Welcome to our dedicated page for MediaAlpha SEC filings (Ticker: MAX), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
MediaAlpha, Inc. filings document the operating results, governance structure and capital actions of a public insurance-technology marketplace company. Current reports furnish quarterly and annual financial releases, outlook materials, investor supplements and reconciliations for non-GAAP measures used in the company's disclosures.
The filing record also covers credit arrangements involving QuoteLab, LLC and QL Holdings LLC, share repurchase authorization, annual meeting voting results, Class A and Class B common stock voting matters, director elections and departures, executive compensation arrangements, by-law amendments, auditor ratification and proxy-statement governance disclosures.
MediaAlpha, Inc. insider plans new stock sale under Rule 144. A Form 144 notice reports an intended sale of 24,000 shares of MediaAlpha common stock through Charles Schwab & Co., Inc. on the NYSE, with an aggregate market value of $308,604.00. The shares relate to restricted stock that lapsed on 11/15/2025 and were acquired from MediaAlpha, Inc. as equity compensation. The notice states that 56,868,573 shares of the issuer’s common stock are outstanding. It also lists prior sales during the past three months, including several transactions of 8,000 shares each of MediaAlpha, Inc. stock with individual gross proceeds such as $98,516.00 on 11/17/2025.
MediaAlpha, Inc. reported that one of its directors sold Class A common stock in mid-December 2025 under a previously adopted Rule 10b5-1 trading plan to cover taxes from the vesting of restricted stock units. On December 15, 16 and 17, the reporting person sold 5,400 directly owned shares each day and 6,700 indirectly owned shares each day through O.N.E. Holdings, LLC, at weighted-average prices between about $12.60 and $13.05 per share across multiple trades. After these transactions, the reporting person beneficially owned 1,046,848 Class A shares directly and 1,603,020 Class A shares indirectly through O.N.E. Holdings, LLC.
MediaAlpha, Inc. reported that its Chief Revenue Officer sold 10,000 shares of Class A Common Stock on 12/15/2025 in an open-market transaction coded as a sale. The weighted-average sale price was $12.8304 per share, with individual trades executed between $12.74 and $12.975 per share.
The sales were made pursuant to a previously adopted Rule 10b5-1 trading plan to cover taxes resulting from the vesting of restricted stock units. After these transactions, the officer beneficially owns 187,169 shares of MediaAlpha Class A Common Stock, held directly.
MediaAlpha, Inc. reported insider stock sales by its chief executive officer, president and co-founder, who also serves as a director. The executive sold 8,000 shares of Class A common stock on each of 12/15/2025, 12/16/2025, and 12/17/2025, all coded as open-market sales. Reported weighted-average sale prices were $12.879, $12.6738, and $12.8247 per share, respectively. These transactions were made under a previously adopted Rule 10b5-1 trading plan to cover taxes arising from the vesting of restricted stock units. Following the last reported sale, the executive beneficially owned 2,879,330 shares of Class A common stock directly.
MediaAlpha, Inc. approved and implemented an amended and restated set of corporate by-laws on December 10, 2025. The changes revise how stockholder meetings are run, including what business can be conducted, how stockholders can propose matters, the voting standard to adjourn meetings to a majority of votes cast, and removal of the prior cap on how many proxies a stockholder may authorize.
The updates also adjust rules for electing and removing directors, including those nominated under the company’s Stockholders Agreement and their committee service, and clarify that directors may receive compensation beyond what is described in one section of the by-laws. The revisions further clarify the scope of indemnification for directors and officers as permitted by Delaware law, remove now-irrelevant Stockholders Agreement references, reflect recent Delaware law changes, and delete an article that had addressed payment of litigation costs in certain legal actions.
MediaAlpha, Inc. security holder Steven Yi has filed a Rule 144 notice to sell 24,000 shares of the company’s common stock. The shares have an aggregate market value of 309,096.00 and are planned to be sold through Charles Schwab & Co., Inc. on the NYSE, with an approximate sale date of 12/15/2025. MediaAlpha has 56,868,573 common shares outstanding.
The 24,000 shares were acquired on 11/15/2025 through a restricted stock lapse as equity compensation from MediaAlpha. The filing also lists a series of recent sales by Yi over the past three months, each for 8,000 MediaAlpha shares on multiple dates from 11/17/2025 to 12/10/2025, with individual gross proceeds such as 98,516.00 and 107,998.00.
MediaAlpha, Inc. (MAX) security holder Eugene Nonko has filed a notice to sell up to 36300 shares of common stock. The proposed sale is to be executed through Charles Schwab & Co., Inc. on the NYSE around 12/15/2025, with an aggregate market value of 465953.00 based on the figures given, while 56868573 shares are shown as outstanding.
The shares to be sold were acquired in two transactions: 16200 shares on 11/15/2025 through a restricted stock lapse as equity compensation, and 20100 shares on 07/30/2021 via a capital contribution from MediaAlpha, Inc. The holder also reports a series of recent sales, each for 12100 shares of MediaAlpha, Inc. between 11/17/2025 and 12/10/2025, with gross proceeds including 149152.00 on 11/17/2025 and 163304.00 on 12/10/2025.
MediaAlpha, Inc. has a shareholder who filed a notice of intent to sell 30000 shares of its common stock. The planned sale, through Charles Schwab & Co., Inc. on the NYSE, has an aggregate market value of $384,912.00 based on the figures provided and is targeted for approximately 12/15/2025.
The shares to be sold were acquired on 11/15/2025 when restrictions lapsed on equity compensation granted as restricted stock. The filing also notes that 56868573 shares of MediaAlpha common stock are outstanding, providing context for the size of the proposed sale.
MediaAlpha, Inc. insider trading report: the company’s General Counsel and Secretary, Jeffrey B. Coyne, reported selling 5,000 shares of Class A common stock of MediaAlpha, Inc. on 12/12/2025 under transaction code “S”. The sale was executed pursuant to a pre-arranged Rule 10b5-1 trading plan designed to cover taxes from the vesting of restricted stock units (RSUs), meaning the trades followed a preset plan rather than day-to-day trading decisions.
The shares were sold at a weighted-average price of $13.1579 per share, based on multiple transactions within a price range of $12.99 to $13.23. After this transaction, Coyne beneficially owned 441,783 shares of MediaAlpha Class A common stock directly.
MediaAlpha, Inc. Chief Technology Officer, listed as an officer of the company, reported open‑market sales of Class A common stock. On 12/10/2025, the reporting person sold 12,000 shares at a weighted-average price of $13.4892 per share. On 12/12/2025, an additional 3,000 shares were sold at a weighted-average price of $13.1575 per share. After these transactions, the reporting person beneficially owned 402,662 shares and then 399,662 shares of Class A common stock. The sales were made under a pre-arranged Rule 10b5‑1 trading plan designed to cover taxes arising from the vesting of restricted stock units (RSUs).