MasterCraft Returns to Lake Tahoe with Standout Activations for 2025 American Century Championship
MasterCraft Boat Holdings (NASDAQ: MCFT) announces its sixth year of sponsorship at the 2025 American Century Championship (ACC) in Lake Tahoe, starting July 9. The company is introducing several major activations including a $300,000 hole-in-one prize featuring a fully loaded 2024 MasterCraft X24 boat at Hole 12.
The event features a national sweepstakes partnership with Travis Mathew, Ogio, and Callaway, offering VIP experiences and merchandise. MasterCraft's philanthropic initiative, Surf to Save Lives, commits $75,000 to St. Jude Children's Research Hospital. The company will showcase its premium boats, including the redesigned XStar 23 and XStar 25 models, and host post-event activities including a VIP Demo Day and women's Let Her Rip clinic.
MasterCraft Boat Holdings (NASDAQ: MCFT) annuncia il suo sesto anno di sponsorizzazione al 2025 American Century Championship (ACC) a Lake Tahoe, a partire dal 9 luglio. L'azienda presenta diverse iniziative importanti, tra cui un premio da $300.000 per un hole-in-one con una MasterCraft X24 2024 completamente equipaggiata al Buco 12.
L'evento prevede una partnership nazionale con Travis Mathew, Ogio e Callaway, che offre esperienze VIP e merchandising. L'iniziativa filantropica di MasterCraft, Surf to Save Lives, destina 75.000 dollari al St. Jude Children's Research Hospital. L'azienda presenterà le sue barche premium, inclusi i modelli XStar 23 e XStar 25 ridisegnati, e organizzerà attività post-evento come un VIP Demo Day e una clinica femminile Let Her Rip.
MasterCraft Boat Holdings (NASDAQ: MCFT) anuncia su sexto año como patrocinador del American Century Championship (ACC) 2025 en Lake Tahoe, que comienza el 9 de julio. La compañía presenta varias activaciones importantes, incluyendo un premio de $300,000 por hole-in-one que incluye un MasterCraft X24 2024 completamente equipado en el hoyo 12.
El evento cuenta con una asociación nacional con Travis Mathew, Ogio y Callaway, ofreciendo experiencias VIP y productos. La iniciativa filantrópica de MasterCraft, Surf to Save Lives, dona $75,000 al St. Jude Children's Research Hospital. La compañía exhibirá sus botes premium, incluidos los modelos rediseñados XStar 23 y XStar 25, y organizará actividades posteriores al evento como un VIP Demo Day y una clínica femenina Let Her Rip.
MasterCraft Boat Holdings (NASDAQ: MCFT)는 7월 9일부터 시작되는 2025년 레이크 타호에서 열리는 American Century Championship(ACC)에서 6년째 후원한다고 발표했습니다. 회사는 12번 홀에서 완전 장착된 2024년형 MasterCraft X24 보트를 포함한 30만 달러 홀인원 상금 등 여러 주요 이벤트를 선보입니다.
이 행사는 Travis Mathew, Ogio, Callaway와의 전국 추첨 파트너십을 통해 VIP 경험과 상품을 제공합니다. MasterCraft의 자선 활동인 Surf to Save Lives는 St. Jude Children's Research Hospital에 7만 5천 달러를 기부합니다. 회사는 새롭게 디자인된 XStar 23 및 XStar 25 모델을 포함한 프리미엄 보트를 선보이고, VIP 데모 데이와 여성 대상 Let Her Rip 클리닉 등 사후 행사도 주최할 예정입니다.
MasterCraft Boat Holdings (NASDAQ: MCFT) annonce sa sixième année de parrainage au American Century Championship (ACC) 2025 à Lake Tahoe, à partir du 9 juillet. L'entreprise lance plusieurs activations majeures, dont un prix hole-in-one de 300 000 $ avec un MasterCraft X24 2024 entièrement équipé au trou 12.
L'événement inclut un partenariat national de tirage au sort avec Travis Mathew, Ogio et Callaway, offrant des expériences VIP et des produits dérivés. L'initiative philanthropique de MasterCraft, Surf to Save Lives, s'engage à verser 75 000 $ au St. Jude Children's Research Hospital. La société présentera ses bateaux haut de gamme, y compris les modèles XStar 23 et XStar 25 repensés, et organisera des activités post-événement telles qu'une journée de démonstration VIP et une clinique féminine Let Her Rip.
MasterCraft Boat Holdings (NASDAQ: MCFT) gibt seine sechste Sponsoring-Jahr beim American Century Championship (ACC) 2025 in Lake Tahoe bekannt, das am 9. Juli beginnt. Das Unternehmen führt mehrere große Aktionen ein, darunter einen $300.000 Hole-in-One-Preis mit einem voll ausgestatteten MasterCraft X24 2024 am Loch 12.
Die Veranstaltung beinhaltet eine nationale Gewinnspiel-Partnerschaft mit Travis Mathew, Ogio und Callaway, die VIP-Erlebnisse und Merchandise bietet. Die philanthropische Initiative von MasterCraft, Surf to Save Lives, spendet 75.000 Dollar an das St. Jude Children’s Research Hospital. Das Unternehmen präsentiert seine Premium-Boote, darunter die neu gestalteten Modelle XStar 23 und XStar 25, und veranstaltet nach dem Event Aktivitäten wie einen VIP Demo Day und eine Frauen-Clinic namens Let Her Rip.
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In Its Sixth Year of Sponsorship, MasterCraft Makes Waves With Bold Hole-In-One Prize, Celebrity Sweepstakes, and On-Water Philanthropy
VONORE, Tenn., June 24, 2025 (GLOBE NEWSWIRE) -- MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) and the best-selling towboat brand, is proud to return as an official sponsor of the 2025 American Century Championship (ACC) in Lake Tahoe, beginning July 9. Building on its six years of sponsorship, MasterCraft will showcase its premium towboat lineup – including the recently redesigned flagship models, XStar 23 and XStar 25 while leading several high-impact activations including a
“We’re proud to return to the American Century Championship and celebrate performance, purpose, and shared passions,” said Krista Schipner, Vice President of Marketing at MasterCraft. “It’s always an incredible week – connecting with fans and participants, supporting a great cause, and bringing our brand to life both on the course and on the water.”
From headturning prize moments to waves that make a difference, MasterCraft’s presence will leave an impression both on the course and on the water. The full lineup of MasterCraft’s on-site activations is outlined below:
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| Set on Hole 12, the 135-yard par-3 challenge ups the ante with a spectacular prize: a fully loaded 2024 MasterCraft X24, valued at over This X24 is a wave-making machine, equipped with the Ilmor Supercharged 6.2L engine, underwater lights, cockpit heater, stern thruster, wireless phone chargers, and saltwater-ready tech. It also features hand-stitched CoolFeel upholstery, seamless smartphone integration, and best-in-class surf and wake performance. "This boat isn’t just a prize—it’s a statement. One swing. One X24. One unforgettable win," said Krista Schipner, Vice President of Marketing at MasterCraft. For more information on the X24 model visit HERE *Select features will differ from giveaway model | |
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From June 30 to July 20, fans can enter the Travis Mathew x Callaway x MasterCraft Sweepstakes for a chance to win the ultimate 2026 ACC experience:
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| MasterCraft’s philanthropic initiative, Surf to Save Lives, returns in partnership with St. Jude Children’s Research Hospital. Throughout ACC, celebrities and athletes can log minutes riding behind MasterCraft boats—each tracked minute contributing to the brand’s Childhood cancer survivor and MasterCraft athlete Alexa Score will be on site to lead demos and support participants in raising awareness and funds for families fighting childhood cancer. “The energy around this event is incredible—but what makes it truly special is our chance to use that momentum to give back,” said Krista Schipner, Vice President of Marketing at MasterCraft. “From hole-in-one dreams to on-water fundraising, this is what performance with purpose looks like.” More on the initiative: Surf to Save Lives | |
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| Attendees can visit MasterCraft at Hole 17, where the all-new XStar 23 and XStar 25 will be on display alongside a Chevrolet Silverado, showcasing the shared performance DNA behind the MasterCraft x General Motors relationship. Both XStar models feature the industry-first Z100 tower, MAAX Audio for immersive sound, and MasterCraft’s signature SurfStar system. The booth will also offer opportunities to learn more about the technology, craftsmanship, and engineering that powers the brand. “Whether it’s pulling a world-class athlete or pulling up to Hole 17 in style—MasterCraft delivers performance and style with an abundance of attitude,” added Schipner. More on the GM partnership: MasterCraft x GM | |
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Following ACC, MasterCraft will extend its presence with two on-water activations on the shores of Tahoe:
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To get more details about MasterCraft and the exciting upcoming activations, visit MasterCraft.com and follow along on Instagram, YouTube, X and Facebook.
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, MasterCraft.com, CrestPontoonBoats.com, and BalisePontoonBoats.com
Media Contact:
The Brand Amp
MasterCraftPR@TheBrandAmp.com
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