MAX Insider Filing: Jeffrey Coyne RSUs Vest; Withholding Sales Executed
Rhea-AI Filing Summary
MediaAlpha, Inc. insider Jeffrey B. Coyne reported multiple routine equity transactions tied to restricted stock unit (RSU) vesting on August 15, 2025. The filing shows 510 and 6,544 RSUs converted into Class A common stock (issued at $0 as vested compensation), increasing his beneficial ownership to 466,803 shares at one point. Several share dispositions reflect automatic withholding to satisfy tax obligations, with withholding sales executed at $10.14 per share. All holdings are reported as direct ownership.
Positive
- RSU vesting enacted converting 510 and 6,544 units into common shares, reflecting earned compensation
- Disclosures include grant origins and vesting schedules, improving transparency about compensation mechanics
Negative
- Shares were sold to cover tax withholding at $10.14, reducing reported share count
- No purchases or increased insider accumulation noted that might signal added insider confidence
Insights
TL;DR: Routine RSU vesting with standard tax-withholding sales; no new purchases or strategic trades reported.
The Form 4 documents standard compensation-related activity. RSUs granted in 2021 and 2022 vested on scheduled dates and converted to Class A shares, while the issuer withheld shares and sold them at $10.14 to cover tax obligations. The net effect is a modest change in reported direct holdings rather than an active buy/sell decision by the insider. This type of filing typically has limited market impact.
TL;DR: Transactions reflect routine executive compensation mechanics and appropriate tax withholding; filings are complete and timely.
The explanations disclose the RSU grant origins and vesting schedules and identify withholding as the reason for disposals. The reporting person signs the Form 4 and indicates direct ownership. From a governance perspective, these disclosures meet Section 16 reporting expectations and show no unusual timing or undisclosed derivative usage beyond standard RSUs.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Restricted Stock Units | 510 | $0.00 | -- |
| Exercise | Restricted Stock Units | 6,544 | $0.00 | -- |
| Exercise | Class A Common Stock | 510 | $0.00 | -- |
| Tax Withholding | Class A Common Stock | 205 | $10.14 | $2K |
| Exercise | Class A Common Stock | 6,544 | $0.00 | -- |
| Tax Withholding | Class A Common Stock | 2,613 | $10.14 | $26K |
| Tax Withholding | Class A Common Stock | 2,921 | $10.14 | $30K |
| Tax Withholding | Class A Common Stock | 2,543 | $10.14 | $26K |
| Tax Withholding | Class A Common Stock | 5,224 | $10.14 | $53K |
Footnotes (1)
- One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs. Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock. Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021. One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date. Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022. One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.
