Malibu Boats Announces Historic Six-Year Global Partnership with IWWF
Malibu Boats (NASDAQ: MBUU) has announced a landmark six-year global partnership with the International Waterski & Wakeboard Federation (IWWF), effective January 1, 2026. As the exclusive official towboat partner, Malibu will support IWWF's premier waterski, wakeboard, and wakesurf events.
The partnership launches with two flagship models: the Response TXi, known for record-setting waterskiing performance, and the M230, Malibu's premier wake sports boat featuring Surf Gate™ and Power Wedge® III technology. The collaboration aims to advance towed watersports globally while ensuring athletes compete with Malibu's most advanced boats.
Malibu Boats (NASDAQ: MBUU) ha annunciato una partnership globale di sei anni con la International Waterski & Wakeboard Federation (IWWF), effettiva dal 1 gennaio 2026. In quanto partner ufficiale esclusivo di towboat, Malibu supporterà gli eventi principali di sci nautico, wakeboard e wakesurf della IWWF.
La partnership si avvia con due modelli di punta: il Response TXi, noto per le prestazioni record nel waterski, e il M230, la barca leader di Malibu per gli sport acquatici da wake con tecnologia Surf Gate™ e Power Wedge® III. La collaborazione punta a far crescere i towing sports a livello globale, garantendo agli atleti di gareggiare con le barche più avanzate di Malibu.
Malibu Boats (NASDAQ: MBUU) ha anunciado una asociación global de seis años con la International Waterski & Wakeboard Federation (IWWF), vigente a partir del 1 de enero de 2026. Como socio oficial exclusivo de towboat, Malibu respaldará los principales eventos de waterski, wakeboard y wakesurf de la IWWF.
La asociación arranca con dos modelos emblemáticos: el Response TXi, conocido por su rendimiento récord en waterski, y el M230, el barco líder de Malibu para wake sports con la tecnología Surf Gate™ y Power Wedge® III. La colaboración busca impulsar globalmente los deportes náuticos remolcados y garantizar que los atletas compitan con las embarcaciones más avanzadas de Malibu.
Malibu Boats (NASDAQ: MBUU)가 6년간의 글로벌 파트너십을 국제 워터스키 및 웨이크보드 연맹(IWWF)과 체결했다고 발표했으며, 효력은 2026년 1월 1일부터 발생합니다. 독점적인 공식 토우보트 파트너로서 Malibu는 IWWF의 주요 워터스키, 웨이크보드 및 웨이크서프 대회를 지원할 것입니다.
파트너십은 두 가지 주력 모델로 시작합니다: 레코드 경신의 워터스키 성능으로 알려진 Response TXi와 Surf Gate™ 및 Power Wedge® III 기술을 갖춘 Malibu의 프리미어 웨이크 스포츠 보트 M230입니다. 이 협력은 전 세계적으로 토우 워터스포츠를 발전시키고 선수들이 Malibu의 가장 진보된 보트를 사용해 경쟁하도록 하는 것을 목표로 합니다.
Malibu Boats (NASDAQ: MBUU) a annoncé un partenariat mondial historique de six ans avec la Fédération internationale de wakeboard et de waterski (IWWF), en vigueur à partir du 1er janvier 2026. En tant que partenaire officiel exclusif de towboat, Malibu soutiendra les principaux événements de waterski, wakeboard et wakesurf de l'IWWF.
Le partenariat débute avec deux modèles phares: le Response TXi, reconnu pour ses performances record en waterski, et le M230, le bateau incontournable de Malibu pour les sports de wake doté de Surf Gate™ et Power Wedge® III.La collaboration vise à faire progresser mondialement les sports nautiques tractés tout en garantissant que les athlètes concourent avec les bateaux les plus avancés de Malibu.
Malibu Boats (NASDAQ: MBUU) hat eine bahnbrechende sechsjährige globale Partnerschaft mit der International Waterski & Wakeboard Federation (IWWF) angekündigt, gültig ab dem 1. Januar 2026. Als exklusiver offizieller Towboat-Partner wird Malibu die weltweiten Waterski-, Wakeboard- und Wakesurf-Veranstaltungen der IWWF unterstützen.
Die Partnerschaft beginnt mit zwei Flaggschiffmodellen: dem Response TXi, bekannt für Rekordleistungen im Wasserski, und dem M230, Malibus Spitzenboot für Wake-Sportarten mit Surf Gate™ und Power Wedge® III-Technologie. Ziel der Zusammenarbeit ist es, den Wassersport hinter dem Boot weltweit voranzutreiben und sicherzustellen, dass Athleten mit den fortschrittlichsten Malibu-Booten antreten.
Malibu Boats (NASDAQ: MBUU) أعلنت عن شراكة عالمية تاريخية مدتها ست سنوات مع الاتحاد الدولي لركوب الأمواج على الماء والتزلج بالشوكة (IWWF)، سارية اعتباراً من 1 يناير 2026. وكونها الشريك الرسمي الحصري لزورق السحب، ستدعم Malibu فعاليات الإبحار بالماء والتزلج بالماء وركوب الأمواج على الماء الرئيسية التابعة لـ IWWF.
تبدأ الشراكة بنموذجين رائدين: Response TXi، المعروف بأداءه القياسي في التزلج على الماء، وM230، قارب Malibu الرائد لرياضات الأمواج البحرية بتقنية Surf Gate™ وPower Wedge® III. تهدف الشراكة إلى تعزيز رياضات الماء المنقولة بواسطة الزوراق عالميًا مع ضمان منافسة الرياضيين بأحدث قوارب Malibu.
Malibu Boats (NASDAQ: MBUU) 宣布与国际滑水与站立式划水联合会（IWWF）达成
该伙伴关系以两款旗舰型号开启：Response TXi，以其在滑水方面的创纪录性能著称；以及M230，配备 Surf Gate™ 与 Power Wedge® III 技术的 Malibu 顶级冲浪运动艇。此合作旨在全球推动拖曳水上运动的发展，同时确保运动员使用 Malibu 最先进的船艇参赛。
- Secured exclusive six-year partnership with IWWF, strengthening market position
- Partnership expands global reach and brand visibility in competitive watersports
- Demonstrates product leadership with record-setting Response TXi model
- None.
Insights
Malibu's exclusive IWWF partnership strengthens market leadership and creates significant brand exposure in competitive watersports globally.
Malibu Boats' exclusive six-year partnership with the International Waterski & Wakeboard Federation represents a significant strategic expansion of the company's competitive positioning in the performance sport boat market. By securing exclusive towboat rights for IWWF's premier global events, Malibu gains unparalleled brand exposure at the highest levels of competition across waterskiing, wakeboarding, and wakesurfing disciplines.
This partnership delivers multiple commercial advantages beyond basic sponsorship. It creates a powerful product validation mechanism by placing Malibu's flagship models—the Response TXi and M230—directly in the hands of elite athletes at world-class competitions. This real-world testing ground provides both marketing leverage and valuable performance feedback to guide future innovations.
The timing aligns with growing interest in watersports following recent pandemic-driven outdoor recreation trends. From a competitive standpoint, this exclusive arrangement effectively blocks rival manufacturers from showcasing their boats at premier IWWF events for six years, creating a meaningful competitive moat in the high-performance segment.
For investors, this partnership signals Malibu's commitment to cementing its leadership position while creating new pathways for global market penetration through IWWF's international reach. The multi-year structure provides predictable brand exposure and potential revenue opportunities through 2032, adding stability to Malibu's long-term market development strategy.
LOUDON, Tenn., Sept. 15, 2025 (GLOBE NEWSWIRE) -- Malibu Boats, Inc. (NASDAQ: MBUU), the global leader in performance sport boats, is proud to announce a six-year global partnership with the International Waterski & Wakeboard Federation (IWWF), beginning January 1, 2026, to support the IWWF’s premier waterski, wakeboard, and wakesurf events. This strategic alliance names Malibu as the exclusive official towboat partner of the organization and unites Malibu’s legendary performance with the IWWF’s mission to grow towed watersports worldwide.
Two elite Malibu models will kick off this partnership: the Response TXi and the Malibu M230. The Response TXi, celebrated for its precise handling, minimal wakes, and record-setting pedigree, has pulled more world records in waterskiing than any other boat. Featuring Malibu’s T-Cut Diamond Hull, the TXi is trusted by elite slalom, trick, and jump athletes around the globe. The Malibu M230 is Malibu’s flagship wake sports boat and the choice of pro riders including Massi Piffaretti (ITA), Bec Gange (AUS), Stacia Bank (USA), and Luca Kidd (GBR). Built on the M-Line hull and equipped with Surf Gate™ and Power Wedge® III, the M230 delivers scalable wakes and waves that meet the demands of progressive wakeboarding and wakesurfing.
Both represent the precision, power, and innovation Malibu delivers at the highest level of competition. As Malibu continues to advance design and technology, the IWWF partnership will ensure that athletes always compete behind Malibu’s most advanced boats—whether today’s TXi and M230 or their next-generation successors.
“Malibu was founded by athletes who wanted something better. This partnership honors that legacy and pushes it into the future,” said Rachael Green, Senior Vice President of Engineering and Production at Malibu Boats. “We’re proud to support the best athletes in the world with Malibu boats—today that means the TXi and M230, and tomorrow it will mean the next evolution of innovation in competition performance.”
“The M230 gives me the consistency and power I need to keep progressing,” added Massi Piffaretti, Malibu pro rider. “Whether I’m training, filming or competing for a World Championship, this boat delivers every time.”
This partnership reflects a shared commitment to innovation, athlete development, and expanding the reach of waterskiing, wakeboarding, and wakesurfing across the globe.
About Malibu Boats, Inc.
Malibu Boats, Inc. (NYSE: MBUU) is a leading designer, manufacturer, and marketer of a diverse range of recreational powerboats, including performance sport, sterndrive, and outboard boats. Malibu Boats, Inc. is the market leader in the performance sport boat category through its Malibu and Axis boat brands, the leader in the 20’–40’ segment of the sterndrive boat category through its Cobalt brand, and in a leading position in the saltwater fishing boat market with its Pursuit and Cobia offshore boats and Pathfinder, Maverick, and Hewes flats and bay boat brands. A preeminent innovator in the powerboat industry, Malibu Boats, Inc. designs products that appeal to an expanding range of recreational boaters, fishermen, and watersports enthusiasts whose passion for boating is a key component of their active lifestyles.
For more information, visit www.malibuboats.com, www.axiswake.com, www.cobaltboats.com, www.pursuitboats.com, or www.maverickboatgroup.com.
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/07550ae5-d020-4947-ae5f-262e9707fd3d
https://www.globenewswire.com/NewsRoom/AttachmentNg/8c78dfd1-4897-4814-bff5-df2ca3f2e8fb
Media Contact Malibu Boats Marketing Team media@malibuboats.com (865) 555-2026
FAQ
What is the duration and scope of Malibu Boats' partnership with IWWF?
Which Malibu boat models will be used in IWWF competitions?
What records has the Malibu Response TXi achieved in waterskiing?
Who are the professional athletes associated with Malibu's M230?
