MasterCraft Boat Company Enhances Dealer Network with Performance Marine Watersports at Lake of the Ozarks
MasterCraft Boat Company has partnered with Performance Marine Watersports in Osage Beach, Missouri, expanding its dealer network at Lake of the Ozarks. The strategic alliance combines MasterCraft's award-winning towboats with Performance Marine's 30+ years of local expertise.
As the first dedicated watersports dealership at Lake of the Ozarks, Performance Marine will offer MasterCraft's range of boats, including models for size-restricted lakes and yacht-certified vessels. The dealership provides white-glove service, convenient on-water demos, and is located directly across from the lake.
Greg Miller, VP of Global Sales at MasterCraft, emphasized their commitment to exceptional ownership experience, while Grant Norton, Performance Marine's Sales Manager, expressed excitement about partnering with the legacy brand. This expansion strengthens MasterCraft's position in the towboat category and enhances customer service capabilities in the Ozarks region.
MasterCraft Boat Company ha stretto una partnership con Performance Marine Watersports a Osage Beach, Missouri, ampliando la sua rete di concessionari al Lake of the Ozarks. Questa collaborazione strategica unisce le rinomate barche trainabili di MasterCraft all'esperienza locale trentennale di Performance Marine.
In qualità di primo concessionario specializzato in sport acquatici al Lake of the Ozarks, Performance Marine offrirà l'intera gamma di barche MasterCraft, inclusi modelli adatti a laghi con restrizioni di dimensioni e imbarcazioni certificate per yacht. Il concessionario garantisce un servizio di alta qualità, dimostrazioni pratiche direttamente sull'acqua e si trova proprio di fronte al lago.
Greg Miller, vicepresidente delle vendite globali di MasterCraft, ha sottolineato l'impegno verso un'esperienza di proprietà eccezionale, mentre Grant Norton, responsabile vendite di Performance Marine, ha espresso entusiasmo per la collaborazione con questo marchio storico. Questa espansione rafforza la posizione di MasterCraft nel settore delle barche trainabili e migliora le capacità di assistenza clienti nella regione degli Ozarks.
MasterCraft Boat Company se ha asociado con Performance Marine Watersports en Osage Beach, Missouri, ampliando su red de concesionarios en el Lake of the Ozarks. Esta alianza estratégica combina las galardonadas embarcaciones de arrastre de MasterCraft con más de 30 años de experiencia local de Performance Marine.
Como el primer concesionario dedicado a los deportes acuáticos en el Lake of the Ozarks, Performance Marine ofrecerá la gama de barcos de MasterCraft, incluyendo modelos para lagos con restricciones de tamaño y embarcaciones certificadas para yates. El concesionario brinda un servicio exclusivo, demostraciones cómodas en el agua y está ubicado justo frente al lago.
Greg Miller, vicepresidente de ventas globales de MasterCraft, destacó su compromiso con una experiencia de propiedad excepcional, mientras que Grant Norton, gerente de ventas de Performance Marine, expresó su entusiasmo por asociarse con esta marca legendaria. Esta expansión fortalece la posición de MasterCraft en la categoría de barcos de arrastre y mejora las capacidades de servicio al cliente en la región de Ozarks.
MasterCraft 보트 컴퍼니는 미주리주 오세이지 비치에 위치한 Performance Marine Watersports와 협력하여 오자크 호수 지역 내 딜러 네트워크를 확장했습니다. 이번 전략적 제휴는 MasterCraft의 수상 경력에 빛나는 견인 보트와 Performance Marine의 30년 이상의 지역 전문 지식을 결합합니다.
오자크 호수에서 최초로 수상 스포츠 전용 딜러십인 Performance Marine은 크기 제한이 있는 호수용 모델과 요트 인증 선박을 포함한 MasterCraft의 다양한 보트 라인을 제공합니다. 딜러십은 고급 서비스와 편리한 수상 시승을 제공하며, 호수 바로 맞은편에 위치해 있습니다.
MasterCraft 글로벌 영업 부사장 Greg Miller는 탁월한 소유 경험에 대한 의지를 강조했으며, Performance Marine 영업 매니저 Grant Norton은 이 전통 있는 브랜드와의 협력에 대해 기대감을 나타냈습니다. 이번 확장은 MasterCraft의 견인 보트 부문 입지를 강화하고 오자크 지역의 고객 서비스 역량을 향상시킵니다.
MasterCraft Boat Company s'est associée à Performance Marine Watersports à Osage Beach, Missouri, élargissant ainsi son réseau de concessionnaires au Lake of the Ozarks. Cette alliance stratégique combine les bateaux de remorquage primés de MasterCraft avec plus de 30 ans d'expertise locale de Performance Marine.
En tant que premier concessionnaire dédié aux sports nautiques au Lake of the Ozarks, Performance Marine proposera la gamme complète de bateaux MasterCraft, incluant des modèles adaptés aux lacs à taille limitée et des embarcations certifiées pour yachts. La concession offre un service haut de gamme, des démonstrations pratiques sur l'eau et est située en face du lac.
Greg Miller, vice-président des ventes mondiales chez MasterCraft, a souligné leur engagement envers une expérience de propriété exceptionnelle, tandis que Grant Norton, directeur des ventes de Performance Marine, a exprimé son enthousiasme quant à ce partenariat avec cette marque emblématique. Cette expansion renforce la position de MasterCraft dans la catégorie des bateaux de remorquage et améliore les capacités de service client dans la région des Ozarks.
MasterCraft Boat Company hat eine Partnerschaft mit Performance Marine Watersports in Osage Beach, Missouri, geschlossen und damit sein Händlernetzwerk am Lake of the Ozarks erweitert. Die strategische Allianz vereint die preisgekrönten Zugboote von MasterCraft mit der über 30-jährigen lokalen Expertise von Performance Marine.
Als erster spezialisierter Wassersporthändler am Lake of the Ozarks wird Performance Marine die gesamte Bootspalette von MasterCraft anbieten, einschließlich Modelle für seen mit Größenbeschränkungen und yachtzertifizierte Boote. Das Autohaus bietet erstklassigen Service, bequeme Wasserdemos und befindet sich direkt gegenüber dem See.
Greg Miller, Vizepräsident für globalen Vertrieb bei MasterCraft, betonte das Engagement für ein außergewöhnliches Eigentümererlebnis, während Grant Norton, Verkaufsleiter bei Performance Marine, seine Begeisterung über die Partnerschaft mit der Traditionsmarke ausdrückte. Diese Erweiterung stärkt MasterCrafts Position im Zugbootsegment und verbessert die Kundenservicefähigkeiten in der Ozarks-Region.
- Strategic expansion into Lake of the Ozarks market through partnership with established 30-year dealer
- Enhanced market presence in Missouri's premier boating destination
- Broadened product offering through Performance Marine Watersports' dealership network
- Direct lakefront location of new dealer enables convenient on-water demos, potentially boosting sales
- Partnership with family-owned business aligns with MasterCraft's premium brand positioning
- None.
Insights
MasterCraft's new Missouri dealership partnership expands regional distribution with limited immediate financial impact.
MasterCraft Boat Company's partnership with Performance Marine Watersports represents a targeted expansion of its dealer network at Lake of the Ozarks, a significant recreational boating destination. This move strengthens MasterCraft's distribution capabilities in a strategic regional market.
The partnership leverages Performance Marine Watersports' 30+ years of local expertise and established reputation. The dealership offers several valuable operational attributes that support MasterCraft's premium positioning: location directly across from the lake, on-water demonstrations, and white-glove service - all important factors in the high-end boat segment where customer experience significantly influences purchasing decisions.
This partnership allows MasterCraft to showcase both its size-restricted lake models and yacht-certified vessels capable of handling rougher waters, enabling the company to address multiple customer segments within this regional market. As the first dedicated watersports dealership at Lake of the Ozarks, Performance Marine has an established customer base of wake boat enthusiasts.
While the announcement represents positive business development in enhancing MasterCraft's distribution network, no financial terms or projected revenue impacts are disclosed. This partnership appears to be an incremental enhancement to MasterCraft's dealer network rather than a transformative business development, consistent with normal course-of-business expansion for boat manufacturers.
Strategic Partnership Enhances MasterCraft’s Customer Experience and Service Capabilities at Missouri’s Premier Boating Destination
VONORE, Tenn., April 29, 2025 (GLOBE NEWSWIRE) -- MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) and the best-selling towboat brand, today announces a new dealership partnership with Performance Marine Watersports, a trusted name in Osage Beach, MO, for over 30 years. This strategic expansion further positions MasterCraft as a leader in the towboat category and throughout the Lake of the Ozarks region, combining its award-winning innovation and craftsmanship with Performance Marine Watersports’ proven expertise and dedication to exceptional customer service. Through this partnership, MasterCraft’s reinforces its commitment to delivering best-in-class experiences for current and future MasterCraft owners.
As the first dedicated watersports dealership at Lake of the Ozarks, Performance Marine Watersports has long been a go-to destination for wake boat enthusiasts in the region. With the addition of MasterCraft to its lineup, the dealership now offers an even broader range of high-performance options – featuring MasterCraft models designed for both size-restricted lakes and yacht-certified vessels built to handle the rougher waters of Lake of the Ozarks.
“We know the boating community in the Ozarks is incredibly strong, and we couldn’t be more excited to introduce MasterCraft to both new and loyal customers through our partnership with Performance Marine Watersports,” said Greg Miller, VP of Global Sales at MasterCraft. “At MasterCraft, delivering an exceptional ownership experience is a top priority. With Performance Marine Watersports being a family-owned and operated dealership, we’re confident their personalized, high-quality service will align perfectly with the standards our customers expect and deserve.”
Located directly across from the lake, Performance Marine Watersports delivers white-glove service with every boat purchase and offers convenient on-water demos.
“It’s been a long-time goal of ours to partner with a legacy brand like MasterCraft, and we’re thrilled to now offer our community the opportunity to experience their exceptional lineup firsthand,” said Grant Norton, Performance Marine Watersports Sales Manager. “We’re excited to grow the MasterCraft family here at Lake of the Ozarks and look forward to hosting more events and owner reunions in the seasons ahead.”
For more information about MasterCraft and Performance Marine Watersports, please visit https://www.mastercraft.com/ and https://www.performanceloz.com/. Make sure to follow both MasterCraft and Performance Marine Watersports on Instagram.
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest and Balise. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.BalisePontoonBoats.com.
Media Contact:
Mandie Albert
The Brand Amp
MasterCraftPR@TheBrandAmp.com
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