Welcome to our dedicated page for Mediaalpha SEC filings (Ticker: MAX), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
This page provides access to MediaAlpha, Inc.’s (NYSE: MAX) U.S. Securities and Exchange Commission (SEC) filings, along with AI‑supported tools that help explain the contents of each document. MediaAlpha files Form 10‑K annual reports, Form 10‑Q quarterly reports, and Form 8‑K current reports, which together offer a detailed view of the company’s financial condition, operating performance, governance, and material events.
In its periodic reports, MediaAlpha presents consolidated financial statements, including balance sheets, statements of operations, and cash flow statements, as well as discussions of non‑GAAP measures such as Adjusted EBITDA, Contribution, and Contribution Margin. The filings also describe key operating metrics like Transaction Value, which management and the board of directors use to evaluate operating performance and efficiency. Our AI tools can highlight how these measures relate to MAX’s reported revenue, costs, and profitability across insurance verticals.
MediaAlpha’s Form 8‑K filings document significant developments, including earnings releases and shareholder letters, amendments to its credit agreement, share repurchase agreements, Board and executive changes, and amendments to its by‑laws. For example, recent 8‑Ks describe a Third Amendment to the company’s senior secured credit facilities through its subsidiaries, a private stock repurchase from entities affiliated with Insignia Capital Group, the authorization of a $50 million share repurchase program, Board transitions as the company ceased to be a controlled company, and the adoption of Amended and Restated By‑Laws.
Other 8‑K filings summarize the FTC settlement relating to the under‑65 health sub‑vertical and outline additional compliance measures, as well as leadership changes such as the appointment of a new Chief Technology Officer and the transition of the former CTO to Chief Architect. Our platform surfaces these items and uses AI to extract key terms, governance changes, and risk‑related disclosures so that readers can quickly understand what each filing means for MAX stock and MediaAlpha’s business.
MediaAlpha, Inc. executive Steven Yi, who serves as chief executive officer, president, co-founder and a director, reported open-market sales of Class A common stock over three consecutive days under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs.
He sold 4,000 shares on February 9, 2026 at a weighted-average price of $8.7413 per share, 4,000 shares on February 10, 2026 at $8.7054 per share, and 4,000 shares on February 11, 2026 at $7.9864 per share, totaling 12,000 shares. After these transactions, he directly beneficially owned 2,703,330 shares of Class A common stock.
MediaAlpha, Inc. insider files notice to sell shares. A Form 144 reports a planned sale of 20,000 shares of MediaAlpha common stock through Charles Schwab & Co., Inc., with an aggregate market value of $174,108.00 and 56,868,573 shares outstanding, expected around 02/10/2026 on the NYSE.
The 20,000 shares were acquired on 08/15/2025 through a restricted stock lapse as equity compensation from MediaAlpha, Inc. The filing also lists multiple prior sales of MediaAlpha shares over the past three months by Steven Yi, each showing specific dates, share amounts, and gross proceeds.
MediaAlpha, Inc. director Nonko Eugene reported pre‑planned share sales under a Rule 10b5‑1 trading plan. On February 2, 2026 and February 3, 2026, he reported four open‑market sales of Class A common stock.
The transactions included 5,400-share and 6,700-share sales on each day, at weighted‑average prices around $10.35 and $10.06 per share. After these trades, he held 938,848 shares directly and 1,469,020 shares indirectly through O.N.E. Holdings, LLC.
The filing notes that the plan was adopted primarily to cover taxes from vesting restricted stock units, and that prices reflect weighted averages of multiple individual trades within stated price ranges.
MediaAlpha, Inc. insider activity: Director and chief executive officer Steven Yi reported selling a total of 20,000 shares of Class A Common Stock over three days in early
The transactions were made under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units. After these sales, Yi continues to hold 2,715,330 Class A shares directly.
MediaAlpha, Inc. filed a Form 144 indicating an intended sale of 24,000 shares of its common stock through Charles Schwab & Co., Inc., with an aggregate market value of $247,661.00. The planned sale is expected around February 2, 2026 on the NYSE.
The 24,000 shares were acquired on August 15, 2025 via a restricted stock lapse as equity compensation. MediaAlpha reports 56,868,573 common shares outstanding. The filing also lists recent sales by Steven Yi of 8,000-share blocks of MediaAlpha stock on multiple dates from November 2025 through January 2026, including gross proceeds of $98,516.00 on November 17, 2025 and $103,504.00 on December 31, 2025.
MediaAlpha, Inc. insider Eugene Nonko filed a Form 144 notice to sell up to 36,300 common shares through Charles Schwab & Co., Inc. on the NYSE around 02/02/2026, with an aggregate market value of $375,859.00. MediaAlpha had 56,868,573 shares outstanding.
The shares to be sold come from a restricted stock lapse of 16,200 shares dated 08/15/2025, treated as equity compensation, and a 20,100‑share capital contribution dated 10/30/2021. The filing also lists a recent pattern of open-market sales of 12,100 shares per day from November 2025 through January 2026, each showing disclosed gross proceeds.
MediaAlpha, Inc. insider activity: CEO, President and Co‑Founder Steven Yi, who is also a director, reported selling a total of 24,000 shares of Class A common stock over three days on January 26–28, 2026. The sales were made under a pre‑established Rule 10b5‑1 trading plan primarily to cover taxes from RSU vesting.
He sold 8,000 shares at $10.8931 on January 26, 8,000 shares at $10.5121 on January 27, and 8,000 shares at $10.5733 on January 28. After these transactions, he beneficially owned 2,735,330 shares of Class A common stock directly.
MediaAlpha director Eugene Nonko reported planned sales of 36,300 shares of Class A common stock over three days under a Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs.
On each of January 26, 27 and 28, 2026, he sold 5,400 shares held directly at weighted-average prices of
On the same dates, entities related to him sold 6,700 shares per day indirectly through O.N.E. Holdings, LLC at weighted-average prices of
MediaAlpha, Inc. insider plans to sell common shares under Rule 144. A notice covers the proposed sale of 24,000 shares of common stock through Charles Schwab & Co., Inc. with an aggregate market value of $261,434.00. The shares relate to restricted stock that vested on May 15, 2025 (15,353 shares) and August 15, 2025 (8,647 shares) as equity compensation from MediaAlpha, Inc.
The filing lists prior sales of MediaAlpha, Inc. securities over the past three months by Steven Yi, generally in blocks of 8,000 shares on multiple trading days, each with stated gross proceeds. The notice also states that the person on whose behalf the sale is made represents that they are not aware of any undisclosed material adverse information about MediaAlpha’s current or future operations. The planned sale is for shares listed on the NYSE, with 56,868,573 shares outstanding noted in the filing.
MediaAlpha, Inc. stockholder Eugene Nonko filed a Form 144 notice to sell up to 36,300 shares of common stock through Charles Schwab & Co., Inc. on 01/26/2026 on the NYSE, with an aggregate market value of $394,174.00. The filing notes that 56,868,573 shares of MediaAlpha common stock are outstanding.
The shares to be sold were acquired through restricted stock lapses on 05/15/2025 and 08/15/2025 as equity compensation, and through a capital contribution on 10/30/2021. The notice also lists multiple prior open-market sales of MediaAlpha stock by Nonko over the past three months, each in 12,100-share blocks with specified gross proceeds. By signing, the seller represents that he is not aware of undisclosed material adverse information about MediaAlpha’s current or prospective operations.