MediaAlpha (NYSE: MAX) files Form 144 to sell 33,000 shares from lapse

Rhea-AI Filing Summary

MediaAlpha, Inc. filed a Form 144 reporting an intended sale of 33,000 shares of Common Stock related to a restricted stock lapse dated 11/15/2025.

The filing also discloses recent open-market sales by Keith Cramer: 10,000 shares on 01/15/2026 for $113,736.00 and 10,000 shares on 02/17/2026 for $71,599.00.

Insights

Securities Attorney

Form 144 notifies of resale after restricted stock lapse; recent filings show distributions by an insider.

Form 144 lists an intended resale of 33,000 shares tied to a restricted stock lapse dated 11/15/2025. The disclosure is procedural under resale rules and identifies the transaction method as equity compensation-related.

Two prior dispositions by Keith Cramer appear in the excerpt: 10,000 shares on 01/15/2026 for $113,736.00 and 10,000 shares on 02/17/2026 for $71,599.00. Cash‑flow treatment and any broker methods are not detailed in the provided text.

Capital Markets Analyst

Disclosure signals potential near-term resale supply from equity compensation vesting.

The filing documents the lapse of restrictions permitting resale of 33,000 shares as of 11/15/2025, categorized as equity compensation. Whether and how these shares will be sold is not specified in the excerpt.

Investor impact depends on holder decisions; prior reported sales total 20,000 shares across two dates in 01/15/2026 and 02/17/2026, which provides observable recent disposition activity.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	33000	326522.00	56207408	03/16/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	11/15/2025	Restricted Stock Lapse - See Remarks	MediaAlpha, Inc.			33000	11/15/2025	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Keith Cramer 700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	01/15/2026	10000	113736.00
Keith Cramer 700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	02/17/2026	10000	71599.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does MediaAlpha's Form 144 disclose about shares to be sold?

The Form 144 reports an intended resale of 33,000 shares of Common Stock tied to a restricted stock lapse dated 11/15/2025. The filing categorizes the shares as equity compensation.

Who reported sales in the past three months in this excerpt?

Keith Cramer reported selling 10,000 shares on 01/15/2026 for $113,736.00 and 10,000 shares on 02/17/2026 for $71,599.00, per the excerpt.

Does the Form 144 specify how the 33,000 shares will be sold?

The excerpt labels the shares as resulting from a restricted stock lapse and as equity compensation, but it does not specify sale methods or broker arrangements in the provided text.

Are the proceeds recipient or other cash-flow details disclosed?

The provided excerpt shows sale prices for two past transactions but does not state who receives proceeds for the planned 33,000-share resale or provide further cash‑flow allocation details.

What dates are attached to the transactions in this filing excerpt?

The restricted stock lapse is dated 11/15/2025. Reported past sales occurred on 01/15/2026 and 02/17/2026, as shown in the excerpt.