MediaAlpha appoints Tigran Sinanyan CFO and treasurer

The 230,726 unvested RSUs have three quarterly vesting schedules starting November 15, 2026, with continued employment required through each vesting date.

Rhea-AI Filing Summary

MediaAlpha, Inc. appointed Tigran Sinanyan as Chief Financial Officer and Treasurer effective October 1, 2026. He reported a direct Class A Common Stock position of 231,619 shares, including 230,726 unvested restricted stock units; each RSU is a contingent right to receive one share upon vesting.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider Sinanyan Tigran

Role See Remarks

Type	Security	Shares	Price	Value
holding	Class A Common Stock F1, F2, F3, F4	--	--	--

Holdings After Transaction: Class A Common Stock — 231,619 shares (Direct)

Footnotes (4)

1. F1. Includes 230,726 unvested restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting.
2. F2. For 67,163 unvested RSUs, these will vest quarterly over the following twelve quarters beginning November 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.
3. F3. For 24,000 unvested RSUs, these will vest quarterly over the following four quarters beginning November 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.
4. F4. For 139,563 unvested RSUs, these will vest quarterly over the following fourteen quarters beginning November 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

Key Figures

Direct Class A Common Stock position: 231,619 shares Unvested restricted stock units: 230,726 RSUs First RSU vesting schedule: 67,163 RSUs +2 more

5 metrics

Direct Class A Common Stock position 231,619 shares Reported October 1, 2026

Unvested restricted stock units 230,726 RSUs Included in the reported direct position

First RSU vesting schedule 67,163 RSUs Vest quarterly over the following twelve quarters beginning November 15, 2026, subject to continued employment

Second RSU vesting schedule 24,000 RSUs Vest quarterly over the following four quarters beginning November 15, 2026, subject to continued employment

Third RSU vesting schedule 139,563 RSUs Vest quarterly over the following fourteen quarters beginning November 15, 2026, subject to continued employment

Key Terms

restricted stock units ("RSUs"), Omnibus Incentive Plan, contingent right

3 terms

restricted stock units ("RSUs") financial

"Includes 230,726 unvested restricted stock units ("RSUs")"

Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.

Omnibus Incentive Plan financial

"granted to the Reporting Person under the Issuer's Omnibus Incentive Plan"

An omnibus incentive plan is a single, flexible program a company uses to give employees and executives different types of pay tied to performance — for example stock options, restricted shares, cash bonuses and other awards — all governed by one set of rules. It matters to investors because it determines how many new shares may be created, how leaders are motivated and how much the company will spend on compensation over time; think of it as a master toolbox that affects both costs and the total share supply.

contingent right financial

"Each RSU represents a contingent right to receive one share"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

When do Tigran Sinanyan’s MediaAlpha RSUs vest?

The 230,726 unvested RSUs are scheduled to vest quarterly in three groups: 67,163 over the following twelve quarters, 24,000 over the following four quarters, and 139,563 over the following fourteen quarters. Each schedule begins November 15, 2026, and is subject to continued employment through each vesting date.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Understanding Insider Trading Forms →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Available on EDGAR 10/02/2026 - 07:10 PM Accepted by SEC EDGAR 10/02/2026 - 07:10 PM Learn about SEC filing dates

SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0104
Estimated average burden
hours per response:			0.5

1. Name and Address of Reporting Person^*

Sinanyan Tigran

(Last) (First) (Middle)

C/O MEDIAALPHA, INC.

700 SOUTH FLOWER STREET, SUITE 640

(Street)

LOS ANGELES CALIFORNIA 90017

(City) (State) (Zip)

UNITED STATES

(Country)

2. Date of Event Requiring Statement (Month/Day/Year)
10/01/2026

3. Issuer Name and Ticker or Trading Symbol
MediaAlpha, Inc. [ MAX ]

3a. Foreign Trading Symbol

5. If Amendment, Date of Original Filed (Month/Day/Year)

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	See Remarks

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Class A Common Stock	231,619(1)(2)(3)(4)	D

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Includes 230,726 unvested restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting.

2. For 67,163 unvested RSUs, these will vest quarterly over the following twelve quarters beginning November 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

3. For 24,000 unvested RSUs, these will vest quarterly over the following four quarters beginning November 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

4. For 139,563 unvested RSUs, these will vest quarterly over the following fourteen quarters beginning November 15, 2026, in each case subject to continued employment with the Issuer through each vesting date.

Remarks:

Mr. Sinanyan was appointed as Chief Financial Officer and Treasurer of the Company effective October 1, 2026. Exhibit 24 - Power of Attorney

	/s/ Jeffrey B. Coyne	10/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 3: SEC 1473 (03-26)