sales of Class A common stock under a pre-arranged Rule 10b5-1 trading plan. On November 17, 18 and 19, 2025, the reporting person sold 5,400 shares per day directly and 6,700 shares per day indirectly through O.N.E. Holdings, LLC at weighted-average prices between $11.49 and $12.49 per share. The plan was adopted to cover taxes from the vesting of restricted stock units. Following these transactions, the reporting person beneficially owned 1,111,648 Class A shares directly and 1,683,420 Class A shares indirectly via O.N.E. Holdings, LLC.
MediaAlpha, Inc. (MAX) reported an insider equity transaction by its Chief Executive Officer, President and co-founder, who is also a director. On 11/15/2025, 18,294 Restricted Stock Units (RSUs) were converted into an equal number of shares of Class A Common Stock at an exercise price of $0, reflecting the vesting of previously granted equity awards rather than an open-market purchase. Following this transaction, the reporting person beneficially owned 2,999,330 shares of Class A Common Stock in direct ownership. The RSU award vests over time, with one sixteenth having vested on May 15, 2022 and the remainder vesting in equal quarterly installments through February 15, 2026, subject to continued employment.
MediaAlpha, Inc. (MAX) reported an insider equity transaction by its Chief Financial Officer and Treasurer. On 11/15/2025, 9,772 Restricted Stock Units (RSUs) converted into an equal number of shares of Class A common stock at an exercise price of $0, reflecting previously granted equity compensation. On the same date, multiple share-withholding transactions at $12.42 per share (3,846 shares, 5,258 shares, 4,366 shares and 8,333 shares) were executed to cover required tax withholding obligations upon RSU settlement. After these transactions, the reporting officer directly beneficially owns 882,560 shares of MediaAlpha Class A common stock.
MediaAlpha, Inc. (MAX) reported that its Chief Technology Officer completed several equity award vesting transactions. On 11/15/2025, three blocks of Restricted Stock Units (RSUs) converted into Class A Common Stock in amounts of 5,209, 5,303, and 4,803 shares, all at an exercise price of $0 per share. These RSUs were granted under MediaAlpha’s Omnibus Equity Incentive Plan in 2022, 2023, and 2024, and follow a schedule where one sixteenth vests on May 15 of the year after grant and the remainder vests quarterly over four years, subject to continued employment. After these transactions, the CTO’s directly held Class A share balance increased, with reported holdings reaching 414,662 shares.
MediaAlpha, Inc. (MAX) reported an insider equity transaction by a director on 11/15/2025. The director acquired 18,294 shares of Class A Common Stock at an exercise price of $0 through the vesting and settlement of Restricted Stock Units (RSUs), coded as an "M" transaction. Following this transaction, the director directly beneficially owns 1,127,848 shares of Class A Common Stock.
The RSUs each represent a contingent right to receive one share of Class A Common Stock or, at the option of the Compensation Committee, cash of equivalent value. One sixteenth of the RSUs vested on May 15, 2022, and the remainder are scheduled to vest in equal quarterly installments through February 15, 2026, subject to continued employment with the company.
MediaAlpha, Inc. (MAX) reported insider equity activity by its Chief Revenue Officer, who is an officer of the company. On 11/15/2025, the officer acquired a total of 14,984 shares of Class A Common Stock at $0 per share upon the vesting and settlement of previously granted Restricted Stock Units (RSUs). Following these transactions, the officer directly owned 197,169 shares of Class A Common Stock. The RSUs were granted under MediaAlpha’s Omnibus Equity Incentive Plan in March 2022, March 2023, and March 2024, and each grant vests over time, with one sixteenth vesting on May 15 of the year of grant and the remainder vesting quarterly over the following four years, subject to continued employment.
MediaAlpha, Inc. (MAX) reported a routine director equity grant. On 11/11/2025, a director acquired 7,250 shares of Class A common stock via restricted stock units (RSUs) at $0 per unit under the company’s Omnibus Incentive Plan.
Each RSU equals one share upon vesting. The RSUs vest on the earlier of May 5, 2026 or the company’s 2026 Annual Meeting, contingent on continued board service. Following the grant, the director holds 7,250 shares directly.