MediaAlpha CTO sells 12,000 shares at $13.55
MediaAlpha, Inc. executive Kuanling Amy Yeh, Chief Technology Officer, reported activity in Class A Common Stock and related RSUs.
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Form Type
4
Rhea-AI Filing Summary
MediaAlpha, Inc. executive Kuanling Amy Yeh, Chief Technology Officer, reported activity in Class A Common Stock and related RSUs. On August 14, 2026, she sold 12,000 shares at a weighted-average price of $13.5514 per share pursuant to a Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting. On August 15, 2026, a total of 10,106 RSUs vested and converted into an equal number of Class A shares, reflecting grants made on March 15, 2023 and March 15, 2024 that vest over time, subject to continued employment.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
5 txns
Insider
Yeh Kuanling Amy
Role
Chief Technology Officer
Sold
12,000 shs ($163K)
Approx. gross sale proceeds
$163K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Restricted Stock Units F4, F5 | 5,303 | $0.00 | $0.00 |
| Exercise | Restricted Stock Units F6, F7 | 4,803 | $0.00 | $0.00 |
| Exercise | Class A Common Stock F3 | 5,303 | $0.00 | $0.00 |
| Exercise | Class A Common Stock F3 | 4,803 | $0.00 | $0.00 |
| Sale | Class A Common Stock F1, F2 | 12,000 | $13.5514 | $163K |
Holdings After Transaction:
Restricted Stock Units — 39,426 contracts (Direct);
Class A Common Stock — 552,091 shares (Direct)
Footnotes (7)
- F1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- F2. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.435 to $13.68 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F3. One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
- F4. Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023.
- F5. One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.
- F6. Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024.
- F7. One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.
Key Figures
Shares sold: 12,000 shares
Weighted-average sale price: $13.5514 per share
RSUs vested and converted: 10,106 RSUs/shares
+2 more
5 metrics
Shares sold
12,000 shares
Class A Common Stock sale on August 14, 2026
Weighted-average sale price
$13.5514 per share
Sale of 12,000 shares in multiple transactions between $13.435 and $13.68
RSUs vested and converted
10,106 RSUs/shares
Vesting and conversion into Class A Common Stock on August 15, 2026
RSU vesting fraction
One sixteenth
Initial RSU vesting on May 15 of the grant year for 2023 and 2024 awards
RSU vesting period
Four years
Remaining RSUs vest quarterly over four years, subject to continued employment
Key Terms
Rule 10b5-1 trading plan, Restricted Stock Units, Omnibus Equity Incentive Plan, weighted-average sale price, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Restricted Stock Units financial
"One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Omnibus Equity Incentive Plan financial
"Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023"
A single, company-wide plan that lets a business grant different kinds of stock-based pay — such as stock options, shares that vest over time, or other equity awards — to employees, directors and consultants. It matters to investors because it determines how much of the company can be paid out in shares, how quickly those shares enter the market, and how well employees are motivated to grow the business; think of it as a toolbox or menu for paying with ownership stakes that can dilute existing holders and affect company performance.
weighted-average sale price financial
"Reflects the weighted-average sale price for shares sold in multiple transactions"
vesting financial
"One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly"
Vesting is the process by which you earn full ownership of something, like company stock or a retirement benefit, over time. It’s like earning the right to keep a gift piece by piece the longer you stay with a company, making sure employees stay committed before they receive all the benefits.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What stock transactions did MediaAlpha (MAX) CTO Kuanling Amy Yeh report?
Kuanling Amy Yeh reported a sale of 12,000 Class A shares on August 14, 2026 and the vesting and conversion of 10,106 RSUs into Class A shares on August 15, 2026, all as part of her equity compensation and related tax-management activity.
How many Restricted Stock Units vested for the MediaAlpha (MAX) CTO?
A total of 10,106 RSUs vested and converted into the same number of Class A Common shares on August 15, 2026. These RSUs came from grants made on March 15, 2023 and March 15, 2024 under MediaAlpha’s Omnibus Equity Incentive Plan with quarterly vesting schedules.
Was the MediaAlpha (MAX) insider sale under a Rule 10b5-1 trading plan?
Yes, the sale of 12,000 shares was effected under a Rule 10b5-1 trading plan. The filing states this plan was adopted primarily to cover taxes from RSU vesting, indicating the sale timing followed a pre-arranged schedule rather than discretionary market timing.
What are the vesting terms of the MediaAlpha (MAX) CTO’s RSU grants?
RSUs granted on March 15, 2023 and March 15, 2024 each have one sixteenth vesting on May 15 of the grant year, with the remaining units vesting quarterly over four years, in each case conditioned on continued employment with MediaAlpha through each vesting date.
AI-generated analysis. How Rhea-AI works. Not financial advice.
