Experience the Magic of McDonaldland with a Signature Meal & Specialty Shake
Rhea-AI Summary
McDonald's (NYSE:MCD) is reviving its iconic McDonaldland characters after more than 20 years with the launch of a new limited-time promotion starting August 12, 2025. The campaign features the McDonaldland Meal, which includes a choice of Quarter Pounder with Cheese or 10-piece Chicken McNuggets, World Famous Fries, and a new Mt. McDonaldland Shake with a mystery flavor.
The promotion includes exclusive collectible tins featuring postcards and stickers of beloved characters like Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese, and the Fry Friends. Additionally, McDonald's is launching merchandise collaborations with Pacsun for apparel and Away for luggage accessories.
Positive
- Launch of nostalgic marketing campaign leveraging beloved McDonaldland characters to drive customer engagement
- New limited-edition merchandise collaborations with premium brands Pacsun and Away
- Introduction of collectible items to drive repeat customer visits
Negative
- None.
News Market Reaction – MCD
In the Aug 5 session, MCD declined 1.79%, reflecting a mild negative market reaction. Our momentum scanner triggered 2 alerts that day, indicating moderate trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
A trip to McDonald's is a trip to McDonaldland, starting Aug. 12
The meal features a new, limited-edition Mt. McDonaldland Shake – an ode to one of its major landmarks – that offers a secret concoction as enchanting as the world itself. It's up to you to discover the surprise flavor. It also comes with your choice of a Quarter Pounder® with Cheese or 10-piece Chicken McNuggets®, World Famous Fries®, and even a first-of-its-kind collectible souvenir that's sure to unlock core memories.
But first... a note from your travel advisor
"Over the past few years we've seen how fans flock to our characters, everyone from Grimace to the Hamburglar. But many, especially the new generation, don't know that's just the tip of the iceberg. There's an entire magical world of McDonaldland filled with characters, places and lore," said Jennifer "JJ" Healan, McDonald's VP,
So, pack your bags for a fun-filled itinerary that lets you explore all that McDonaldland has to offer!
- Stop #1: Refresh Yourself at Mt. McDonaldland
Experience the volcano first-hand with our limited-edition shake, inspired by the vibrant blue "lava" and pink clouds of Mt. McDonaldland.
- Stop #2: Swing by the Souvenir Shop and Meet the Locals
Every McDonaldland Meal comes with one of six exclusive collectible tins featuring postcards, stickers and more, each inspired by the different characters. Get your hands on the full collection, because no trip is complete without a souvenir!
- Stop #3: Discover the Rich History
McDonaldland first opened its doors in 1971, introducing fans to the beloved characters and their home filled with Apple Pie Trees and Hamburger Patches. For over 20 years, McDonaldland was featured in everything from games to movies, and the characters developed a devoted fan following. Now the gang is back together, and fans can rediscover the epic world and its characters or experience it for the first time – all through the meal.
- Stop #4: Show Your McDonaldland Pride
Grab limited-edition merch from our collaborations with Pacsun on Aug. 12, featuring sweat sets and graphic tees as colorful as McDonaldland itself, and Away including complimentary luggage tags and bag charms with any purchase at Away retail locations from Aug. 18 onward, while supplies last. Now you can carry a piece of McDonaldland magic wherever you go.
Pack your bags, because a trip to McDonald's is a trip to McDonaldland IRL this summer. And be sure to head to McDonaldland.com to learn more about the world and keep an eye out on social @McDonald's on Instagram, TikTok, X and Facebook for more ways to explore what this world has to offer. Adventure awaits!
McDonald's USA
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to millions of customers every day. Ninety-five percent of McDonald's approximately 13,500
Media Contact:
McDonald's USA
press@us.mcd.com
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SOURCE McDonald's USA