Welcome to our dedicated page for Mediaalpha SEC filings (Ticker: MAX), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
MediaAlpha, Inc. filings document the operating results, governance structure and capital actions of a public insurance-technology marketplace company. Current reports furnish quarterly and annual financial releases, outlook materials, investor supplements and reconciliations for non-GAAP measures used in the company's disclosures.
The filing record also covers credit arrangements involving QuoteLab, LLC and QL Holdings LLC, share repurchase authorization, annual meeting voting results, Class A and Class B common stock voting matters, director elections and departures, executive compensation arrangements, by-law amendments, auditor ratification and proxy-statement governance disclosures.
MediaAlpha, Inc. director Eugene Nonko reported open-market sales of 4,107 shares of Class A Common Stock at $10.00 per share on March 9, 2026. The transactions included 1,992 shares sold from his direct holdings and 2,115 shares sold indirectly through O.N.E. Holdings, LLC.
These sales were made under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units. After the trades, Nonko continues to hold 884,950 shares directly and 1,379,805 shares indirectly through O.N.E. Holdings, LLC.
Eugene Nonko reported multiple sales of MediaAlpha, Inc. common stock. The filing lists transactions dated from 12/09/2025 through 03/04/2026, including repeated line-item sales of 12,100 shares on many dates and larger reported sales of 25,097 shares and 108,003 shares.
Steven Yi filed a Rule 144 notice to sell 48,000 common shares of MediaAlpha, Inc. tied to a Restricted Stock Lapse dated 03/15/2025. The excerpt lists multiple reported sales by Mr. Yi between 12/09/2025 and 03/04/2026, with individual sale quantities shown per date.
MediaAlpha, Inc. Chief Technology Officer Kuanling Amy Yeh sold 3,000 shares of Class A common stock on March 6, 2026, in an open-market transaction at $10.34 per share. The sale was executed under a pre-established Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs. After this sale, Yeh directly holds 393,979 shares of MediaAlpha Class A common stock.
MediaAlpha insider reported proposed and recent sales of common stock. The filing lists a 9000-share equity compensation item tied to a Restricted Stock Lapse dated 01/30/2023. The filing also records sales by Kuanling Amy Yeh on 12/10/2025 (12,000 shares, $161,870), 12/12/2025 (3,000 shares, $39,473), 01/02/2026 (3,000 shares, $38,850), 01/16/2026 (3,000 shares, $34,440), and 02/13/2026 (12,000 shares, $87,689).
MediaAlpha, Inc. director Eugene Nonko reported open-market sales of 132,203 shares of Class A Common Stock. The trades occurred on March 2–4, 2026 at weighted-average prices near $10 per share, within disclosed ranges between $10.00 and $10.25.
The footnotes state these sales were made under a pre-established Rule 10b5-1 trading plan primarily to cover taxes from the vesting of restricted stock units. After these transactions, Nonko holds 886,942 shares directly and 1,381,920 shares indirectly through O.N.E. Holdings, LLC.
MediaAlpha, Inc. director and officer Steven Yi reported selling a total of 55,252 shares of Class A Common Stock in open-market transactions on March 2–4, 2026, at prices around $10 per share. The sales were made under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vested RSUs. After these trades, Yi still directly owns 2,633,624 shares.
MediaAlpha insider Steven Yi reported multiple sales of Common Stock. The filing lists repeated 8,000-share dispositions beginning 12/02/2025 through 02/03/2026, a series of 4,000-share transactions in February 2026, and a 12,748-share sale on 02/25/2026. Dollar proceeds are shown per trade (examples include $100,584.00 on 12/02/2025 and $123,504.00 on 02/25/2026).
MediaAlpha, Inc. reported multiple Rule 144 sales by a stockholder, Eugene Nonko, across December 2025–February 2026. The notices list repeated dispositions of 12,100 shares on many dates and a larger sale of 25,097 shares on 02/25/2026. The entries show per‑trade proceeds in dollar amounts next to each sale.
MediaAlpha, Inc. director and officer Steven Yi sold 20,748 shares of Class A common stock in a series of open-market transactions on February 23, 24, and 25, 2026. All four sales were reported as open‑market or private transactions under code “S.”
The sales were effected pursuant to a pre‑arranged Rule 10b5‑1 trading plan primarily to cover taxes from the vesting of restricted stock units. Sale prices included specific trades at $7.7507, $8.8000, $9.0000, and $10.0027 per share, within ranges from $7.69 to $10.01 per share. After these transactions, Yi directly holds 2,688,876 Class A shares.