MediaAlpha, Inc. filings document the operating results, governance structure and capital actions of a public insurance-technology marketplace company. Current reports furnish quarterly and annual financial releases, outlook materials, investor supplements and reconciliations for non-GAAP measures used in the company's disclosures.
The filing record also covers credit arrangements involving QuoteLab, LLC and QL Holdings LLC, share repurchase authorization, annual meeting voting results, Class A and Class B common stock voting matters, director elections and departures, executive compensation arrangements, by-law amendments, auditor ratification and proxy-statement governance disclosures.
MediaAlpha, Inc. insider plans additional stock sale under Rule 144. A person named Steven Yi filed to sell 24,000 shares of MediaAlpha common stock through Charles Schwab & Co., Inc. on the NYSE, with an approximate sale date of 01/12/2026 and an aggregate market value of $276,235.00. The filing states these 24,000 shares were acquired on 05/15/2025 through a restricted stock lapse from MediaAlpha, Inc. as equity compensation, with payment also dated 05/15/2025.
The notice also lists a series of prior sales of MediaAlpha securities during the past three months. These include multiple 8,000-share transactions by Steven Yi between 11/17/2025 and 01/07/2026, each with reported gross proceeds, such as $98,516.00 on 11/17/2025 and $107,998.00 on 12/10/2025. The form includes a representation that the seller does not know of undisclosed material adverse information about MediaAlpha’s current or prospective operations.
MediaAlpha, Inc. security holder Eugene Nonko has filed a Rule 144 notice to sell up to 36,300 common shares, with an aggregate market value of $418,138, through Charles Schwab on or about January 12, 2026 on the NYSE.
The issuer reports 56,868,573 shares outstanding, which is a baseline figure for the company’s equity. The shares to be sold were originally acquired from MediaAlpha through a restricted stock lapse and capital contribution transactions dated between July 30, 2021 and May 15, 2025.
Nonko has also reported a series of 12,100‑share sales of MediaAlpha securities in the prior three months, with individual gross proceeds disclosed for each trade between November 17, 2025 and January 7, 2026.
MediaAlpha, Inc. director and chief executive officer Steven Yi reported three small open-market sales of Class A Common Stock in early January 2026. He sold 8,000 shares on each of 01/05/2026, 01/06/2026, and 01/07/2026 at weighted-average prices of $11.9787, $11.8712, and $11.6599 per share, respectively.
The filing states these sales were made under a pre-established Rule 10b5-1 trading plan to cover taxes from vesting restricted stock units (RSUs). After these transactions, Yi beneficially owned 2,807,330 shares of MediaAlpha Class A common stock directly.
MediaAlpha, Inc. director Eugene Nonko reported a series of planned sales of Class A common stock over three days in early January 2026. According to the filing, the transactions were made under a previously adopted Rule 10b5-1 trading plan to cover taxes resulting from the vesting of RSUs.
Nonko sold 5,400 shares directly on each of January 5, 6 and 7, 2026 at weighted-average prices of $11.9879, $11.8677 and $11.6661 per share, respectively, leaving 998,248 shares held directly after the last sale. In parallel, an affiliated entity, O.N.E. Holdings, LLC, sold 6,700 shares on each of those dates at weighted-average prices of $11.9797, $11.8745 and $11.6582 per share, with 1,542,720 shares reported as indirectly owned by Nonko through that LLC following the final transaction.
MediaAlpha, Inc. (MAX) received a Rule 144 notice for a planned stock sale. The filing states that 24,000 shares of common stock are to be sold through Charles Schwab & Co., Inc., with an aggregate market value of 287,489.00. The shares are expected to be sold on or about 01/05/2026 on the NYSE, and the number of shares outstanding is listed as 56,868,573.
The 24,000 shares were acquired on 05/15/2025 through a “Restricted Stock Lapse” from MediaAlpha, Inc. as equity compensation, with payment also dated 05/15/2025. The notice also lists recent activity: during the prior three months, Steven Yi reported a series of sales of 8,000 shares each on multiple dates between 11/17/2025 and 12/31/2025, with individual gross proceeds such as 98,516.00 on 11/17/2025 and 103,504.00 on 12/31/2025. The signer represents that they are not aware of undisclosed material adverse information about the company.
MediaAlpha, Inc. insider plans additional stock sales under Rule 144. A Form 144 notice reports an intended sale of up to 36,300 shares of MediaAlpha common stock through Charles Schwab & Co., Inc. on the NYSE around 01/05/2026, with an indicated aggregate market value of $434,996. MediaAlpha had 56,868,573 shares outstanding at the time listed.
The shares to be sold were acquired from the company via a restricted stock lapse of 16,200 shares on 05/15/2025 as equity compensation and a 20,100-share capital contribution on 07/30/2021. The filing also lists recent open-market activity: during November and December 2025, Eugene Nonko reported multiple sales of 12,100 MediaAlpha shares per day, each with disclosed gross proceeds.
MediaAlpha, Inc. disclosed that its Chief Technology Officer sold 3,000 shares of Class A common stock on 01/02/2026 at a price of $12.95 per share. After this transaction, the officer beneficially owns 396,662 shares, held directly. The filing notes that the sale was carried out under a pre-established Rule 10b5-1 trading plan, which is designed to meet regulatory safe-harbor conditions for preset trading programs. According to the disclosure, the trading plan was adopted by the reporting person to cover taxes arising from the vesting of restricted stock units (RSUs), indicating the sale was linked to tax obligations rather than a discretionary reduction in ownership.
MediaAlpha, Inc. insider plans sale of MAX shares under Rule 144. A filing reports a proposed sale of 3,000 shares of common stock through broker Charles Schwab & Co., Inc. on or about 01/02/2026 on the NYSE, with an aggregate market value of $38,850.00. The filing notes that 56,868,573 shares of MediaAlpha common stock are outstanding.
The shares to be sold were acquired as equity compensation through restricted stock lapses on 08/15/2022 (124 shares) and 10/30/2022 (2,876 shares). The person filing also reports prior sales during the past three months totaling 15,000 shares of MediaAlpha common stock, with gross proceeds of $161,870.00 on 12/10/2025 and $39,473.00 on 12/12/2025.
MediaAlpha, Inc. (MAX) disclosed that a director filed a Form 4 reporting planned sales of Class A common stock on three consecutive days at year-end 2025. On 12/29/2025, the director sold 5,400 shares directly and 6,700 shares indirectly through O.N.E. Holdings, LLC, followed by the same pattern on 12/30/2025 and 12/31/2025, for a total of 16,200 directly held shares and 20,100 indirectly held shares sold.
The reported sale prices are weighted-average prices ranging from about $12.64 to $12.93 per share across multiple trades each day. After these transactions, the director beneficially owns 1,014,448 shares directly and 1,562,820 shares indirectly through O.N.E. Holdings, LLC. The filing notes that the sales were made under a previously adopted Rule 10b5-1 trading plan to cover taxes from vesting of restricted stock units.
MediaAlpha, Inc. insider activity shows its Chief Executive Officer, President, Co‑Founder and Director sold Class A common stock in three transactions. On 12/29/2025, the reporting person sold 8,000 shares at a weighted-average price of $12.6466. On 12/30/2025, another 8,000 shares were sold at a weighted-average price of $12.7935, and on 12/31/2025 a further 8,000 shares were sold at a weighted-average price of $12.938. These sales were effected under a previously adopted Rule 10b5-1 trading plan to cover taxes from the vesting of RSUs. After these transactions, the reporting person beneficially owns 2,831,330 shares of Class A common stock directly.