MediaAlpha insider files Form 144 to sell 39,000 shares

MediaAlpha filed a Form 144 reporting proposed sales of 39,000 shares of Common Stock.

Rhea-AI Filing Summary

MediaAlpha filed a Form 144 reporting proposed sales of 39,000 shares of Common Stock. The filing lists the securities as related to an Equity Compensation event with a Restricted Stock Lapse dated 08/15/2025. The cover shows 06/15/2026 and NYSE as the exchange. The filing also records three reported sales by Keith Cramer of 10,000, 10,000 and 13,000 shares on 03/16/2026, 04/15/2026, and 05/15/2026 respectively, with associated dollar proceeds listed.

Key Figures

Proposed shares to be sold: 39,000 shares Restricted Stock Lapse date: 08/15/2025 Cover/exchange date: 06/15/2026 +5 more

8 metrics

Proposed shares to be sold 39,000 shares listed on Form 144

Restricted Stock Lapse date 08/15/2025 reason/source listed as "Restricted Stock Lapse"

Cover/exchange date 06/15/2026 date shown on the Form 144 cover; exchange: NYSE

Sale on 03/16/2026 10,000 shares Keith Cramer reported sale amount

Sale on 04/15/2026 10,000 shares Keith Cramer reported sale amount

Sale on 05/15/2026 13,000 shares Keith Cramer reported sale amount

Proceeds reported (03/16/2026) $98,946.00 dollar proceeds shown for 10,000-share sale on 03/16/2026

Proceeds reported (05/15/2026) $104,686.00 dollar proceeds shown for 13,000-share sale on 05/15/2026

Key Terms

Form 144, Restricted Stock Lapse, Equity Compensation

3 terms

Form 144 regulatory

"Common | Charles Schwab & Co., Inc. ... 06/15/2026 | NYSE"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Restricted Stock Lapse financial

"Common | 08/15/2025 | Restricted Stock Lapse - See Remarks"

Equity Compensation financial

"08/15/2025 | Restricted Stock Lapse - See Remarks | MediaAlpha, Inc. ... Equity Compensation"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does MediaAlpha's (MAX) Form 144 report?

It reports a proposed sale of 39,000 shares of common stock. The filing ties the shares to equity compensation and a restricted stock lapse dated 08/15/2025, and lists three recent insider sales totaling 33,000 shares in 2026.

Who sold shares in the disclosure and how many were sold recently?

Keith Cramer is listed as the seller for recent transactions. The filing shows sales of 10,000 shares on 03/16/2026, 10,000 on 04/15/2026, and 13,000 on 05/15/2026, with dollar proceeds reported for each sale.

Are the shares tied to compensation or other restrictions in the MAX filing?

Yes — the filing identifies the securities as resulting from equity compensation. It expressly notes a Restricted Stock Lapse dated 08/15/2025, indicating lapse of restrictions on those awarded shares as the stated origin.

What exchange and key dates appear in the Form 144 for MAX?

The filing references the NYSE and a cover date of 06/15/2026. It also lists the restricted stock lapse date 08/15/2025 and the three insider sale dates in 03/16/2026, 04/15/2026, and 05/15/2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 06/15/2026 - 04:05 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001829989
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	MediaAlpha, Inc.
SEC File Number	001-39671
Address of Issuer	700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CALIFORNIA 90017
Phone	619-393-9368
Name of Person for Whose Account the Securities are To Be Sold	Cramer Keith
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	39000	369330.00	54062155	06/15/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/15/2025	Restricted Stock Lapse - See Remarks	MediaAlpha, Inc.			39000	08/15/2025	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Keith Cramer 700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	03/16/2026	10000	98946.00
Keith Cramer 700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	04/15/2026	10000	96806.00
Keith Cramer 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	05/15/2026	13000	104686.00

144: Remarks and Signature

Remarks	Shares on this filing were acquired and paid for between 08/15/2025 and 5/15/2026 and may be sold over various dates.
Date of Notice	06/15/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	09/05/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Keith Cramer
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)