MediaAlpha (NYSE: MAX) holder files notice to sell 30,000 common shares

Rhea-AI Filing Summary

MediaAlpha, Inc. has a shareholder who filed a notice of intent to sell 30000 shares of its common stock. The planned sale, through Charles Schwab & Co., Inc. on the NYSE, has an aggregate market value of $384,912.00 based on the figures provided and is targeted for approximately 12/15/2025.

The shares to be sold were acquired on 11/15/2025 when restrictions lapsed on equity compensation granted as restricted stock. The filing also notes that 56868573 shares of MediaAlpha common stock are outstanding, providing context for the size of the proposed sale.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	30000	384912.00	56868573	12/15/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	11/15/2025	Restricted Stock Lapse - See Remarks	MediaAlpha, Inc.			30000	11/15/2025	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What transaction involving MediaAlpha (MAX) is disclosed in this Form 144?

The document discloses a planned sale of 30000 shares of MediaAlpha, Inc. common stock on the NYSE for the account of a shareholder.

How many MediaAlpha (MAX) shares are planned for sale and what is their value?

The shareholder plans to sell 30000 common shares of MediaAlpha, with an aggregate market value of $384,912.00 based on the figures in the filing.

When and how were the MediaAlpha (MAX) shares to be sold acquired?

The 30000 shares were acquired on 11/15/2025 through a restricted stock lapse related to equity compensation from MediaAlpha, Inc.

When is the approximate sale date and which broker and exchange will be used?

The approximate sale date is 12/15/2025, using Charles Schwab & Co., Inc. as broker, with trading on the NYSE.

How many MediaAlpha (MAX) common shares are outstanding according to the notice?

The notice reports that 56868573 shares of MediaAlpha common stock are outstanding, giving context for the planned 30000-share sale.

Were the MediaAlpha (MAX) shares to be sold received as a gift or as compensation?

The filing indicates the shares were acquired via a restricted stock lapse as equity compensation, not as a gift.