Experience the Magic of McDonaldland with a Signature Meal & Specialty Shake
McDonald's (NYSE:MCD) is reviving its iconic McDonaldland characters after more than 20 years with the launch of a new limited-time promotion starting August 12, 2025. The campaign features the McDonaldland Meal, which includes a choice of Quarter Pounder with Cheese or 10-piece Chicken McNuggets, World Famous Fries, and a new Mt. McDonaldland Shake with a mystery flavor.
The promotion includes exclusive collectible tins featuring postcards and stickers of beloved characters like Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese, and the Fry Friends. Additionally, McDonald's is launching merchandise collaborations with Pacsun for apparel and Away for luggage accessories.
McDonald's (NYSE:MCD) riporta in vita i suoi iconici personaggi di McDonaldland dopo oltre 20 anni con il lancio di una nuova promozione a tempo limitato a partire dal 12 agosto 2025. La campagna presenta il McDonaldland Meal, che include la scelta tra un Quarter Pounder con formaggio o 10 Chicken McNuggets, le famose World Famous Fries e un nuovo Mt. McDonaldland Shake con un gusto misterioso.
La promozione comprende lattine da collezione esclusive con cartoline e adesivi dei personaggi più amati come Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese e i Fry Friends. Inoltre, McDonald's lancia collaborazioni di merchandising con Pacsun per l'abbigliamento e Away per accessori da viaggio.
McDonald's (NYSE:MCD) revive a sus icónicos personajes de McDonaldland después de más de 20 años con el lanzamiento de una nueva promoción por tiempo limitado a partir del 12 de agosto de 2025. La campaña presenta la Comida McDonaldland, que incluye la opción de un Quarter Pounder con queso o 10 piezas de Chicken McNuggets, las famosas World Famous Fries y un nuevo Mt. McDonaldland Shake con un sabor misterioso.
La promoción incluye latas coleccionables exclusivas con postales y pegatinas de personajes queridos como Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese y los Fry Friends. Además, McDonald's lanza colaboraciones de merchandising con Pacsun para ropa y Away para accesorios de equipaje.
맥도날드(NYSE:MCD)가 20년 넘게 잠들어 있던 맥도날드랜드의 상징적인 캐릭터들을 2025년 8월 12일부터 시작하는 한정 프로모션으로 다시 선보입니다. 이번 캠페인에는 쿼터 파운더 치즈버거나 10조각 치킨 맥너겟 중 선택할 수 있는 맥도날드랜드 밀, 세계적으로 유명한 감자튀김, 그리고 미스터리 맛의 새로운 Mt. McDonaldland 셰이크가 포함됩니다.
프로모션에는 로널드 맥도날드, 그림스, 버디, 햄버글러, 메이어 맥치즈, 프라이 프렌즈 같은 사랑받는 캐릭터들의 엽서와 스티커가 담긴 독점 수집용 틴 케이스가 포함되어 있습니다. 또한 맥도날드는 의류 브랜드 Pacsun과 여행 가방 액세서리 브랜드 Away와의 콜라보레이션 상품도 출시합니다.
McDonald's (NYSE:MCD) fait revivre ses personnages emblématiques de McDonaldland après plus de 20 ans avec le lancement d'une nouvelle promotion limitée à partir du 12 août 2025. La campagne propose le McDonaldland Meal, comprenant le choix entre un Quarter Pounder au fromage ou 10 Chicken McNuggets, les célèbres World Famous Fries, et un nouveau Mt. McDonaldland Shake au goût mystère.
La promotion inclut des boîtes à collectionner exclusives avec des cartes postales et des autocollants des personnages adorés tels que Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese et les Fry Friends. De plus, McDonald's lance des collaborations merchandising avec Pacsun pour les vêtements et Away pour les accessoires de bagages.
McDonald's (NYSE:MCD) belebt seine ikonischen McDonaldland-Figuren nach über 20 Jahren mit einer neuen zeitlich begrenzten Aktion ab dem 12. August 2025 wieder. Die Kampagne umfasst das McDonaldland Meal, das die Wahl zwischen einem Quarter Pounder mit Käse oder 10 Chicken McNuggets, die weltberühmten Pommes Frites und einen neuen Mt. McDonaldland Shake mit geheimnisvollem Geschmack bietet.
Die Aktion beinhaltet exklusive Sammlerdosen mit Postkarten und Aufklebern der beliebten Figuren wie Ronald McDonald, Grimace, Birdie, Hamburglar, Bürgermeister McCheese und den Fry Friends. Außerdem startet McDonald's Merchandise-Kooperationen mit Pacsun für Bekleidung und Away für Reiseaccessoires.
- Launch of nostalgic marketing campaign leveraging beloved McDonaldland characters to drive customer engagement
- New limited-edition merchandise collaborations with premium brands Pacsun and Away
- Introduction of collectible items to drive repeat customer visits
- None.
A trip to McDonald's is a trip to McDonaldland, starting Aug. 12
The meal features a new, limited-edition Mt. McDonaldland Shake – an ode to one of its major landmarks – that offers a secret concoction as enchanting as the world itself. It's up to you to discover the surprise flavor. It also comes with your choice of a Quarter Pounder® with Cheese or 10-piece Chicken McNuggets®, World Famous Fries®, and even a first-of-its-kind collectible souvenir that's sure to unlock core memories.
But first... a note from your travel advisor
"Over the past few years we've seen how fans flock to our characters, everyone from Grimace to the Hamburglar. But many, especially the new generation, don't know that's just the tip of the iceberg. There's an entire magical world of McDonaldland filled with characters, places and lore," said Jennifer "JJ" Healan, McDonald's VP,
So, pack your bags for a fun-filled itinerary that lets you explore all that McDonaldland has to offer!
- Stop #1: Refresh Yourself at Mt. McDonaldland
Experience the volcano first-hand with our limited-edition shake, inspired by the vibrant blue "lava" and pink clouds of Mt. McDonaldland.
- Stop #2: Swing by the Souvenir Shop and Meet the Locals
Every McDonaldland Meal comes with one of six exclusive collectible tins featuring postcards, stickers and more, each inspired by the different characters. Get your hands on the full collection, because no trip is complete without a souvenir!
- Stop #3: Discover the Rich History
McDonaldland first opened its doors in 1971, introducing fans to the beloved characters and their home filled with Apple Pie Trees and Hamburger Patches. For over 20 years, McDonaldland was featured in everything from games to movies, and the characters developed a devoted fan following. Now the gang is back together, and fans can rediscover the epic world and its characters or experience it for the first time – all through the meal.
- Stop #4: Show Your McDonaldland Pride
Grab limited-edition merch from our collaborations with Pacsun on Aug. 12, featuring sweat sets and graphic tees as colorful as McDonaldland itself, and Away including complimentary luggage tags and bag charms with any purchase at Away retail locations from Aug. 18 onward, while supplies last. Now you can carry a piece of McDonaldland magic wherever you go.
Pack your bags, because a trip to McDonald's is a trip to McDonaldland IRL this summer. And be sure to head to McDonaldland.com to learn more about the world and keep an eye out on social @McDonald's on Instagram, TikTok, X and Facebook for more ways to explore what this world has to offer. Adventure awaits!
McDonald's USA
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to millions of customers every day. Ninety-five percent of McDonald's approximately 13,500
Media Contact:
McDonald's USA
press@us.mcd.com
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SOURCE McDonald's USA
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