MediaAlpha (MAX) CTO sells 12,000 shares, receives 10,106 RSU shares
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
MediaAlpha, Inc. Chief Technology Officer Yeh Kuanling Amy reported a mix of stock sales and RSU vesting-related exercises. On May 15, 2026, she sold 12,000 shares of Class A Common Stock in open-market transactions at a weighted-average price of $8.0533 per share, executed under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting.
On the same date, Restricted Stock Units converted into a total of 10,106 shares of Class A Common Stock for no cash consideration, reflecting routine equity compensation vesting. After these transactions, she directly holds 580,182 shares of Class A Common Stock and 15,910 RSUs, indicating that the sale represents a small portion of her overall equity position.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 12,000 shares ($96,640)
Net Sell
5 txns
Insider
Yeh Kuanling Amy
Role
Chief Technology Officer
Sold
12,000 shs ($97K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Restricted Stock Units | 5,303 | $0.00 | -- |
| Exercise | Restricted Stock Units | 4,803 | $0.00 | -- |
| Exercise | Class A Common Stock | 5,303 | $0.00 | -- |
| Exercise | Class A Common Stock | 4,803 | $0.00 | -- |
| Sale | Class A Common Stock | 12,000 | $8.0533 | $97K |
Holdings After Transaction:
Restricted Stock Units — 15,910 shares (Direct, null);
Class A Common Stock — 580,182 shares (Direct, null)
Footnotes (1)
- One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.95 to $8.19 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023. One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024. One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.
Key Figures
Shares sold: 12,000 shares
Weighted-average sale price: $8.0533 per share
Shares from RSU vesting: 10,106 shares
+2 more
5 metrics
Shares sold
12,000 shares
Class A Common Stock sold on May 15, 2026
Weighted-average sale price
$8.0533 per share
Open-market sales in range $7.95–$8.19
Shares from RSU vesting
10,106 shares
Class A shares issued upon RSU conversion
Shares held after transactions
580,182 shares
Direct Class A Common Stock holding post-transaction
RSUs remaining
15,910 RSUs
Unvested/undelivered RSUs after May 15, 2026
Key Terms
Rule 10b5-1 trading plan, Restricted Stock Units, Omnibus Equity Incentive Plan, weighted-average sale price
4 terms
Rule 10b5-1 trading plan regulatory
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Restricted Stock Units financial
"One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU")."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Omnibus Equity Incentive Plan financial
"Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023."
A single, company-wide plan that lets a business grant different kinds of stock-based pay — such as stock options, shares that vest over time, or other equity awards — to employees, directors and consultants. It matters to investors because it determines how much of the company can be paid out in shares, how quickly those shares enter the market, and how well employees are motivated to grow the business; think of it as a toolbox or menu for paying with ownership stakes that can dilute existing holders and affect company performance.
weighted-average sale price financial
"Reflects the weighted-average sale price for shares sold in multiple transactions..."
