Welcome to our dedicated page for MediaAlpha SEC filings (Ticker: MAX), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
MediaAlpha, Inc. filings document the operating results, governance structure and capital actions of a public insurance-technology marketplace company. Current reports furnish quarterly and annual financial releases, outlook materials, investor supplements and reconciliations for non-GAAP measures used in the company's disclosures.
The filing record also covers credit arrangements involving QuoteLab, LLC and QL Holdings LLC, share repurchase authorization, annual meeting voting results, Class A and Class B common stock voting matters, director elections and departures, executive compensation arrangements, by-law amendments, auditor ratification and proxy-statement governance disclosures.
MediaAlpha, Inc. reported multiple Form 144 sale notices covering restricted stock lapses and equity compensation items. The excerpt lists individual sales by Steven Yi between 04/01/2026 and 06/16/2026, with per‑trade share counts and dollar proceeds disclosed for each transaction.
MediaAlpha, Inc. entered into an Assignment, Assumption and Termination Agreement on June 25, 2026 to purchase Insignia’s interest in its Tax Receivables Agreement (TRA) for $31.0 million in cash.
The purchase price represents a discount of $37.7 million, or 55%, to the estimated total value of Insignia’s TRA-related liability as of March 31, 2026. At that date, the Company’s estimated future liability under the TRA was $123.4 million, of which $68.7 million related to Insignia.
Following these transactions, MediaAlpha estimates that its total remaining TRA liability will be approximately $55.0 million as of June 30, 2026. The Board of Directors, with a majority of independent and disinterested directors, approved the terms. The agreement does not trigger a change of control or early termination under the TRA, and remaining TRA payments continue for other counterparties.
The Company funded the $31.0 million payment using subsidiaries’ cash on hand and borrowings under its secured revolving credit facility, after QL Holdings LLC made a pro rata distribution to its members, including certain directors and executive officers.
MediaAlpha, Inc. (MAX) reported multiple sales of Common Stock by Eugene Nonko under Rule 144 across April through June 2026. The notice lists specific sale dates with share counts and gross proceeds for each transaction, and records prior issuances from Capital Contribution and a Restricted Stock Lapse associated with equity compensation.
MediaAlpha, Inc. Chief Technology Officer Kuanling Amy Yeh reported an open-market sale of 3,000 shares of Class A Common Stock at an average price of $11.16 per share. After this transaction, she holds 566,985 shares directly. According to a footnote, the sale was made under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units, indicating a routine, planned disposition rather than a discretionary change in ownership.
MediaAlpha, Inc. director Eugene Nonko reported open-market sales of a total of 23,202 shares of Class A Common Stock over three days. The trades occurred on June 22–24 at weighted-average prices around $10.00–$10.57 per share, through both direct and indirect holdings.
The transactions were executed under a previously adopted Rule 10b5-1 trading plan, described as primarily to cover taxes from the vesting of RSUs. Following these sales, Nonko continues to hold 950,172 shares directly and 1,187,271 shares indirectly through O.N.E. Holdings, LLC, indicating he retains a substantial ownership position.
Eugene Nonko reported multiple sales of MediaAlpha, Inc. common stock via Form 144. The filing lists transactions on 04/20/2026, 04/21/2026, 04/27/2026, 04/28/2026, 04/29/2026, 06/10/2026, 06/16/2026, and 06/17/2026 with individual share lots such as 74,373 shares and 23,202 shares recorded. The entries identify sale quantities and corresponding dollar amounts for each lot as presented in the filing.
MediaAlpha, Inc. director and officer Steven Yi sold 24,000 shares of Class A common stock in an open-market transaction. The weighted-average price was about $10.01 per share, with individual trades between $10.00 and $10.035. These sales were made under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units. After the sale, Yi directly holds 2,855,690 shares, indicating he retains a substantial equity position.
MediaAlpha, Inc. director Eugene Nonko reported open-market sales of a total of 23,202 shares of Class A Common Stock over two days. On June 16, 2026, entities associated with him sold 13,334 indirect shares at $10.0011 and 2,134 direct shares at $10.0014. On June 17, 2026, they sold 6,667 indirect shares at $10.0072 and 1,067 direct shares at $10.00.
The filing shows that 20,001 shares were sold through O.N.E. Holdings, LLC (indirect ownership) and 3,201 shares from Nonko’s direct holdings. After these transactions, he continues to hold 953,373 shares directly and 1,207,272 shares indirectly. A footnote states the sales were made under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units, and that prices ranged from $10.00 to between $10.01 and $10.06 per share on a weighted-average basis.
MediaAlpha, Inc. (MAX) reported proposed and recent resale transactions by an affiliate under a notice on Form 144. The filing lists equity compensation grants (RSUs / capital contributions) dated 04/30/2022 and 08/15/2023, and a series of sales by Eugene Nonko between 03/17/2026 and 06/16/2026.
The reported sales include multiple transactions with disclosed share counts and gross proceeds (for example, 74,373 shares for $774,285.00 on 04/20/2026 and 37,446 shares for $377,327.00 on 04/21/2026), showing affiliate resale activity in the public market.
MediaAlpha, Inc. submitted a Rule 144 notice related to 24,000 shares of Common Stock tied to an equity compensation award listed as a Restricted Stock Lapse dated 10/30/2021. The filing lists multiple prior sales by the reporting person, Steven Yi, across March–May–April 2026 with varying share amounts and dollar values.