Welcome to our dedicated page for Mediaalpha SEC filings (Ticker: MAX), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
This page provides access to MediaAlpha, Inc.’s (NYSE: MAX) U.S. Securities and Exchange Commission (SEC) filings, along with AI‑supported tools that help explain the contents of each document. MediaAlpha files Form 10‑K annual reports, Form 10‑Q quarterly reports, and Form 8‑K current reports, which together offer a detailed view of the company’s financial condition, operating performance, governance, and material events.
In its periodic reports, MediaAlpha presents consolidated financial statements, including balance sheets, statements of operations, and cash flow statements, as well as discussions of non‑GAAP measures such as Adjusted EBITDA, Contribution, and Contribution Margin. The filings also describe key operating metrics like Transaction Value, which management and the board of directors use to evaluate operating performance and efficiency. Our AI tools can highlight how these measures relate to MAX’s reported revenue, costs, and profitability across insurance verticals.
MediaAlpha’s Form 8‑K filings document significant developments, including earnings releases and shareholder letters, amendments to its credit agreement, share repurchase agreements, Board and executive changes, and amendments to its by‑laws. For example, recent 8‑Ks describe a Third Amendment to the company’s senior secured credit facilities through its subsidiaries, a private stock repurchase from entities affiliated with Insignia Capital Group, the authorization of a $50 million share repurchase program, Board transitions as the company ceased to be a controlled company, and the adoption of Amended and Restated By‑Laws.
Other 8‑K filings summarize the FTC settlement relating to the under‑65 health sub‑vertical and outline additional compliance measures, as well as leadership changes such as the appointment of a new Chief Technology Officer and the transition of the former CTO to Chief Architect. Our platform surfaces these items and uses AI to extract key terms, governance changes, and risk‑related disclosures so that readers can quickly understand what each filing means for MAX stock and MediaAlpha’s business.
MediaAlpha, Inc. insider Eugene Nonko has filed a notice of proposed sale under Rule 144 covering 36,300 shares of the company’s common stock. The shares are to be sold through Charles Schwab & Co., Inc. on or about 01/20/2026 on the NYSE, with an indicated aggregate market value of $406,871.00. MediaAlpha had 56,868,573 shares outstanding at the time referenced.
The securities to be sold were acquired via a restricted stock lapse on 05/15/2025 for 16,200 shares as equity compensation and a capital contribution on 10/30/2021 for 20,100 shares from MediaAlpha, Inc. Over the past three months, Nonko has sold multiple 12,100-share blocks of MediaAlpha stock on various dates from 11/17/2025 through 01/14/2026, each with separately reported gross proceeds.
By signing the notice, the seller represents that they do not know of any material adverse information about MediaAlpha’s current or prospective operations that has not been publicly disclosed.
MediaAlpha, Inc. Chief Technology Officer Yeh Kuanling Amy reported a sale of 3,000 shares of Class A common stock on January 16, 2026 at a price of $11.48 per share. After this transaction, the reporting person beneficially owned 393,662 shares of MediaAlpha Class A common stock.
The filing notes that the sale was executed under a pre-established Rule 10b5-1 trading plan, which is designed to allow insiders to trade according to a preset schedule. According to the explanation, the plan was adopted primarily to cover taxes arising from the vesting of restricted stock units (RSUs), indicating the sale was largely to satisfy tax obligations linked to equity compensation.
MediaAlpha, Inc. Chief Revenue Officer Cramer Keith reported selling 10,000 shares of Class A common stock on January 15, 2026. The sale was executed at a weighted-average price of $11.3736 per share, through multiple trades between $11.18 and $11.50 per share. These sales were made under a pre-established Rule 10b5-1 trading plan, adopted primarily to cover taxes arising from the vesting of restricted stock units (RSUs). After the transaction, Keith directly beneficially owned 177,169 shares of MediaAlpha Class A common stock.
MediaAlpha, Inc. insider Kuanling Amy Yeh filed a notice to sell 15,000 shares of common stock, with an aggregate market value of 172,200.00, through Charles Schwab & Co., Inc. on the NYSE, with an approximate sale date of 01/16/2026.
The shares to be sold come from restricted stock that vested as equity compensation, including 7,078 shares acquired on 10/30/2022, 7,445 shares on 11/15/2022, and 477 shares on 01/30/2023. Over the past three months, Yeh has reported additional sales of MediaAlpha securities, such as 12,000 shares on 12/10/2025 for gross proceeds of 161,870.00 and 3,000 shares on 12/12/2025 for 39,473.00, as well as 3,000 shares on 01/02/2026 for 38,850.00.
MediaAlpha, Inc. insider activity: Steven Yi, a director and the company’s Chief Executive Officer, President, and co-founder, reported sales of Class A common stock over three days in January 2026.
He sold 8,000 shares on January 12, 2026 at a weighted-average price of $11.5098, 8,000 shares on January 13, 2026 at $11.3709, and 8,000 shares on January 14, 2026 at $11.6941. All transactions were executed directly in his account.
The filing states these sales were made under a pre-arranged Rule 10b5-1 trading plan to cover taxes arising from the vesting of restricted stock units. Following the reported transactions, Yi directly beneficially owned 2,783,330 shares of MediaAlpha Class A common stock.
MediaAlpha, Inc. director Nonko Eugene reported planned sales of Class A common stock executed under a Rule 10b5-1 trading plan intended to cover taxes from vesting RSUs. On January 12, 13, and 14, 2026, he sold 5,400 shares directly on each date, at weighted-average prices of $11.5153, $11.3777, and $11.6985 per share. Following these transactions, he held 982,048 Class A shares directly.
On the same three days, O.N.E. Holdings, LLC, an entity associated with him, sold 6,700 shares on each date at weighted-average prices of $11.5226, $11.3770, and $11.6981 per share. After these indirect transactions, O.N.E. Holdings, LLC held 1,522,620 Class A shares indirectly for his benefit.
MediaAlpha, Inc. insider plans additional stock sale under Rule 144. A person named Steven Yi filed to sell 24,000 shares of MediaAlpha common stock through Charles Schwab & Co., Inc. on the NYSE, with an approximate sale date of 01/12/2026 and an aggregate market value of $276,235.00. The filing states these 24,000 shares were acquired on 05/15/2025 through a restricted stock lapse from MediaAlpha, Inc. as equity compensation, with payment also dated 05/15/2025.
The notice also lists a series of prior sales of MediaAlpha securities during the past three months. These include multiple 8,000-share transactions by Steven Yi between 11/17/2025 and 01/07/2026, each with reported gross proceeds, such as $98,516.00 on 11/17/2025 and $107,998.00 on 12/10/2025. The form includes a representation that the seller does not know of undisclosed material adverse information about MediaAlpha’s current or prospective operations.
MediaAlpha, Inc. security holder Eugene Nonko has filed a Rule 144 notice to sell up to 36,300 common shares, with an aggregate market value of $418,138, through Charles Schwab on or about January 12, 2026 on the NYSE.
The issuer reports 56,868,573 shares outstanding, which is a baseline figure for the company’s equity. The shares to be sold were originally acquired from MediaAlpha through a restricted stock lapse and capital contribution transactions dated between July 30, 2021 and May 15, 2025.
Nonko has also reported a series of 12,100‑share sales of MediaAlpha securities in the prior three months, with individual gross proceeds disclosed for each trade between November 17, 2025 and January 7, 2026.
MediaAlpha, Inc. director and chief executive officer Steven Yi reported three small open-market sales of Class A Common Stock in early January 2026. He sold 8,000 shares on each of 01/05/2026, 01/06/2026, and 01/07/2026 at weighted-average prices of $11.9787, $11.8712, and $11.6599 per share, respectively.
The filing states these sales were made under a pre-established Rule 10b5-1 trading plan to cover taxes from vesting restricted stock units (RSUs). After these transactions, Yi beneficially owned 2,807,330 shares of MediaAlpha Class A common stock directly.
MediaAlpha, Inc. director Eugene Nonko reported a series of planned sales of Class A common stock over three days in early January 2026. According to the filing, the transactions were made under a previously adopted Rule 10b5-1 trading plan to cover taxes resulting from the vesting of RSUs.
Nonko sold 5,400 shares directly on each of January 5, 6 and 7, 2026 at weighted-average prices of $11.9879, $11.8677 and $11.6661 per share, respectively, leaving 998,248 shares held directly after the last sale. In parallel, an affiliated entity, O.N.E. Holdings, LLC, sold 6,700 shares on each of those dates at weighted-average prices of $11.9797, $11.8745 and $11.6582 per share, with 1,542,720 shares reported as indirectly owned by Nonko through that LLC following the final transaction.