MasterCraft Boat Company Expands International Dealer Network to Mexico and Germany
Rhea-AI Summary
MasterCraft Boat Company (NASDAQ: MCFT), a leading towboat manufacturer, has announced a significant international expansion with the addition of new dealerships in Mexico and Germany. The expansion includes two dealerships in Mexico (PROA CDMX in Mexico City and PROA MasterCraft Mexico in Valle de Bravo) and three in Germany (MCD-Performance in Velten, MUHL Wakeboats in Hann. Münden, and SURFBOATS in Kressbronn).
The expansion is driven by growing global demand for MasterCraft's premium boats and services. Each new dealership was selected based on their service excellence, product expertise, and commitment to customer care, further strengthening MasterCraft's position as the world's leading towboat brand.
Positive
- Strategic expansion into two key international markets (Mexico and Germany)
- Addition of five new authorized dealerships to meet growing global demand
- Careful selection of dealers with proven track records in service and expertise
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, MCFT declined 3.07%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
International Expansion Fuels MasterCraft’s Mission to Deliver Unmatched Craftsmanship, Performance and Luxury to Boaters Around the World
VONORE, Tenn., Sept. 09, 2025 (GLOBE NEWSWIRE) -- MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) and the best-selling towboat brand, today announced an international expansion with new dealerships in Mexico and Germany. The expanded dealership network delivers MasterCraft’s industry-leading towboats, and its exceptional service, to new consumers in key markets around the world.
“Global demand for the MasterCraft experience continues to grow, and expanding our dealer network ensures we’re there to meet it,” said Greg Miller, Vice President of Global Sales at MasterCraft Boat Company. “The addition of new dealerships in Mexico and Germany marks a significant step in our strategy to bring premium, best-in-class boats and service to boaters all around the world.”
MasterCraft is proud to welcome two new dealerships in Mexico and three in Germany. Each dealership has been selected for its proven track record of exceptional service, deep MasterCraft product expertise, and commitment to delivering the highest standards of customer care. With these new international partners, MasterCraft continues to strengthen its position as the world’s leading towboat brand – bringing more boaters the craftsmanship, performance, and lifestyle that define the MasterCraft name.
The authorized MasterCraft dealerships in Mexico include:
PROA CDMX: Mexico City
Monte Athos 415, Chapultepec hills Mexico City
Tel: 55-55806477
Website: https://www.proamx.com/
Email: nfo@proamx.com
PROA MasterCraft Mexico: Valle de Bravo
Av. Toluca 425, Otumba Neighborhood Valle de Bravo
Tel: 722-295-5252
Website: https://www.proamx.com/
Email: tiendavalle@proamx.com
The authorized MasterCraft dealerships in Germany include:
MCD-Performance:
Berliner Str. 17a, 16727 Velten
Tel: +49 170 27 47 912
Website: https://mcd-performance.de/
Email: maik.freer@mcd-performance.de
MUHL Wakeboats:
Prof.-Oelkers-Str. 12, 34346 Hann. Münden
Tel: +49 5541 988013
Website: https://muhl-wakeboats.de/home/
Email: INFO@MUHL-WAKEBOATS.DE
SURFBOATS:
Bodan-Werft 5, 88079 Kressbronn
Tel: 015904072958
Website: https://www.surfboats.de/
Email: info@surfboats.de
MasterCraft is driven by a mission to deliver industry-leading quality, uncompromising comfort, and precision craftsmanship in every model. From hull to helm, each boat is engineered with meticulous attention to detail, ensuring durability and performance that exceed industry-standards. Designed with both the driver and rider in mind, MasterCraft prioritizes on-water comfort through innovative seating, intuitive controls, and superior ride stability. Above all, the brand is renowned for its unmatched wave and wake performance, consistently pushing the boundaries to provide the perfect pull for wakeboarders, wakesurfers, and skiers alike—setting the standard for excellence on the water.
To learn more about MasterCraft, visit www.MasterCraft.com and follow along on Instagram, YouTube, X, and Facebook.
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.BalisePontoonBoats.com
Media Contact:
Kim Ramos
The Brand Amp
MasterCraftPR@TheBrandAmp.com
FAQ
How many new dealerships did MasterCraft (MCFT) add in its international expansion?
Where are MasterCraft's new dealership locations in Mexico?
What are the new MasterCraft dealership locations in Germany?
Why is MasterCraft (MCFT) expanding its international dealer network?
How does MasterCraft select its new international dealers?
