MediaAlpha (NYSE: MAX) insider K. Amy Yeh reports multiple share sales

Rhea-AI Filing Summary

MediaAlpha insider reported proposed and recent sales of common stock. The filing lists a 9000-share equity compensation item tied to a Restricted Stock Lapse dated 01/30/2023. The filing also records sales by Kuanling Amy Yeh on 12/10/2025 (12,000 shares, $161,870), 12/12/2025 (3,000 shares, $39,473), 01/02/2026 (3,000 shares, $38,850), 01/16/2026 (3,000 shares, $34,440), and 02/13/2026 (12,000 shares, $87,689).

Insights

Insider Transactions Analyst

Routine Form 144 notice documenting multiple insider dispositions.

The filing lists an equity compensation item of 9000 common shares tied to a Restricted Stock Lapse dated 01/30/2023. It separately records multiple sales by Kuanling Amy Yeh with dates and per‑trade share and dollar amounts.

These records are administrative disclosures of proposed or recent sales; the excerpt does not state broader company impacts, proceeds recipients, or any contractual conditions beyond the labels shown.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	9000	93060.00	56207408	03/06/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	01/30/2023	Restricted Stock Lapse	MediaAlpha, Inc.			9000	01/30/2023	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Kuanling Amy Yeh 700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	12/10/2025	12000	161870.00
Kuanling Amy Yeh 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	12/12/2025	3000	39473.00
Kuanling Amy Yeh 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	01/02/2026	3000	38850.00
Kuanling Amy Yeh 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	01/16/2026	3000	34440.00
Kuanling Amy Yeh 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	02/13/2026	12000	87689.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What did MediaAlpha (MAX) disclose in this Form 144?

The Form 144 discloses a 9000‑share equity compensation item labeled a Restricted Stock Lapse dated 01/30/2023, and multiple share sales by Kuanling Amy Yeh on specific dates with stated dollar amounts.

How many shares did Kuanling Amy Yeh report selling in the filing?

The filing lists sales on five dates: 12,000, 3,000, 3,000, 3,000, and 12,000 shares respectively, with each sale paired with a reported dollar amount in the excerpt.

Are the sale proceeds recipients or uses specified in the Form 144?

The excerpt provides per‑trade gross dollar figures for each listed sale but does not specify recipients, uses of proceeds, or whether proceeds go to the issuer or selling holder in the provided text.

Does the filing show when the Restricted Stock lapsed for the registered shares?

Yes. The filing shows a Restricted Stock Lapse entry dated 01/30/2023 linked to 9000 common shares and labeled Equity Compensation in the excerpt.

Which broker or intermediary is named in the excerpt?

The excerpt names Charles Schwab & Co., Inc. with an address and includes figures that appear adjacent to that broker entry in the provided text.