Welcome to our dedicated page for MediaAlpha SEC filings (Ticker: MAX), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
MediaAlpha, Inc. filings document the operating results, governance structure and capital actions of a public insurance-technology marketplace company. Current reports furnish quarterly and annual financial releases, outlook materials, investor supplements and reconciliations for non-GAAP measures used in the company's disclosures.
The filing record also covers credit arrangements involving QuoteLab, LLC and QL Holdings LLC, share repurchase authorization, annual meeting voting results, Class A and Class B common stock voting matters, director elections and departures, executive compensation arrangements, by-law amendments, auditor ratification and proxy-statement governance disclosures.
MediaAlpha, Inc. insider plans additional stock sales under Rule 144. A Form 144 notice reports an intended sale of up to 36,300 shares of MediaAlpha common stock through Charles Schwab & Co., Inc. on the NYSE around 01/05/2026, with an indicated aggregate market value of $434,996. MediaAlpha had 56,868,573 shares outstanding at the time listed.
The shares to be sold were acquired from the company via a restricted stock lapse of 16,200 shares on 05/15/2025 as equity compensation and a 20,100-share capital contribution on 07/30/2021. The filing also lists recent open-market activity: during November and December 2025, Eugene Nonko reported multiple sales of 12,100 MediaAlpha shares per day, each with disclosed gross proceeds.
MediaAlpha, Inc. disclosed that its Chief Technology Officer sold 3,000 shares of Class A common stock on 01/02/2026 at a price of $12.95 per share. After this transaction, the officer beneficially owns 396,662 shares, held directly. The filing notes that the sale was carried out under a pre-established Rule 10b5-1 trading plan, which is designed to meet regulatory safe-harbor conditions for preset trading programs. According to the disclosure, the trading plan was adopted by the reporting person to cover taxes arising from the vesting of restricted stock units (RSUs), indicating the sale was linked to tax obligations rather than a discretionary reduction in ownership.
MediaAlpha, Inc. insider plans sale of MAX shares under Rule 144. A filing reports a proposed sale of 3,000 shares of common stock through broker Charles Schwab & Co., Inc. on or about 01/02/2026 on the NYSE, with an aggregate market value of $38,850.00. The filing notes that 56,868,573 shares of MediaAlpha common stock are outstanding.
The shares to be sold were acquired as equity compensation through restricted stock lapses on 08/15/2022 (124 shares) and 10/30/2022 (2,876 shares). The person filing also reports prior sales during the past three months totaling 15,000 shares of MediaAlpha common stock, with gross proceeds of $161,870.00 on 12/10/2025 and $39,473.00 on 12/12/2025.
MediaAlpha, Inc. (MAX) disclosed that a director filed a Form 4 reporting planned sales of Class A common stock on three consecutive days at year-end 2025. On 12/29/2025, the director sold 5,400 shares directly and 6,700 shares indirectly through O.N.E. Holdings, LLC, followed by the same pattern on 12/30/2025 and 12/31/2025, for a total of 16,200 directly held shares and 20,100 indirectly held shares sold.
The reported sale prices are weighted-average prices ranging from about $12.64 to $12.93 per share across multiple trades each day. After these transactions, the director beneficially owns 1,014,448 shares directly and 1,562,820 shares indirectly through O.N.E. Holdings, LLC. The filing notes that the sales were made under a previously adopted Rule 10b5-1 trading plan to cover taxes from vesting of restricted stock units.
MediaAlpha, Inc. insider activity shows its Chief Executive Officer, President, Co‑Founder and Director sold Class A common stock in three transactions. On 12/29/2025, the reporting person sold 8,000 shares at a weighted-average price of $12.6466. On 12/30/2025, another 8,000 shares were sold at a weighted-average price of $12.7935, and on 12/31/2025 a further 8,000 shares were sold at a weighted-average price of $12.938. These sales were effected under a previously adopted Rule 10b5-1 trading plan to cover taxes from the vesting of RSUs. After these transactions, the reporting person beneficially owns 2,831,330 shares of Class A common stock directly.
MediaAlpha, Inc. director Jeffrey B. Coyne reported planned sales of Class A common stock under a pre-arranged Rule 10b5-1 trading plan. On 12/22/2025, he sold 5,400 shares directly at a weighted-average price of $12.9123 per share and 6,700 shares indirectly through O.N.E. Holdings, LLC at a weighted-average price of $12.9096 per share. On 12/23/2025 and 12/24/2025, he sold the same amounts on each day, at weighted-average prices between about $12.62 and $12.79 per share, as disclosed.
After these transactions, Coyne beneficially owned 1,041,448 shares directly and 1,582,920 shares indirectly through O.N.E. Holdings, LLC. The filing explains that the trading plan was adopted to cover taxes arising from the vesting of restricted stock units (RSUs), indicating these sales are tied to equity compensation rather than a new change in company fundamentals.
MediaAlpha, Inc. disclosed that a senior insider reported planned sales of Class A common stock executed under a Rule 10b5-1 trading plan. On 12/22/2025, 12/23/2025, and 12/24/2025, the reporting person sold 8,000 shares on each date, for a total of 24,000 shares of Class A common stock.
The shares were sold at weighted-average prices of $12.8585, $12.6811, and $12.669 per share across multiple trades on each day. The filing states these sales were made to cover taxes resulting from the vesting of restricted stock units (RSUs). After these transactions, the reporting person beneficially owns 2,855,330 shares of Class A common stock.
MediaAlpha, Inc. insider Steven Yi has filed a notice of intent to sell company stock under Rule 144. The filing covers the planned sale of 24,000 shares of MediaAlpha common stock through Charles Schwab & Co., Inc., with an aggregate market value of $303,518.40 and an approximate sale date of 12/29/2025 on the NYSE, where 56,868,573 shares are outstanding.
The shares to be sold were acquired via restricted stock lapses from MediaAlpha, Inc., including 13,595 shares on 11/15/2025 and 10,405 shares on 05/15/2025 as equity compensation. The notice also lists multiple prior sales in the past three months by Steven Yi, each for 8,000 MediaAlpha shares, with examples of gross proceeds of $98,516.00 on 11/17/2025 and $107,998.00 on 12/10/2025.
MediaAlpha, Inc. (MAX) received a Rule 144 notice for a planned sale of 36,300 shares of its common stock through Charles Schwab & Co., Inc., with an aggregate market value of $458,832.00. The shares are to be sold on or about 12/29/2025 on the NYSE, and the filing notes that 56,868,573 shares of MediaAlpha common stock are outstanding.
The seller acquired 16,200 shares on 05/15/2025 through a restricted stock lapse as equity compensation and 20,100 shares on 07/30/2021 via a capital contribution from MediaAlpha, Inc. The notice also discloses that the same seller, Eugene Nonko, sold multiple blocks of 12,100 shares of MediaAlpha stock on various dates from 11/17/2025 through 12/24/2025, with each sale’s gross proceeds listed.
MediaAlpha, Inc. insider Eugene Nonko has filed a notice of proposed sale of 36,300 shares of common stock under Rule 144. The shares are to be sold through Charles Schwab & Co., Inc., with an aggregate market value of $468,663.00, based on the filing, and an approximate sale date of 12/22/2025 on the NYSE. The filing notes that 56,868,573 shares of the issuer’s common stock were outstanding.
The securities to be sold come from restricted stock lapses and a prior capital contribution to MediaAlpha, Inc. The notice also lists multiple sales in the past three months, including repeated 12,100‑share transactions in November 2025 and December 2025 by Eugene Nonko, each with disclosed gross proceeds.