MediaAlpha (MAX) Form 3: New director; reports no holdings

MediaAlpha (MAX) filed a Form 3 for Mr. Jones, who was appointed to the Board of Directors effective November 10, 2025.

Rhea-AI Filing Summary

MediaAlpha (MAX) filed a Form 3 for Mr. Jones, who was appointed to the Board of Directors effective November 10, 2025. The filing states that no securities are beneficially owned by the reporting person.

The report was filed by one reporting person and includes a Power of Attorney (Exhibit 24). This is a standard initial statement of beneficial ownership associated with a new director appointment.

Insights

Governance analyst

Routine Form 3 for a new director; no holdings disclosed.

This filing records Mr. Jones’s appointment to the Board on November 10, 2025 and serves as his initial ownership statement. It explicitly indicates no securities are beneficially owned.

As an administrative governance update with no transactions or ownership reported, market impact is typically neutral. Subsequent filings may detail any future grants or acquisitions of securities.

FAQ

What did MediaAlpha (MAX) disclose in this Form 3?

The filing reports Mr. Jones’s appointment as a director effective November 10, 2025 and states no securities are beneficially owned.

Who is the reporting person in the MediaAlpha (MAX) Form 3?

Mr. Jones is the reporting person and was appointed to the Board of Directors effective November 10, 2025.

Does the reporting person own MediaAlpha (MAX) securities?

No. The filing states that no securities are beneficially owned.

Is this Form 3 filed by one or multiple reporting persons?

It is filed by one reporting person.

What is included with the filing?

An Exhibit 24 Power of Attorney is included.

What is the relationship of the reporting person to MediaAlpha (MAX)?

Director.

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Accepted by SEC EDGAR 11/13/2025 - 05:17 PM Learn about SEC filing dates

SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0104
Estimated average burden
hours per response:			0.5

1. Name and Address of Reporting Person^*

Jones Ramon

(Last) (First) (Middle)

C/O MEDIAALPHA, INC.

700 SOUTH FLOWER STREET, SUITE 640

(Street)

LOS ANGELES CA 90017

(City) (State) (Zip)

2. Date of Event Requiring Statement (Month/Day/Year)
11/10/2025

3. Issuer Name and Ticker or Trading Symbol
MediaAlpha, Inc. [ MAX ]

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

5. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

Mr. Jones was appointed to the Board of Directors of the Company effective November 10, 2025. Exhibit 24 - Power of Attorney

No securities are beneficially owned.

	/s/ Jeffrey B. Coyne	11/13/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.