MediaAlpha MAX holder plans Rule 144 sale of common stock

Rhea-AI Filing Summary

MediaAlpha, Inc. (MAX) received a notice of proposed sale under Rule 144 covering 24,000 shares of common stock. These shares are proposed to be sold through Charles Schwab & Co., Inc. on the NYSE with an aggregate market value of $295,548.00 as disclosed in the notice.

The seller acquired the 24,000 common shares on 02/15/2025 through a restricted stock lapse from MediaAlpha, Inc. as equity compensation. The notice also reports that the company had 56,868,573 common shares outstanding at the time referenced, providing context for the size of the planned sale.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	24000	295548.00	56868573	11/17/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/15/2025	Restricted Stock Lapse	MediaAlpha, Inc.			24000	02/15/2025	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 filing for MediaAlpha (MAX) disclose?

The Form 144 filing for MediaAlpha, Inc. (MAX) discloses a proposed sale under Rule 144 of 24,000 shares of common stock through Charles Schwab & Co., Inc. on the NYSE.

How many MediaAlpha (MAX) shares are planned to be sold and at what value?

The notice covers a planned sale of 24,000 shares of MediaAlpha common stock with an disclosed aggregate market value of $295,548.00.

How were the MediaAlpha (MAX) shares in the Form 144 acquired?

The 24,000 common shares were acquired on 02/15/2025 through a restricted stock lapse from MediaAlpha, Inc., described as equity compensation.

On which exchange and through which broker will the MediaAlpha (MAX) shares be sold?

The proposed sale is to be executed on the NYSE through Charles Schwab & Co., Inc., located at 3000 Schwab Way, Westlake, TX 76262.

What is the approximate sale date in the MediaAlpha (MAX) Form 144?

The filing lists an approximate date of sale of 11/17/2025 for the 24,000 MediaAlpha common shares to be sold under Rule 144.

How many MediaAlpha (MAX) shares were outstanding according to the Form 144 notice?

The notice states that 56,868,573 shares of MediaAlpha common stock were outstanding as of the referenced date.