Welcome to our dedicated page for Mediaalpha SEC filings (Ticker: MAX), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
This page provides access to MediaAlpha, Inc.’s (NYSE: MAX) U.S. Securities and Exchange Commission (SEC) filings, along with AI‑supported tools that help explain the contents of each document. MediaAlpha files Form 10‑K annual reports, Form 10‑Q quarterly reports, and Form 8‑K current reports, which together offer a detailed view of the company’s financial condition, operating performance, governance, and material events.
In its periodic reports, MediaAlpha presents consolidated financial statements, including balance sheets, statements of operations, and cash flow statements, as well as discussions of non‑GAAP measures such as Adjusted EBITDA, Contribution, and Contribution Margin. The filings also describe key operating metrics like Transaction Value, which management and the board of directors use to evaluate operating performance and efficiency. Our AI tools can highlight how these measures relate to MAX’s reported revenue, costs, and profitability across insurance verticals.
MediaAlpha’s Form 8‑K filings document significant developments, including earnings releases and shareholder letters, amendments to its credit agreement, share repurchase agreements, Board and executive changes, and amendments to its by‑laws. For example, recent 8‑Ks describe a Third Amendment to the company’s senior secured credit facilities through its subsidiaries, a private stock repurchase from entities affiliated with Insignia Capital Group, the authorization of a $50 million share repurchase program, Board transitions as the company ceased to be a controlled company, and the adoption of Amended and Restated By‑Laws.
Other 8‑K filings summarize the FTC settlement relating to the under‑65 health sub‑vertical and outline additional compliance measures, as well as leadership changes such as the appointment of a new Chief Technology Officer and the transition of the former CTO to Chief Architect. Our platform surfaces these items and uses AI to extract key terms, governance changes, and risk‑related disclosures so that readers can quickly understand what each filing means for MAX stock and MediaAlpha’s business.
MediaAlpha, Inc. filed a Form 144 reporting an intended sale of 33,000 shares of Common Stock related to a restricted stock lapse dated 11/15/2025.
The filing also discloses recent open-market sales by Keith Cramer: 10,000 shares on 01/15/2026 for $113,736.00 and 10,000 shares on 02/17/2026 for $71,599.00.
MediaAlpha, Inc. director and officer Yi Steven reported open-market sales of 13,650 shares of Class A Common Stock. The sales occurred on March 9, 10 and 11, 2026 at weighted-average prices between $9.61 and $10.00 per share.
These transactions were executed under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes arising from the vesting of restricted stock units (RSUs). After the sales, Yi Steven continues to hold 2,619,974 shares of MediaAlpha Class A Common Stock directly.
MediaAlpha, Inc. director Eugene Nonko reported open-market sales of 4,107 shares of Class A Common Stock at $10.00 per share on March 9, 2026. The transactions included 1,992 shares sold from his direct holdings and 2,115 shares sold indirectly through O.N.E. Holdings, LLC.
These sales were made under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units. After the trades, Nonko continues to hold 884,950 shares directly and 1,379,805 shares indirectly through O.N.E. Holdings, LLC.
Eugene Nonko reported multiple sales of MediaAlpha, Inc. common stock. The filing lists transactions dated from 12/09/2025 through 03/04/2026, including repeated line-item sales of 12,100 shares on many dates and larger reported sales of 25,097 shares and 108,003 shares.
Steven Yi filed a Rule 144 notice to sell 48,000 common shares of MediaAlpha, Inc. tied to a Restricted Stock Lapse dated 03/15/2025. The excerpt lists multiple reported sales by Mr. Yi between 12/09/2025 and 03/04/2026, with individual sale quantities shown per date.
MediaAlpha, Inc. Chief Technology Officer Kuanling Amy Yeh sold 3,000 shares of Class A common stock on March 6, 2026, in an open-market transaction at $10.34 per share. The sale was executed under a pre-established Rule 10b5-1 trading plan primarily to cover taxes from vesting RSUs. After this sale, Yeh directly holds 393,979 shares of MediaAlpha Class A common stock.
MediaAlpha insider reported proposed and recent sales of common stock. The filing lists a 9000-share equity compensation item tied to a Restricted Stock Lapse dated 01/30/2023. The filing also records sales by Kuanling Amy Yeh on 12/10/2025 (12,000 shares, $161,870), 12/12/2025 (3,000 shares, $39,473), 01/02/2026 (3,000 shares, $38,850), 01/16/2026 (3,000 shares, $34,440), and 02/13/2026 (12,000 shares, $87,689).
MediaAlpha, Inc. director Eugene Nonko reported open-market sales of 132,203 shares of Class A Common Stock. The trades occurred on March 2–4, 2026 at weighted-average prices near $10 per share, within disclosed ranges between $10.00 and $10.25.
The footnotes state these sales were made under a pre-established Rule 10b5-1 trading plan primarily to cover taxes from the vesting of restricted stock units. After these transactions, Nonko holds 886,942 shares directly and 1,381,920 shares indirectly through O.N.E. Holdings, LLC.
MediaAlpha, Inc. director and officer Steven Yi reported selling a total of 55,252 shares of Class A Common Stock in open-market transactions on March 2–4, 2026, at prices around $10 per share. The sales were made under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vested RSUs. After these trades, Yi still directly owns 2,633,624 shares.
MediaAlpha insider Steven Yi reported multiple sales of Common Stock. The filing lists repeated 8,000-share dispositions beginning 12/02/2025 through 02/03/2026, a series of 4,000-share transactions in February 2026, and a 12,748-share sale on 02/25/2026. Dollar proceeds are shown per trade (examples include $100,584.00 on 12/02/2025 and $123,504.00 on 02/25/2026).