MediaAlpha Form 144: Director sales disclosed

MediaAlpha, Inc. filed a Form 144 disclosing proposed and completed sales of Common stock by Eugene Nonko.

Rhea-AI Filing Summary

MediaAlpha, Inc. filed a Form 144 disclosing proposed and completed sales of Common stock by Eugene Nonko. The filing lists multiple dispositions in March–June 2026 and earlier equity contributions/RSUs dated 04/30/2022 and 08/15/2023.

Examples in the filing include sales of 74,373 shares for $774,285 on 04/20/2026 and 23,202 shares for $232,049 on 06/10/2026. Several other sale dates and amounts are listed in the filing.

Key Figures

Sale on 04/20/2026: 74,373 shares Sale on 06/10/2026: 23,202 shares Sale on 04/21/2026: 37,446 shares +3 more

6 metrics

Sale on 04/20/2026 74,373 shares sale listed at $774,285 gross proceeds

Sale on 06/10/2026 23,202 shares sale listed at $232,049 gross proceeds

Sale on 04/21/2026 37,446 shares sale listed at $377,327 gross proceeds

Equity contribution / RSU 04/30/2022 13,334 shares listed under Securities To Be Sold as Capital Contribution / RSU

Equity contribution / RSU 08/15/2023 2,134 shares listed under Securities To Be Sold as Capital Contribution / RSU

Sale on 04/29/2026 52,494 shares sale listed at $525,317 gross proceeds

Key Terms

Form 144, RSU, Common

3 terms

Form 144 regulatory

"filed a Form 144 disclosing proposed and completed sales"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

RSU financial

"Capital Contribution / RSU - See Remarks"

Restricted stock units (RSUs) are a form of company shares given to employees as part of their compensation, usually with certain restrictions or conditions, such as remaining with the company for a set period. When these restrictions lift, employees receive actual shares that they can sell or hold. For investors, RSUs can impact a company's stock supply and reflect the company's commitment to attracting and retaining talent.

Common financial

"Securities To Be Sold Common | 04/30/2022"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does MediaAlpha's (MAX) Form 144 disclose?

It discloses multiple proposed and completed sales of Common stock by Eugene Nonko. The filing lists transaction dates, share counts and gross proceeds for each disposition in March–June 2026.

How many shares did Eugene Nonko sell on 04/20/2026 for MediaAlpha (MAX)?

On 04/20/2026, the filing lists a sale of 74,373 shares for $774,285. This entry appears among several dispositions reported by the same filer in the excerpt.

Are any equity awards or RSUs mentioned in the Form 144 for MAX?

Yes. The excerpt lists earlier equity contributions/RSU entries dated 04/30/2022 (13,334) and 08/15/2023 (2,134), shown under Securities To Be Sold in the filing extract.

What time period do the reported sales cover in the excerpt?

The disclosed transactions in the excerpt span 03/16/2026 through 06/10/2026, with multiple sale dates and corresponding share counts and dollar amounts listed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 06/16/2026 - 04:03 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001830016
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	MediaAlpha, Inc.
SEC File Number	001-39671
Address of Issuer	700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CALIFORNIA 90017
Phone	619-393-9368
Name of Person for Whose Account the Securities are To Be Sold	Nonko Eugene
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	15468	154698.00	54062155	06/16/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	04/30/2022	Capital Contribution / RSU - See Remarks	MediaAlpha, Inc.			13334	04/30/2022	NA / Equity Compensation
Common	08/15/2023	Capital Contribution / RSU - See Remarks	MediaAlpha, Inc.			2134	08/15/2023	NA / Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	03/16/2026	2902	29030.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	03/17/2026	2303	23030.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/20/2026	74373	774285.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/21/2026	37446	377327.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/27/2026	55485	104016.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/28/2026	7153	71533.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/29/2026	52494	525317.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	06/10/2026	23202	232049.00

144: Remarks and Signature

Remarks	Shares covered by this filing are being sold by Eugene Nonko & O.N.E HOLDINGS LLC.
Date of Notice	06/16/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	03/03/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Eugene Nonko
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)