Welcome to our dedicated page for MediaAlpha SEC filings (Ticker: MAX), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
MediaAlpha, Inc. filings document the operating results, governance structure and capital actions of a public insurance-technology marketplace company. Current reports furnish quarterly and annual financial releases, outlook materials, investor supplements and reconciliations for non-GAAP measures used in the company's disclosures.
The filing record also covers credit arrangements involving QuoteLab, LLC and QL Holdings LLC, share repurchase authorization, annual meeting voting results, Class A and Class B common stock voting matters, director elections and departures, executive compensation arrangements, by-law amendments, auditor ratification and proxy-statement governance disclosures.
MediaAlpha, Inc. filed a Form 144 disclosing proposed and completed sales of Common stock by Eugene Nonko. The filing lists multiple dispositions in March–June 2026 and earlier equity contributions/RSUs dated 04/30/2022 and 08/15/2023.
Examples in the filing include sales of 74,373 shares for $774,285 on 04/20/2026 and 23,202 shares for $232,049 on 06/10/2026. Several other sale dates and amounts are listed in the filing.
MediaAlpha, Inc.’s Chief Revenue Officer Keith Cramer reported an open-market sale of 13,000 shares of Class A Common Stock at $9.47 per share. After the transaction, he directly holds 280,528 shares. According to a disclosed footnote, the sale was executed under a pre-established Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units, indicating a routine, pre-planned disposition rather than a discretionary trade.
MediaAlpha filed a Form 144 reporting proposed sales of 39,000 shares of Common Stock. The filing lists the securities as related to an Equity Compensation event with a Restricted Stock Lapse dated 08/15/2025. The cover shows 06/15/2026 and NYSE as the exchange. The filing also records three reported sales by Keith Cramer of 10,000, 10,000 and 13,000 shares on 03/16/2026, 04/15/2026, and 05/15/2026 respectively, with associated dollar proceeds listed.
MediaAlpha, Inc. director Eugene Nonko reported selling a total of 23,202 shares of Class A Common Stock. The sales occurred on June 10, 2026 in open-market transactions at weighted-average prices around $10 per share, across price ranges from $10.00 to $10.05.
The transactions included 20,001 shares sold indirectly through O.N.E. Holdings, LLC and 3,201 shares sold from his direct holdings. These trades were executed under a pre-arranged Rule 10b5-1 trading plan primarily to cover taxes from vesting restricted stock units, and Nonko continues to hold 1,227,273 shares indirectly and 956,574 shares directly.
MediaAlpha, Inc. affiliate filed a Form 144 reporting proposed sales of Common Stock by an affiliate. The filing lists multiple recent transactions by Eugene Nonko with specific trade dates, share counts and dollar amounts, and notes RSU/capital-contribution origin for certain shares.
MediaAlpha, Inc. Chief Technology Officer Yeh Kuanling Amy sold 3,000 shares of Class A common stock in an open-market transaction at a weighted-average price of $8.8896 per share. The trades were executed under a pre-established Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting.
Following this sale, the CTO directly holds 569,985 shares. The footnotes note that the 3,000 shares were sold in multiple transactions at prices ranging from $8.675 to $9.01 per share, and detailed price information is available upon request.
StClair Lauren reported acquisition or exercise transactions in this Form 4 filing.
MediaAlpha, Inc. director Lauren StClair received an equity award in the form of 20,900 restricted stock units of Class A Common Stock. The units were granted as compensation for service on the board under the company’s Omnibus Incentive Plan.
Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock upon vesting. All 20,900 units will vest on the earlier of May 5, 2027 or the date of MediaAlpha’s 2027 annual meeting, subject to continued board service. Following this grant, StClair’s reported direct holdings from this award total 20,900 shares-equivalent.
MediaAlpha, Inc. director Lauren StClair filed an initial insider ownership report on Form 3. The filing lists StClair as a director of the company but does not report any stock purchases, sales, option exercises, or other transactions at this time.
MediaAlpha, Inc. Chief Revenue Officer Keith Cramer reported a mix of stock sales and RSU vesting transactions. On May 15, 2026, he sold 13,000 shares of Class A Common Stock in open-market transactions at a weighted-average price of $8.0528 per share, under a previously adopted Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting. The same day, 9,774 Restricted Stock Units were converted into an equal number of Class A shares at an exercise price of $0.00 per share as part of RSU grants from March 15, 2023 and March 15, 2024 that vest over several years, subject to continued employment.
MediaAlpha, Inc. officer Thompson Patrick Ryan reported routine tax-related share dispositions on Class A Common Stock. On May 15, 2026, a total of 20,294 shares were withheld at $8.05 per share to cover required tax obligations tied to previously granted restricted stock units.
These are coded as tax-withholding dispositions, not open-market sales, and reflect automatic share delivery to satisfy tax liabilities at settlement. After these transactions, Ryan directly holds 1,104,336 shares of MediaAlpha Class A Common Stock.