MediaAlpha MAX insider plans 36,300-share common stock sale

Rhea-AI Filing Summary

MediaAlpha, Inc. (MAX) filed a Form 144 notice covering a proposed sale of 36,300 shares of common stock through broker Charles Schwab & Co., Inc. The shares have an indicated aggregate market value of $447,216.00 and are expected to be sold on the NYSE on or about 11/17/2025.

The shares to be sold come from multiple prior acquisitions, including 16,200 shares received on 11/15/2025 via a restricted stock lapse as equity compensation, and additional shares acquired through capital contributions on 07/30/2021 and 04/30/2021.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	36300	447216.00	56868573	11/17/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	11/15/2025	Restricted Stock Lapse	MediaAlpha, Inc.			16200	11/15/2025	Equity Compensation
Common	07/30/2021	Capital Contribution	MediaAlpha, Inc.			2860	07/30/2021	NA
Common	04/30/2021	Capital Contribution	MediaAlpha, Inc.			17240	04/30/2021	NA

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does MediaAlpha (MAX)'s latest Form 144 filing disclose?

The Form 144 filing for MediaAlpha, Inc. (MAX) discloses a planned sale of 36,300 shares of common stock with an indicated aggregate market value of $447,216.00.

How many MediaAlpha (MAX) shares are proposed to be sold and at what value?

The notice covers a proposed sale of 36,300 shares of MediaAlpha common stock with an aggregate market value of $447,216.00.

On which exchange and through which broker will the MediaAlpha (MAX) shares be sold?

The filing states the 36,300 MediaAlpha common shares are to be sold on the NYSE through broker Charles Schwab & Co., Inc., located at 3000 Schwab Way, Westlake, TX 76262.

What is the source of the MediaAlpha (MAX) shares being sold under this Form 144?

The shares come from prior acquisitions, including 16,200 shares acquired on 11/15/2025 via a restricted stock lapse as equity compensation, and additional shares acquired via capital contributions on 07/30/2021 and 04/30/2021.

What class of securities is covered by the MediaAlpha (MAX) Form 144 filing?

The Form 144 notice covers common stock of MediaAlpha, Inc. (MAX).

Does the MediaAlpha (MAX) Form 144 mention when the sale is expected?

Yes. The filing lists an approximate sale date of 11/17/2025 for the 36,300 common shares.