MediaAlpha (MAX) affiliate sells thousands of shares in several trades

Rhea-AI Filing Summary

MediaAlpha, Inc. (MAX) reported proposed and recent resale transactions by an affiliate under a notice on Form 144. The filing lists equity compensation grants (RSUs / capital contributions) dated 04/30/2022 and 08/15/2023, and a series of sales by Eugene Nonko between 03/17/2026 and 06/16/2026.

The reported sales include multiple transactions with disclosed share counts and gross proceeds (for example, 74,373 shares for $774,285.00 on 04/20/2026 and 37,446 shares for $377,327.00 on 04/21/2026), showing affiliate resale activity in the public market.

Insights

Securities Compliance Attorney

Form 144 records affiliate resale activity with specific share counts and proceeds.

The filing lists equity compensation entries (RSU/capital contribution) dated 04/30/2022 and 08/15/2023 and multiple resale transactions by Eugene Nonko between 03/17/2026 and 06/16/2026. Each resale row pairs a share count with a dollar amount.

Regulatory focus: these notices are procedural disclosures of intended/resale transactions under securities law; cash‑flow treatment and whether transactions were prearranged are not stated in the excerpt. Subsequent filings may show final settlement details.

Corporate Governance Analyst

Entries indicate routine affiliate disposals rather than corporate actions.

The record shows a series of open‑market resale rows with exact share counts and gross proceeds for each date. The presence of RSU/capital contribution lines identifies the source of some holdings as equity compensation.

Materiality: this type of filing is typically administrative; the excerpt does not disclose any change to outstanding share counts or company finance metrics.

Key Figures

Sale example 1: 74,373 shares Gross proceeds example 1: $774,285.00 Sale example 2: 37,446 shares +5 more

8 metrics

Sale example 1 74,373 shares sale on 04/20/2026

Gross proceeds example 1 $774,285.00 proceeds for 04/20/2026 sale

Sale example 2 37,446 shares sale on 04/21/2026

Gross proceeds example 2 $377,327.00 proceeds for 04/21/2026 sale

Sale on 04/29/2026 52,494 shares sale on 04/29/2026

Gross proceeds 04/29/2026 $525,317.00 proceeds for 04/29/2026 sale

Sale on 06/10/2026 23,202 shares sale on 06/10/2026

Gross proceeds 06/10/2026 $232,049.00 proceeds for 06/10/2026 sale

Key Terms

Form 144, RSU, Capital Contribution, Equity Compensation

4 terms

Form 144 regulatory

"144: Securities Sold During The Past 3 Months"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

RSU financial

"Capital Contribution / RSU - See Remarks"

Restricted stock units (RSUs) are a form of company shares given to employees as part of their compensation, usually with certain restrictions or conditions, such as remaining with the company for a set period. When these restrictions lift, employees receive actual shares that they can sell or hold. For investors, RSUs can impact a company's stock supply and reflect the company's commitment to attracting and retaining talent.

Capital Contribution financial

"Capital Contribution / RSU - See Remarks"

An owner or investor putting money or assets into a company to fund operations, growth, or shore up the balance sheet rather than lending it as a loan. Think of it like a homeowner investing cash to renovate a house: it strengthens the property’s value and changes how future gains are shared. For investors, capital contributions affect company stability, ownership stakes and potential returns.

Equity Compensation financial

"NA / Equity Compensation"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	7734	77388.00	54062155	06/17/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	04/30/2022	Capital Contribution / RSU - See Remarks	MediaAlpha, Inc.			6667	04/30/2022	NA / Equity Compensation
Common	08/15/2023	Capital Contribution / RSU - See Remarks	MediaAlpha, Inc.			1067	08/15/2023	NA / Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	03/17/2026	2303	23030.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/20/2026	74373	774285.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/21/2026	37446	377327.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/27/2026	55485	104016.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/28/2026	7153	71533.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/29/2026	52494	525317.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	06/10/2026	23202	232049.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	06/16/2026	15468	154698.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does MediaAlpha's (MAX) Form 144 disclose?

It discloses proposed and recent resale activity by an affiliate, listing RSU/capital contribution grant dates and multiple resale rows. The filing shows specific share counts and gross dollar amounts for transactions on dates from 03/17/2026 to 06/16/2026.

Who sold shares in the MAX filing and when?

The filing lists Eugene Nonko as the selling affiliate with transactions dated 03/17/2026 through 06/16/2026. Each row provides a share count and a corresponding dollar figure for that sale date.

Are the shares in the MAX Form 144 from compensation grants?

Yes; the excerpt shows equity compensation entries labeled Capital Contribution / RSU dated 04/30/2022 and 08/15/2023, indicating some shares originated from RSU/capital contribution awards.

Does the Form 144 state who received the sale proceeds for MAX?

The excerpt pairs share counts with gross amounts but does not state cash‑flow recipients explicitly. The filing lists resale rows by the affiliate; specific payee treatment is not disclosed in the provided excerpt.