MediaAlpha CRO sells 13K shares under 10b5-1 plan
MediaAlpha, Inc. executive Keith Cramer reported transactions in connection with vesting equity awards and a planned stock sale.
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Form Type
4
Rhea-AI Filing Summary
MediaAlpha, Inc. executive Keith Cramer reported transactions in connection with vesting equity awards and a planned stock sale. On August 15, 2026, Restricted Stock Units granted in 2023 and 2024 vested, resulting in the issuance of 5,303 and 4,472 shares of Class A Common Stock, respectively, at $0.00 per share as each RSU converted into one share. On August 17, 2026, he sold 13,000 Class A shares at a weighted-average price of $12.7634 per share, within a range of $12.655–$13.085, under a Rule 10b5-1 trading plan primarily to cover taxes from the RSU vesting.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
5 txns
Insider
Cramer Keith
Role
Chief Revenue Officer
Sold
13,000 shs ($166K)
Approx. gross sale proceeds
$166K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F2, F3 | 13,000 | $12.7634 | $166K |
| Exercise | Restricted Stock Units F4, F5 | 5,303 | $0.00 | $0.00 |
| Exercise | Restricted Stock Units F6, F7 | 4,472 | $0.00 | $0.00 |
| Exercise | Class A Common Stock F1 | 5,303 | $0.00 | $0.00 |
| Exercise | Class A Common Stock F1 | 4,472 | $0.00 | $0.00 |
Holdings After Transaction:
Restricted Stock Units — 37,439 contracts (Direct);
Class A Common Stock — 264,303 shares (Direct)
Footnotes (7)
- F1. One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
- F2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- F3. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.655 to $13.085 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F4. Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023.
- F5. One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.
- F6. Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024.
- F7. One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.
Key Figures
Shares sold: 13,000 shares
Weighted-average sale price: $12.7634 per share
RSUs converted (2023 grant): 5,303 RSUs
+3 more
6 metrics
Shares sold
13,000 shares
Class A Common Stock sale on August 17, 2026
Weighted-average sale price
$12.7634 per share
Shares sold in multiple transactions between $12.655 and $13.085
RSUs converted (2023 grant)
5,303 RSUs
2023 Omnibus Equity Incentive Plan grant converting into Class A Common Stock on August 15, 2026
RSUs converted (2024 grant)
4,472 RSUs
2024 Omnibus Equity Incentive Plan grant converting into Class A Common Stock on August 15, 2026
Total derivative exercises
9,775 RSUs
Aggregate RSUs exercised/converted in the reporting period
Net share change from buys/sells
-13,000 shares
Net of reported purchase and sale transactions in this Form 4
Key Terms
Rule 10b5-1 trading plan, Restricted Stock Units, Omnibus Equity Incentive Plan, weighted-average sale price, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Restricted Stock Units financial
"One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Omnibus Equity Incentive Plan financial
"Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023"
A single, company-wide plan that lets a business grant different kinds of stock-based pay — such as stock options, shares that vest over time, or other equity awards — to employees, directors and consultants. It matters to investors because it determines how much of the company can be paid out in shares, how quickly those shares enter the market, and how well employees are motivated to grow the business; think of it as a toolbox or menu for paying with ownership stakes that can dilute existing holders and affect company performance.
weighted-average sale price financial
"Reflects the weighted-average sale price for shares sold in multiple transactions"
vesting financial
"One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly"
Vesting is the process by which you earn full ownership of something, like company stock or a retirement benefit, over time. It’s like earning the right to keep a gift piece by piece the longer you stay with a company, making sure employees stay committed before they receive all the benefits.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transactions did MediaAlpha (MAX) Chief Revenue Officer Keith Cramer report?
Keith Cramer reported RSU vesting and a related stock sale. 9,775 RSUs converted into the same number of Class A shares at $0.00, and he sold 13,000 shares at a weighted-average price of $12.7634 per share.
What RSU grants for MediaAlpha (MAX) vested for Keith Cramer in August 2026?
RSUs from two grants vested for Keith Cramer. 5,303 RSUs from a March 15, 2023 grant and 4,472 RSUs from a March 15, 2024 grant each converted into one share of Class A Common Stock, subject to continued employment-based vesting terms.
What are the vesting schedules of Keith Cramer’s MediaAlpha (MAX) RSU grants?
For both the 2023 and 2024 RSU grants, one sixteenth vested on May 15 of the grant year. The remaining units are scheduled to vest quarterly over four years, contingent on continued employment with MediaAlpha through each vesting date.
AI-generated analysis. How Rhea-AI works. Not financial advice.
