Welcome to our dedicated page for Mediaalpha SEC filings (Ticker: MAX), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
This page provides access to MediaAlpha, Inc.’s (NYSE: MAX) U.S. Securities and Exchange Commission (SEC) filings, along with AI‑supported tools that help explain the contents of each document. MediaAlpha files Form 10‑K annual reports, Form 10‑Q quarterly reports, and Form 8‑K current reports, which together offer a detailed view of the company’s financial condition, operating performance, governance, and material events.
In its periodic reports, MediaAlpha presents consolidated financial statements, including balance sheets, statements of operations, and cash flow statements, as well as discussions of non‑GAAP measures such as Adjusted EBITDA, Contribution, and Contribution Margin. The filings also describe key operating metrics like Transaction Value, which management and the board of directors use to evaluate operating performance and efficiency. Our AI tools can highlight how these measures relate to MAX’s reported revenue, costs, and profitability across insurance verticals.
MediaAlpha’s Form 8‑K filings document significant developments, including earnings releases and shareholder letters, amendments to its credit agreement, share repurchase agreements, Board and executive changes, and amendments to its by‑laws. For example, recent 8‑Ks describe a Third Amendment to the company’s senior secured credit facilities through its subsidiaries, a private stock repurchase from entities affiliated with Insignia Capital Group, the authorization of a $50 million share repurchase program, Board transitions as the company ceased to be a controlled company, and the adoption of Amended and Restated By‑Laws.
Other 8‑K filings summarize the FTC settlement relating to the under‑65 health sub‑vertical and outline additional compliance measures, as well as leadership changes such as the appointment of a new Chief Technology Officer and the transition of the former CTO to Chief Architect. Our platform surfaces these items and uses AI to extract key terms, governance changes, and risk‑related disclosures so that readers can quickly understand what each filing means for MAX stock and MediaAlpha’s business.
MediaAlpha, Inc. (MAX) director reported automatic sales of Class A common stock under a pre-arranged Rule 10b5-1 trading plan. On November 17, 18 and 19, 2025, the reporting person sold 5,400 shares per day directly and 6,700 shares per day indirectly through O.N.E. Holdings, LLC at weighted-average prices between $11.49 and $12.49 per share. The plan was adopted to cover taxes from the vesting of restricted stock units. Following these transactions, the reporting person beneficially owned 1,111,648 Class A shares directly and 1,683,420 Class A shares indirectly via O.N.E. Holdings, LLC.
MediaAlpha, Inc. (MAX) reported an insider equity transaction by its Chief Executive Officer, President and co-founder, who is also a director. On 11/15/2025, 18,294 Restricted Stock Units (RSUs) were converted into an equal number of shares of Class A Common Stock at an exercise price of $0, reflecting the vesting of previously granted equity awards rather than an open-market purchase. Following this transaction, the reporting person beneficially owned 2,999,330 shares of Class A Common Stock in direct ownership. The RSU award vests over time, with one sixteenth having vested on May 15, 2022 and the remainder vesting in equal quarterly installments through February 15, 2026, subject to continued employment.
MediaAlpha, Inc. (MAX) reported an insider equity transaction by its Chief Financial Officer and Treasurer. On 11/15/2025, 9,772 Restricted Stock Units (RSUs) converted into an equal number of shares of Class A common stock at an exercise price of $0, reflecting previously granted equity compensation. On the same date, multiple share-withholding transactions at $12.42 per share (3,846 shares, 5,258 shares, 4,366 shares and 8,333 shares) were executed to cover required tax withholding obligations upon RSU settlement. After these transactions, the reporting officer directly beneficially owns 882,560 shares of MediaAlpha Class A common stock.
MediaAlpha, Inc. (MAX) reported that its Chief Technology Officer completed several equity award vesting transactions. On 11/15/2025, three blocks of Restricted Stock Units (RSUs) converted into Class A Common Stock in amounts of 5,209, 5,303, and 4,803 shares, all at an exercise price of $0 per share. These RSUs were granted under MediaAlpha’s Omnibus Equity Incentive Plan in 2022, 2023, and 2024, and follow a schedule where one sixteenth vests on May 15 of the year after grant and the remainder vests quarterly over four years, subject to continued employment. After these transactions, the CTO’s directly held Class A share balance increased, with reported holdings reaching 414,662 shares.
MediaAlpha, Inc. (MAX) reported an insider equity transaction by a director on 11/15/2025. The director acquired 18,294 shares of Class A Common Stock at an exercise price of $0 through the vesting and settlement of Restricted Stock Units (RSUs), coded as an "M" transaction. Following this transaction, the director directly beneficially owns 1,127,848 shares of Class A Common Stock.
The RSUs each represent a contingent right to receive one share of Class A Common Stock or, at the option of the Compensation Committee, cash of equivalent value. One sixteenth of the RSUs vested on May 15, 2022, and the remainder are scheduled to vest in equal quarterly installments through February 15, 2026, subject to continued employment with the company.
MediaAlpha, Inc. (MAX) reported insider equity activity by its Chief Revenue Officer, who is an officer of the company. On 11/15/2025, the officer acquired a total of 14,984 shares of Class A Common Stock at $0 per share upon the vesting and settlement of previously granted Restricted Stock Units (RSUs). Following these transactions, the officer directly owned 197,169 shares of Class A Common Stock. The RSUs were granted under MediaAlpha’s Omnibus Equity Incentive Plan in March 2022, March 2023, and March 2024, and each grant vests over time, with one sixteenth vesting on May 15 of the year of grant and the remainder vesting quarterly over the following four years, subject to continued employment.
MediaAlpha, Inc. (MAX) received a notice of proposed sale under Rule 144 covering 24,000 shares of common stock. These shares are proposed to be sold through Charles Schwab & Co., Inc. on the NYSE with an aggregate market value of $295,548.00 as disclosed in the notice.
The seller acquired the 24,000 common shares on 02/15/2025 through a restricted stock lapse from MediaAlpha, Inc. as equity compensation. The notice also reports that the company had 56,868,573 common shares outstanding at the time referenced, providing context for the size of the planned sale.
MediaAlpha, Inc. (MAX) filed a Form 144 notice covering a proposed sale of 36,300 shares of common stock through broker Charles Schwab & Co., Inc. The shares have an indicated aggregate market value of $447,216.00 and are expected to be sold on the NYSE on or about 11/17/2025.
The shares to be sold come from multiple prior acquisitions, including 16,200 shares received on 11/15/2025 via a restricted stock lapse as equity compensation, and additional shares acquired through capital contributions on 07/30/2021 and 04/30/2021.
MediaAlpha, Inc. (MAX) reported a routine director equity grant. On 11/11/2025, a director acquired 7,250 shares of Class A common stock via restricted stock units (RSUs) at $0 per unit under the company’s Omnibus Incentive Plan.
Each RSU equals one share upon vesting. The RSUs vest on the earlier of May 5, 2026 or the company’s 2026 Annual Meeting, contingent on continued board service. Following the grant, the director holds 7,250 shares directly.
MediaAlpha (MAX) filed a Form 3 for Mr. Jones, who was appointed to the Board of Directors effective November 10, 2025. The filing states that no securities are beneficially owned by the reporting person.
The report was filed by one reporting person and includes a Power of Attorney (Exhibit 24). This is a standard initial statement of beneficial ownership associated with a new director appointment.