Welcome to our dedicated page for MediaAlpha SEC filings (Ticker: MAX), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
MediaAlpha, Inc. filings document the operating results, governance structure and capital actions of a public insurance-technology marketplace company. Current reports furnish quarterly and annual financial releases, outlook materials, investor supplements and reconciliations for non-GAAP measures used in the company's disclosures.
The filing record also covers credit arrangements involving QuoteLab, LLC and QL Holdings LLC, share repurchase authorization, annual meeting voting results, Class A and Class B common stock voting matters, director elections and departures, executive compensation arrangements, by-law amendments, auditor ratification and proxy-statement governance disclosures.
MediaAlpha director Eugene Nonko reported a mix of equity awards and small share sales in Class A Common Stock. On March 15, 2026, he received 174,450 restricted stock units (RSUs) under the company’s Omnibus Incentive Plan, each RSU representing one share upon vesting.
According to the vesting terms, one sixteenth of these RSUs will vest on May 15, 2026, with the remainder vesting quarterly over the following four years, subject to continued employment. On March 16–17, 2026, he sold a total of 5,205 shares (direct and through O.N.E. Holdings, LLC) at around $10 per share under a pre-arranged Rule 10b5‑1 trading plan primarily to cover taxes from RSU vesting, and continued to hold over 1,055,000 shares directly and about 1,378,000 shares indirectly afterward.
MediaAlpha, Inc. filed a Form 144 reporting an intended sale of 33,000 shares of Common Stock related to a restricted stock lapse dated 11/15/2025.
The filing also discloses recent open-market sales by Keith Cramer: 10,000 shares on 01/15/2026 for $113,736.00 and 10,000 shares on 02/17/2026 for $71,599.00.
MediaAlpha, Inc. director and officer Yi Steven reported open-market sales of 13,650 shares of Class A Common Stock. The sales occurred on March 9, 10 and 11, 2026 at weighted-average prices between $9.61 and $10.00 per share.
These transactions were executed under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes arising from the vesting of restricted stock units (RSUs). After the sales, Yi Steven continues to hold 2,619,974 shares of MediaAlpha Class A Common Stock directly.
MediaAlpha, Inc. director Eugene Nonko reported open-market sales of 4,107 shares of Class A Common Stock at $10.00 per share on March 9, 2026. The transactions included 1,992 shares sold from his direct holdings and 2,115 shares sold indirectly through O.N.E. Holdings, LLC.
These sales were made under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units. After the trades, Nonko continues to hold 884,950 shares directly and 1,379,805 shares indirectly through O.N.E. Holdings, LLC.
Eugene Nonko reported multiple sales of MediaAlpha, Inc. common stock. The filing lists transactions dated from 12/09/2025 through 03/04/2026, including repeated line-item sales of 12,100 shares on many dates and larger reported sales of 25,097 shares and 108,003 shares.
Steven Yi filed a Rule 144 notice to sell 48,000 common shares of MediaAlpha, Inc. tied to a Restricted Stock Lapse dated 03/15/2025. The excerpt lists multiple reported sales by Mr. Yi between 12/09/2025 and 03/04/2026, with individual sale quantities shown per date.
MediaAlpha, Inc. Chief Technology Officer Kuanling Amy Yeh sold 3,000 shares of Class A common stock on March 6, 2026, in an open-market transaction at $10.34 per share. The sale was executed under a pre-established Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs. After this sale, Yeh directly holds 393,979 shares of MediaAlpha Class A common stock.
MediaAlpha insider reported proposed and recent sales of common stock. The filing lists a 9000-share equity compensation item tied to a Restricted Stock Lapse dated 01/30/2023. The filing also records sales by Kuanling Amy Yeh on 12/10/2025 (12,000 shares, $161,870), 12/12/2025 (3,000 shares, $39,473), 01/02/2026 (3,000 shares, $38,850), 01/16/2026 (3,000 shares, $34,440), and 02/13/2026 (12,000 shares, $87,689).
MediaAlpha, Inc. director Eugene Nonko reported open-market sales of 132,203 shares of Class A Common Stock. The trades occurred on March 2–4, 2026 at weighted-average prices near $10 per share, within disclosed ranges between $10.00 and $10.25.
The footnotes state these sales were made under a pre-established Rule 10b5-1 trading plan primarily to cover taxes from the vesting of restricted stock units. After these transactions, Nonko holds 886,942 shares directly and 1,381,920 shares indirectly through O.N.E. Holdings, LLC.
MediaAlpha, Inc. director and officer Steven Yi reported selling a total of 55,252 shares of Class A Common Stock in open-market transactions on March 2–4, 2026, at prices around $10 per share. The sales were made under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vested RSUs. After these trades, Yi still directly owns 2,633,624 shares.