MAX insider vesting and planned sale: 15,316 RSUs issued, 6,000 shares sold
Rhea-AI Filing Summary
MediaAlpha (MAX) Form 4 — Reporting person: Yeh Kuanling Amy, Chief Technology Officer. On 08/15/2025 Ms. Yeh had multiple restricted stock units (RSUs) vest and received issued shares: 5,210, 5,303 and 4,803 Class A common shares upon vesting of RSUs granted in 2022, 2023 and 2024. Those issuances increased her reported beneficial ownership to 405,347 shares before a sale. On the same date she sold 6,000 shares at a weighted-average price of $10.1953 per share under a previously adopted Rule 10b5-1 trading plan, leaving 399,347 shares beneficially owned. The filing includes derivative detail showing the underlying RSU balances and states vesting schedules tied to continued employment.
Positive
- RSUs vested across multiple grant years, demonstrating scheduled equity compensation delivery
- Sale executed under a Rule 10b5-1 plan, increasing procedural transparency and reducing timing ambiguity
- Filing discloses exact share counts and weighted-average sale price, supporting clear disclosure
Negative
- Reported sale reduced direct beneficial ownership by 6,000 shares to 399,347 shares
- Sale realized at a modest weighted-average price of $10.1953, which may represent partial monetization of recently vested equity
Insights
TL;DR: Insider received vested equity and executed a planned sale under a 10b5-1 plan; disclosure is routine and transparent.
The filing shows customary equity compensation vesting and a contemporaneous sale executed pursuant to a Rule 10b5-1 plan, which generally mitigates timing concerns about insider sales. The report discloses exact share counts, grant vintages (2022, 2023, 2024) and the weighted-average sale price range supporting transparency. No indirect ownership or atypical transfer mechanisms are disclosed.
TL;DR: RSU vesting across three grant years increases equity alignment; a small portion was sold under an automated plan.
The filing documents vesting of RSUs from three consecutive grant years with standard quarterly vesting after an initial one-sixteenth vest. The aggregate vested shares issued (15,316) reflect routine compensation realization. The sale of 6,000 shares at a weighted-average price of $10.1953 partially monetized the vesting event, consistent with typical post-vesting liquidity choices under preset plans.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Restricted Stock Units | 5,210 | $0.00 | -- |
| Exercise | Restricted Stock Units | 5,303 | $0.00 | -- |
| Exercise | Restricted Stock Units | 4,803 | $0.00 | -- |
| Exercise | Class A Common Stock | 5,210 | $0.00 | -- |
| Exercise | Class A Common Stock | 5,303 | $0.00 | -- |
| Exercise | Class A Common Stock | 4,803 | $0.00 | -- |
| Sale | Class A Common Stock | 6,000 | $10.1953 | $61K |
Footnotes (1)
- One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.02 to $10.27 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 25, 2022. One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023. One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024. One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.
