MediaAlpha (MAX) Form 144: vested shares listed; director sold 3,000-share tranches

Rhea-AI Filing Summary

MediaAlpha, Inc. submitted a Form 144 disclosing proposed and recent transactions in Common Stock related to equity compensation. The filing lists vesting/lapse events of 477, 6,430, 9,954 and 4,139 shares on 01/30/2023, 02/15/2023, 04/30/2023 and 05/15/2023, respectively. It also reports three sales by Kuanling Amy Yeh of 3,000 shares each on 03/06/2026, 03/27/2026 and 04/10/2026 with gross proceeds of $31,020, $28,320 and $27,750.

Insights

Securities Compliance Analyst

Routine Form 144 reporting of vested shares and recent small open-market sales.

The filing enumerates restricted stock lapse dates and counts tied to equity compensation and lists three sales by an affiliate, each for 3,000 shares. The sales amounts are recorded as gross proceeds in the filing.

These disclosures are procedural under resale rules; cash‑flow treatment and any broker/plan details are not provided in the excerpt.

Key Figures

Restricted stock lapse (01/30/2023): 477 shares Restricted stock lapse (02/15/2023): 6,430 shares Restricted stock lapse (04/30/2023): 9,954 shares +4 more

7 metrics

Restricted stock lapse (01/30/2023) 477 shares Restricted Stock Lapse on 01/30/2023

Restricted stock lapse (02/15/2023) 6,430 shares Restricted Stock Lapse on 02/15/2023

Restricted stock lapse (04/30/2023) 9,954 shares Restricted Stock Lapse on 04/30/2023

Restricted stock lapse (05/15/2023) 4,139 shares Restricted Stock Lapse on 05/15/2023

Sale (03/06/2026) 3,000 shares Sale by Kuanling Amy Yeh; gross proceeds $31,020

Sale (03/27/2026) 3,000 shares Sale by Kuanling Amy Yeh; gross proceeds $28,320

Sale (04/10/2026) 3,000 shares Sale by Kuanling Amy Yeh; gross proceeds $27,750

Key Terms

Restricted Stock Lapse, Form 144, Equity Compensation

3 terms

Restricted Stock Lapse regulatory

"Restricted Stock Lapse | MediaAlpha, Inc. | ... 477"

Form 144 regulatory

"CONTENT TO ANALYZE: ... form_type: "144""

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Equity Compensation financial

"Equity Compensation Common | 02/15/2023 | Restricted Stock Lapse"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	21000	169119.00	54062155	05/15/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	01/30/2023	Restricted Stock Lapse	MediaAlpha, Inc.			477	01/30/2023	Equity Compensation
Common	02/15/2023	Restricted Stock Lapse	MediaAlpha, Inc.			6430	02/15/2023	Equity Compensation
Common	04/30/2023	Restricted Stock Lapse	MediaAlpha, Inc.			9954	04/30/2023	Equity Compensation
Common	05/15/2023	Restricted Stock Lapse	MediaAlpha, Inc.			4139	05/15/2023	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Kuanling Amy Yeh 700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	03/06/2026	3000	31020.00
Kuanling Amy Yeh 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	03/27/2026	3000	28320.00
Kuanling Amy Yeh 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	04/10/2026	3000	27750.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does MediaAlpha's (MAX) Form 144 disclose?

It discloses restricted stock lapse events totaling specific vested shares and three recent sales of 3,000 shares each. The filing lists lapse dates in 2023 and sales on 03/06/2026, 03/27/2026, and 04/10/2026.

How many shares vested or lapsed per the filing?

The filing lists vesting/lapse of 477, 6,430, 9,954, and 4,139 shares on specific 2023 dates. These counts are shown as restricted stock lapse events tied to equity compensation.

What insider sales are reported for MAX?

Kuanling Amy Yeh reported three sales of 3,000 shares each on 03/06/2026, 03/27/2026, and 04/10/2026, with gross proceeds of $31,020, $28,320, and $27,750 respectively.

Do the sales shown indicate company proceeds or issuer involvement?

These are affiliate resale disclosures; the filing records gross proceeds for each sale. The excerpt does not state that the issuer received proceeds or that the sales were part of an issuer offering.