[SCHEDULE 13G/A] MediaAlpha, Inc. SEC Filing

Rhea-AI Filing Summary

MediaAlpha (MAX): Ownership update — Insignia Capital–affiliated entities filed Amendment No. 3 to Schedule 13G reporting they no longer beneficially own the company’s Class A common stock. As of September 30, 2025, their reported holdings were 0 shares, representing 0.0% of the class. The filing is characterized as an exit filing for the reporting persons.

The amendment lists multiple Insignia entities as joint filers and confirms no sole or shared voting or dispositive power remains. The statement is signed by Tony Broglio on November 12, 2025.

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

(Amendment No. 3)

MediaAlpha, Inc.

(Name of Issuer)

Class A Common Stock, par value $0.01 per share

(Title of Class of Securities)

58450V104

(CUSIP Number)

09/30/2025

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

SCHEDULE 13G

CUSIP No. 58450V104

1

Names of Reporting Persons

Insignia Capital Partners GP, L.L.C.

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

DELAWARE

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 0.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 0.00
8	Shared Dispositive Power 0.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

0.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

0.0 %

12

Type of Reporting Person (See Instructions)

OO

SCHEDULE 13G

CUSIP No. 58450V104

1

Names of Reporting Persons

Insignia Capital Partners, L.P.

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

DELAWARE

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 0.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 0.00
8	Shared Dispositive Power 0.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

0.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

0.0 %

12

Type of Reporting Person (See Instructions)

PN

SCHEDULE 13G

CUSIP No. 58450V104

1

Names of Reporting Persons

Insignia Capital Partners (AIV), L.P.

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

DELAWARE

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 0.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 0.00
8	Shared Dispositive Power 0.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

0.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

0.0 %

12

Type of Reporting Person (See Instructions)

PN

SCHEDULE 13G

CUSIP No. 58450V104

1

Names of Reporting Persons

Insignia Capital Partners (Parallel A), L.P.

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

DELAWARE

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 0.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 0.00
8	Shared Dispositive Power 0.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

0.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

0.0 %

12

Type of Reporting Person (See Instructions)

PN

SCHEDULE 13G

CUSIP No. 58450V104

1

Names of Reporting Persons

Insignia QL Holdings, LLC

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

DELAWARE

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 0.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 0.00
8	Shared Dispositive Power 0.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

0.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

0.0 %

12

Type of Reporting Person (See Instructions)

OO

SCHEDULE 13G

CUSIP No. 58450V104

1

Names of Reporting Persons

Insignia A QL Holdings, LLC

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

DELAWARE

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 0.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 0.00
8	Shared Dispositive Power 0.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

0.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

0.0 %

12

Type of Reporting Person (See Instructions)

OO

SCHEDULE 13G

Item 1.
(a)	Name of issuer: MediaAlpha, Inc.
(b)	Address of issuer's principal executive offices: 700 South Flower Street, Suite 640, Los Angeles, CA 90017
Item 2.
(a)	Name of person filing: This Schedule 13G is being jointly filed by each of the following persons pursuant to Rule 13d-1(k) promulgated by the Commission pursuant to Section 13 of the Act: (i) Insignia Capital Partners GP, LLC ("Insignia GP"); (ii) Insignia Capital Partners LP ("Insignia Capital"); (iii) Insignia QL Holdings, LLC ("Insignia QL"); (iv) Insignia A QL Holdings, LLC ("Insignia A"); (v) Insignia Capital Partners (AIV), L.P. ("Insignia AIV"); and (vi) Insignia Capital Partners (Parallel A), L.P. ("Parallel A" and together with Insignia GP, Insignia Capital, Insignia QL, Insignia A and Insignia AIV, the "Reporting Persons").
(b)	Address or principal business office or, if none, residence: The principal business address of each of the Reporting Persons is: 1333 North California Boulevard, Suite 520 Walnut Creek, CA 94596
(c)	Citizenship: See responses to Item 4 on each cover page.
(d)	Title of class of securities: Class A Common Stock, par value $0.01 per share
(e)	CUSIP No.: 58450V104
Item 3.	If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)	Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)	Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)	Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)	Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)	An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)	An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)	A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)	A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)	A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)	A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J), please specify the type of institution:
(k)	Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.	Ownership
(a)	Amount beneficially owned: As of September 30, 2025, the Reporting Persons no longer beneficially own any shares of common stock of the Issuer. This filing represents an exit filing for the Reporting Persons. See responses to Item 9 on each cover page.
(b)	Percent of class: See responses to Item 11 on each cover page.
(c)	Number of shares as to which the person has:
	(i) Sole power to vote or to direct the vote: See responses to Item 5 on each cover page.
	(ii) Shared power to vote or to direct the vote: See responses to Item 6 on each cover page.
	(iii) Sole power to dispose or to direct the disposition of: See responses to Item 7 on each cover page.
	(iv) Shared power to dispose or to direct the disposition of: See responses to Item 8 on each cover page. Parallel A and Insignia AIV are members of Insignia A having the power to appoint the majority of the board of managers of Insignia A. Insignia Capital (and together with Parallel A and Insignia AIV, the "Insignia Fund") is the managing member of Insignia QL. Insignia GP is the general partner of the Insignia Fund. Voting and investment control over the securities held directly by Insignia A and Insignia QL is exercised by majority vote of the three-member Investment Committee of Insignia GP (the "Committee"), comprised of David Lowe, Anthony Broglio and Melvyn Deane. Consequently, the Insignia GP and each of Messrs. Lowe, Broglio and Deane may be deemed to beneficially own the securities held directly by Insignia A and Insignia QL, Insignia Capital may be deemed to beneficially own the securities held directly by Insignia QL, and Insignia AIV and Parallel A may each be deemed to beneficially own the securities held directly by Insignia A. Messrs. Lowe, Broglio and Deane disclaim beneficial ownership of the securities held directly by Insignia A and Insignia QL. This Statement shall not be construed as an admission that any member of the Committee or any Reporting Person is, for purposes of Section 13(d) or 13(g), a beneficial owner of the reported securities.
Item 5.	Ownership of 5 Percent or Less of a Class.
	Ownership of 5 percent or less of a class
Item 6.	Ownership of more than 5 Percent on Behalf of Another Person.
	Not Applicable
Item 7.	Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
	Not Applicable
Item 8.	Identification and Classification of Members of the Group.
	Not Applicable
Item 9.	Notice of Dissolution of Group.
	Not Applicable

Item 10.	Certifications:
	Not Applicable

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Insignia Capital Partners GP, L.L.C.

Signature:	/s/ Tony Broglio
Name/Title:	Tony Broglio/Managing Member
Date:	11/12/2025

Insignia Capital Partners, L.P.

Signature:	/s/ Tony Broglio
Name/Title:	Tony Broglio/Managing Member
Date:	11/12/2025

Insignia Capital Partners (AIV), L.P.

Signature:	/s/ Tony Broglio
Name/Title:	Tony Broglio/Managing Member
Date:	11/12/2025

Insignia Capital Partners (Parallel A), L.P.

Signature:	/s/ Tony Broglio
Name/Title:	Tony Broglio/Managing Member
Date:	11/12/2025

Insignia QL Holdings, LLC

Signature:	/s/ Tony Broglio
Name/Title:	Tony Broglio/President and Secretary
Date:	11/12/2025

Insignia A QL Holdings, LLC

Signature:	/s/ Tony Broglio
Name/Title:	Tony Broglio/President and Secretary
Date:	11/12/2025

Comments accompanying signature: Exhibit A Agreement Regarding the Joint Filing of Schedule 13G, dated as of February 12, 2021, incorporated herein by reference to Exhibit A of the statement on Schedule 13G filed by the Reporting Persons on February 12, 2021.

FAQ

What did Insignia disclose about its MediaAlpha (MAX) stake?

They reported an exit, stating they no longer beneficially own any Class A common stock of MediaAlpha.

What is the reported ownership percentage and date for MAX?

As of September 30, 2025, Insignia reported 0 shares, or 0.0% of the class.

Which SEC form was filed for MediaAlpha (MAX)?

An amended Schedule 13G/A (Amendment No. 3) was filed.

Which securities class does this filing cover for MAX?

It covers Class A Common Stock, par value $0.01 per share.

Who are the reporting persons named in the 13G/A?

Insignia Capital Partners GP, LLC; Insignia Capital Partners LP; Insignia QL Holdings, LLC; Insignia A QL Holdings, LLC; Insignia Capital Partners (AIV), L.P.; and Insignia Capital Partners (Parallel A), L.P.

Is this filing described as an exit filing?

Yes. It states, “This filing represents an exit filing for the Reporting Persons.”

Who signed the filing and when?

It was signed by Tony Broglio on November 12, 2025.