Welcome to our dedicated page for Mediaalpha SEC filings (Ticker: MAX), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
This page provides access to MediaAlpha, Inc.’s (NYSE: MAX) U.S. Securities and Exchange Commission (SEC) filings, along with AI‑supported tools that help explain the contents of each document. MediaAlpha files Form 10‑K annual reports, Form 10‑Q quarterly reports, and Form 8‑K current reports, which together offer a detailed view of the company’s financial condition, operating performance, governance, and material events.
In its periodic reports, MediaAlpha presents consolidated financial statements, including balance sheets, statements of operations, and cash flow statements, as well as discussions of non‑GAAP measures such as Adjusted EBITDA, Contribution, and Contribution Margin. The filings also describe key operating metrics like Transaction Value, which management and the board of directors use to evaluate operating performance and efficiency. Our AI tools can highlight how these measures relate to MAX’s reported revenue, costs, and profitability across insurance verticals.
MediaAlpha’s Form 8‑K filings document significant developments, including earnings releases and shareholder letters, amendments to its credit agreement, share repurchase agreements, Board and executive changes, and amendments to its by‑laws. For example, recent 8‑Ks describe a Third Amendment to the company’s senior secured credit facilities through its subsidiaries, a private stock repurchase from entities affiliated with Insignia Capital Group, the authorization of a $50 million share repurchase program, Board transitions as the company ceased to be a controlled company, and the adoption of Amended and Restated By‑Laws.
Other 8‑K filings summarize the FTC settlement relating to the under‑65 health sub‑vertical and outline additional compliance measures, as well as leadership changes such as the appointment of a new Chief Technology Officer and the transition of the former CTO to Chief Architect. Our platform surfaces these items and uses AI to extract key terms, governance changes, and risk‑related disclosures so that readers can quickly understand what each filing means for MAX stock and MediaAlpha’s business.
MediaAlpha, Inc. (MAX) insider Yi Steven reported the vesting of restricted stock units into Class A common stock on August 15, 2025. The filing shows 18,294 RSUs vested, resulting in issuance of 18,294 shares at no cash price and leaving the reporting person with 2,981,036 shares beneficially owned. The Form 4 also records that 36,588 RSU-equivalent derivative units are beneficially owned following the transaction. The reporting person is identified as a director and officer (Chief Executive Officer, President and Co‑Founder) of the issuer. The Form 4 was signed on August 18, 2025 by Jeffrey B. Coyne.
MediaAlpha (MAX) Form 4 — Reporting person: Yeh Kuanling Amy, Chief Technology Officer. On 08/15/2025 Ms. Yeh had multiple restricted stock units (RSUs) vest and received issued shares: 5,210, 5,303 and 4,803 Class A common shares upon vesting of RSUs granted in 2022, 2023 and 2024. Those issuances increased her reported beneficial ownership to 405,347 shares before a sale. On the same date she sold 6,000 shares at a weighted-average price of $10.1953 per share under a previously adopted Rule 10b5-1 trading plan, leaving 399,347 shares beneficially owned. The filing includes derivative detail showing the underlying RSU balances and states vesting schedules tied to continued employment.
MediaAlpha, Inc. insider Jeffrey B. Coyne reported multiple routine equity transactions tied to restricted stock unit (RSU) vesting on August 15, 2025. The filing shows 510 and 6,544 RSUs converted into Class A common stock (issued at $0 as vested compensation), increasing his beneficial ownership to 466,803 shares at one point. Several share dispositions reflect automatic withholding to satisfy tax obligations, with withholding sales executed at $10.14 per share. All holdings are reported as direct ownership.
MediaAlpha, Inc. (MAX) reported insider transactions by Patrick Ryan, the company's Chief Financial Officer and Treasurer. On 08/15/2025 9,772 restricted stock units (RSUs) vested and one share per RSU was issued at no cost. To satisfy tax withholding obligations, the issuer withheld 3,846, 5,257, 4,366 and 8,333 shares in separate dispositions, each sold at $10.14 per share. The filing lists a sequence of beneficial ownership figures after each transaction, with the final reported beneficial ownership of 894,591 shares of Class A common stock held directly.
MediaAlpha, Inc. (MAX) director Nonko Eugene received 18,294 shares through the vesting of restricted stock units (RSUs). Each vested RSU converted into one share of Class A Common Stock at no cash cost, increasing Mr. Eugene's direct holdings to 1,109,554 shares. The filing also reports 36,588 shares underlying RSUs/derivatives owned following the transaction. The RSUs originally vested in a scheduled pattern, with one-sixteenth vesting earlier and the remainder set to vest quarterly through a specified future date, subject to continued service. The disclosure is a routine insider vesting event.
MediaAlpha, Inc. (MAX) Form 4: Keith Cramer, the company’s Chief Revenue Officer and an officer reporting person, reported stock issued upon vesting of restricted stock units (RSUs). On 08/15/2025 three RSU vesting events resulted in the issuance of 5,210, 5,303 and 4,472 shares respectively, each issued at $0 because one share was issued for each vested RSU. Following these transactions Mr. Cramer’s beneficial ownership increased through a sequence of filings to a reported 182,185 shares of Class A common stock. The Form 4 was signed and dated 08/18/2025.
MediaAlpha, Inc. (MAX) Form 144 filing discloses a proposed sale of common stock. The notice identifies an intended sale of 6,000 common shares through Charles Schwab & Co., with an aggregate market value of $61,172.00, scheduled approximately for 08/15/2025 on the NYSE.
The seller acquired the reported shares as restricted stock that lapsed: 5,056 shares on 05/15/2022 and 944 shares on 07/30/2022, both recorded as equity compensation. The filing reports 56,370,303 shares outstanding, meaning the proposed sale represents about 0.0106% of outstanding shares.
Kathy P. Vrabeck, identified as a director of MediaAlpha, Inc. (MAX), acquired 31,000 shares of Class A common stock on 08/12/2025 at a weighted-average price of $9.5992 per share. After the purchase she directly beneficially owned 129,657 shares.
The filing notes the purchases occurred at prices ranging from $9.3795 to $9.78 per share and states the reporting person will provide a breakdown of the number of shares bought at each separate price upon request. The transaction is reported on a Form 4 as an acquisition.
MediaAlpha, Inc. (MAX) Form 4 shows Chief Revenue Officer Keith Cramer executed three separate sales of Class A common stock on August 8, 11 and 12, 2025. The filing reports dispositions of 4,916 shares on 08/08 at a weighted-average price of $11.3063, 4,753 shares on 08/11 at $10.0277, and 20,000 shares on 08/12 at $9.7299, totaling 29,669 shares sold. Following these transactions the reporting person beneficially owns 167,200 shares. The form is filed individually and is signed on the filing as 2/s/ Jeffrey B. Coyne4 dated 08/12/2025.
The document is a standard Section 16 filing disclosing insider sales with weighted-average sale prices provided and an undertaking to supply breakdowns of per-trade quantities on request.
MediaAlpha, Inc. submitted a Form 144 notice reporting a proposed sale of 40,400 shares of common stock through Charles Schwab, with an aggregate market value of $456,775. The sale is listed as occurring approximately on 08/08/2025 on the NYSE and the filing reports 56,370,303 shares outstanding, which provides scale for the transaction.
All shares to be sold were acquired as restricted stock lapses tied to equity compensation: 14,985 shares vested on 02/15/2025 and 25,415 shares vested on 05/15/2025. The filing notes no securities sold in the past three months for the selling person and includes the required representation that no material nonpublic information is known to the seller.