MasterCraft’s 2026 Lineup Debuts All-New X24 – Offering More Power, Unrivaled Precision, and a Commanding Presence
MasterCraft (NASDAQ: MCFT), the world's best-selling towboat brand, has unveiled its 2026 model year lineup, headlined by the completely redesigned X24 model. The new lineup introduces significant technological upgrades including a new SoundStage Audio system powered by Meridian, keyless digital ignition, and a new stern thruster developed with Ilmor.
The reimagined X24 features a reengineered hull for enhanced wake performance, expanded cockpit space, smarter storage solutions, and a new standard Z9 Power Tower with powered functionality. Additional fleet-wide improvements include enhanced courtesy lighting, new gel and flake color options, functional upgrades like higher-output alternators, and upgraded onboard battery charger ports.
MasterCraft (NASDAQ: MCFT), il marchio di motoscafi trainanti più venduto al mondo, ha presentato la sua lineup per l'anno modello 2026, guidata dal modello X24 completamente ridisegnato. La nuova lineup introduce significativi aggiornamenti tecnologici tra cui un nuovo sistema audio SoundStage alimentato da Meridian, accensione digitale senza chiave e un nuovo propulsore di poppa sviluppato con Ilmor.
Il rinnovato X24 presenta uno scafo riprogettato per prestazioni migliori delle onde, uno spazio cabina ampliato, soluzioni di stoccaggio più intelligenti e una nuova torre Z9 Power standard con funzionalità azionabili. Ulteriori miglioramenti su tutta la flotta includono illuminazione di cortesia potenziata, nuove opzioni di colore gel e flake, aggiornamenti funzionali come alternatori ad alta potenza e porte caricabatterie a bordo aggiornate.
MasterCraft (NASDAQ: MCFT), la marca de lanchas de remolque más vendida del mundo, ha presentado su línea para el año modelo 2026, encabezada por el modelo X24 completamente rediseñado. La nueva gama introduce importantes mejoras tecnológicas que incluyen un nuevo sistema de audio SoundStage impulsado por Meridian, encendido digital sin llave y un nuevo propulsor de popa desarrollado con Ilmor.
El X24 reinventado presenta una quilla rediseñada para mejorar el rendimiento de las olas, mayor espacio en la cabina, soluciones de almacenamiento más inteligentes y una nueva torre de potencia Z9 estándar con funcionalidad motorizada. Entre las mejoras para toda la flota se incluyen iluminación de cortesía mejorada, nuevas opciones de color en gel y flake, mejoras funcionales como alternadores de mayor potencia y puertos de cargador de baterías a bordo mejorados.
MasterCraft (NASDAQ: MCFT)는 세계에서 가장 많이 팔리는 트워트 보트 브랜드로서, 2026년 모델 연도 라인업을 공개했으며, 전체적으로 재설계된 X24 모델이 주축을 이룹니다. 새로운 라인업은 Meridian에서 구동되는 새로운 SoundStage 오디오 시스템, 열쇠 없는 디지털 시동, 그리고 Ilmor와 함께 개발된 새로운 선미 추진기를 포함한 중요한 기술 업그레이드를 도입합니다.
재구성된 X24은 물결 성능을 향상시키기 위한 재설계된 선체, 확장된 조종석 공간, 더 스마트한 수납 솔루션, 전동 기능이 가능한 새로운 표준 Z9 Power Tower를 특징으로 합니다. 전체 플릿에 걸친 추가 개선으로는 향상된 간편 조명, 새로운 젤·플레이 색상 옵션, 더 높은 출력의 교류 발전기 같은 기능적 업그레이드, 그리고 탑재 배터리 충전 포트의 업데이트가 포함됩니다.
MasterCraft (NASDAQ: MCFT), la marque de bateaux de remorquage détenant les meilleures ventes au monde, a dévoilé sa gamme pour l’année modèle 2026, mise en vedette par le modèle X24 entièrement redesigné. La nouvelle gamme introduit d’importantes mises à niveau technologiques, dont un nouveau système audio SoundStage alimenté par Meridian, une démarrage numérique sans clé et un nouveau propulseur de poupe développé avec Ilmor.
Le X24 réinventé présente une coque remaniée pour de meilleures performances de wake, un espace cockpit élargi, des solutions de rangement plus intelligentes et une nouvelle tour d’alimentation Z9 standard avec des fonctionnalités motorisées. D’autres améliorations à l’échelle de la flotte incluent un éclairage d’appoint amélioré, de nouvelles options de couleur gel et flake, des améliorations fonctionnelles comme des alternateurs à haute puissance et des ports de charge de batterie embarqués mis à jour.
MasterCraft (NASDAQ: MCFT), die weltweit meistverkaufte Towboat-Marke, hat seine Modelljahres-Lineup für 2026 vorgestellt, angeführt vom vollständig neu gestalteten X24-Modell. Die neue Linie führt bedeutende technologische Upgrades ein, darunter ein neues SoundStage Audio-System powered by Meridian, schlüssellosen digitalen Zündsystem und einen neuen Heck-Düsenantrieb, entwickelt mit Ilmor.
Der neu gestaltete X24 verfügt über einen neu konfigurierten Rumpf für verbesserte Wake-Leistung, mehr Cockpit-Stauraum, intelligenteres Staukonzept und eine neue Standard Z9 Power Tower mit motorisierbarer Funktion. Weitere fleetweite Verbesserungen umfassen verbesserte Courtesy-Beleuchtung, neue Gel- und Flake-Farboptionen, funktionale Upgrades wie Hochleistungswechselrichter sowie aktualisierte Bord-Ladeanschlüsse.
MasterCraft (NASDAQ: MCFT)، العلامة التجارية الأكثر مبيعاً للزوارق السحب في العالم، كشفت عن تشكيلتها لعام 2026، بقيادة موديل X24 المعاد تصميمه بالكامل. تتضمن التشكيلة الجديدة ترقيات تكنولوجية مهمة، منها نظام صوت SoundStage الجديد المدعوم من Meridian، وإشعال رقمي بدون مفتاح، ومثبت دفع خلفي جديد طورته مع Ilmor.
يتميز X24 المعاد تخطيطه بهيكل جديد يعزز أداء الأمواج، ومساحة كابينة موسّعة، وتخزين أكثر ذكاءً، ومكان ترويسة Z9 Power Tower قياسي جديد يعمل بالطاقة. تشمل التحسينات عبر الأسطول إضاءة مراعاة محسّنة، خيارات ألوان جديدة من الجل والفلّيك، ترقيات وظيفية مثل مولّدات بقدرة أعلى، ومنافذ شحن بطاريات على متن السفينة مُحدّثة.
MasterCraft (NASDAQ: MCFT)，全球最畅销的拖艇品牌，揭晓了其2026 年款阵容，以全新打造的X24 模型为主轴。新阵容带来显著的技术升级，包括 Meridian 驱动的全新 SoundStage 音响系统、无钥匙数字点火，以及与 Ilmor 共同开发的全新船尾推进器。
重新构想的 X24 拥有重新设计的船体以提升激浪性能、扩大的驾驶舱空间、更智能的储物方案，以及一台带电动功能的标准 Z9 Power Tower。全舰队的其他改进还包括增强的礼貌照明、新的凝胶与闪片颜色选项、诸如更高输出的调节器等功能升级，以及船上电池充电端口的升级。
- Complete redesign of flagship X24 model with enhanced performance features
- Introduction of new SoundStage Audio system for improved sound quality
- Addition of modern features like keyless digital ignition and stern thruster
- Expanded storage solutions and cockpit space in X24 model
- New color options and customization features across the lineup
- None.
Insights
MasterCraft's 2026 lineup features the completely redesigned X24 and significant tech upgrades across all models, potentially strengthening their market position.
MasterCraft's 2026 lineup announcement represents the company's most substantial product refresh in recent years, headlined by the completely redesigned X24 model - the first full overhaul of this popular boat in nearly a decade. The strategic timing of this release aligns with increasing consumer demand for premium features in recreational watercraft.
The company has made significant technological investments across the entire fleet, including the new SoundStage Audio system (partnered with premium audio brand Meridian), keyless digital ignition, and an Ilmor-partnered stern thruster system. These premium-positioned features address key pain points for boaters while potentially creating upsell opportunities and higher margin sales.
The X24 redesign specifically targets several high-value improvements: a reengineered hull for better wake performance and efficiency, expanded cockpit space with smarter storage solutions, premium audio options including the transom-mounted MAAX system for surfers, and standard powered functionality on the new Z9 tower.
From a manufacturing perspective, MasterCraft has maintained its vertical integration approach while forming strategic partnerships (like with Ilmor) for specialized components. This balanced approach typically yields better margin control and quality management.
The breadth of the lineup across four distinct series (NXT, XT, X, and XStar) allows MasterCraft to capture various price points while maintaining premium positioning. The customization options through their design center support this premium strategy while allowing efficient inventory management at the dealer level.
This comprehensive product update across all lines demonstrates MasterCraft's continued commitment to maintaining its position in the high-end towboat market, where they face competition from brands like Malibu, Nautique, and Supra. The timing of the release for the 2026 model year gives dealers adequate runway to clear existing inventory while building demand for these new models.
From Perfect Waves to Endless Possibilities, MasterCraft’s 2026 Lineup Offers Class-Leading Performance, Unmatched Craftsmanship, and Proven Reliability
2026 Lineup Introduces Convenient Smart Features, New Stern Thruster, Intuitive Software, and an All-New Audio System – MasterCraft SoundStage
New X24 Features a Sophisticated New Profile, Reengineered Hull, Expanded Cockpit, Smarter Storage, Enhanced Audio, and All-New Standard Z9 Power Tower With Powered Functionality
VONORE, Tenn., Oct. 01, 2025 (GLOBE NEWSWIRE) -- MasterCraft Boat Company, a MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) subsidiary and the world's best-selling towboat brand, today announced its 2026 model year lineup and an all-new, completely redesigned X24. Built for unforgettable moments, the 2026 MasterCraft lineup offers class-leading performance, unmatched craftsmanship, and proven reliability.
“For nearly 60 years, MasterCraft has led the industry – pioneering performance, driving innovation, and creating lifelong memories,” said Krista Schipner, MasterCraft’s Vice President of Marketing. “Today, we’re excited to raise the bar with the industry’s most diverse lineup. From fresh new colors to intuitive technology and performance upgrades, every detail in every MasterCraft model is thoughtfully crafted to deliver experiences that turn every day on the water into an unforgettable memory.”
With a diverse lineup, including NXT, XT, X, and XStar, and an intuitive design center that offers endless personalization, MasterCraft delivers a range of models to suit every boater’s needs and lifestyle – all without sacrificing performance. From NXT to XStar, each MasterCraft is handcrafted with relentless precision and rigorously tested to ensure every detail elevates the experience, allowing boaters to focus on friends, family, and making memories.
New 2026 Highlights
MasterCraft’s 2026 lineup builds upon its legacy of innovation with features that introduce new technology, enhanced functionality, and add stylish design across every model.
SoundStage Audio Powered by Meridian
MasterCraft debuts a completely reimagined audio experience, delivering a more rich sound, refined acoustics, and concert-level clarity. Custom-tuned for each model to maximize clarity, directionality, and depth – immersive audio is now a hallmark of every MasterCraft boat.
Keyless Digital Ignition
A new touchscreen-enabled start/stop sequence modernizes the helm, adds enhanced security with “Sleep” and “Away” modes, and eliminates the need for a traditional key.
New Stern Thruster
Developed in partnership with Ilmor, the all-new stern thruster is standard on XStar and available as an upgrade on X and XT models. The new stern thruster offers easy maneuverability, eliminates the need for an additional battery, and delivers seamless integration with telematics for visibility and diagnostics.
Enhanced Lighting
All 2026 MasterCraft models now feature enhanced courtesy lighting with expanded zones. NXT gains full RGB lighting standard, while XT models add new storage-area LEDs for improved visibility and aesthetic.
Functional Upgrades
Thoughtful touches include an optional valuables drawer on XT models, upgraded onboard battery charger ports, higher-output alternators (6.2L & 6.2L SC engines), updated volume knobs, and new rear entry “Raccoon Door” access on mooring covers.
Cosmetic Refreshes
New gel and flake colors are now available to the entire fleet (Sierra Dune, Solstice, Granite Flake, Sapphire Blue Flake, Viridian Flake, and Golden Hour Flake) plus new vinyl and flooring options keep the lineup modern and customizable. Updated tower color options for Z6 and Z8 towers, plus new white M80 speaker cans expand personalization even further.
2026 X24
The completely redesigned X24 headlines MasterCraft’s 2026 lineup, marking the first full refresh of this renowned model in nearly a decade. Every detail was reengineered to enhance power, precision, and presence.
Reengineered Hull
Built from the hull up, the X24’s redesigned running surface refines wake and wave performance for all skill levels while delivering improved handling and efficiency.
Expanded Cockpit & Smarter Storage
Increased cockpit space and reimagined storage solutions make it easier than ever to bring friends, family, and gear along without compromise. The X24 features all-new transom storage that is equipped to hold up to two boards per side with a removable and modular board bag storage system.
SoundStage Audio Powered by Meridian
Standard on X24, the new MasterCraft SoundStage system transforms the on-water experience with immersive, high-fidelity sound throughout the boat. The X24 also has an optional transom audio system, MAAX (MasterCraft Aft Audio Experience) that takes the audio for surfers to the next level.
All-New Standard Z9 Power Tower
A striking new design that balances strength with style, offering powered functionality as standard equipment, integrated lighting, and multiple finishes. A heritage or premium bimini can be selected to further customize the Z9 tower.
Modernized Profile
With a bold new silhouette and refined interior lines, the X24 commands attention both on the water and at the dock.
MasterCraft is driven by a mission to deliver industry-leading quality, uncompromising comfort, and precision craftsmanship in every model. From hull to helm, each boat is engineered with meticulous attention to detail, ensuring durability and performance that exceed industry-standards. Designed with the driver, rider, and passenger in mind, MasterCraft prioritizes on-water comfort through innovative seating, intuitive controls, and superior ride characteristics. Above all, the brand is renowned for its unmatched wave and wake performance, consistently pushing the boundaries to provide the perfect pull for wakeboarders, wakesurfers, and skiers alike—setting the standard for excellence on the water.
The 2026 MasterCraft lineup is now available at all MasterCraft dealerships globally. For more information, visit www.MasterCraft.com and follow along on Instagram, YouTube, X, and Facebook.
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.BalisePontoonBoats.com
Media Contact:
Kim Ramos
The Brand Amp
MasterCraftPR@TheBrandAmp.com
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FAQ
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