SCREENVISION MEDIA FURTHER SECURES ITS ROBUST EXHIBITOR NETWORK VIA PARTNERSHIP EXTENSION WITH MARCUS THEATRES

Rhea-AI Summary

Screenvision Media has announced a partnership extension with Marcus Theatres (NYSE:MCS), the nation's fourth-largest movie exhibitor. The agreement strengthens their 16-year relationship and includes the addition of 'Platinum' inventory to Marcus Theatres screens, positioned before the final two trailers following the Front + Center preshow.

Marcus Theatres contributes 60 theatres and 806 screens to Screenvision's network, with significant presence in major Midwest markets including Chicago (6 theatres, 100 screens), Milwaukee (10 theatres, 134 screens), and St. Louis (8 theatres, 121 screens). The partnership aims to enhance the preshow experience through exclusive content partnerships and new technology capabilities throughout 2025.

Positive

• Secured extension with fourth-largest US movie exhibitor, maintaining access to 806 screens
• Addition of premium 'Platinum' inventory position, creating new revenue opportunities
• Strong presence in major Midwest markets with 355 screens across key cities

Negative

• None.

Insights

Media Industry Analyst

Marcus Theatres' extended partnership with Screenvision Media represents a positive development in its advertising strategy. The addition of premium "Platinum" inventory positioned just before the final trailers creates a high-value advertising slot in the most attentive part of the preshow experience.

This extension builds on a 16-year relationship with Screenvision and strategically positions MCS to capitalize on the rebounding theatrical market where advertisers are seeking distraction-free environments with high audience attention. With 806 screens across 60 theatres, particularly concentrated in major Midwest markets like Chicago, Milwaukee, and St. Louis, Marcus has significant advertising inventory to monetize.

While financial terms remain undisclosed, cinema advertising typically commands premium CPMs compared to other media channels due to its captive audience. The enhanced placement should drive incremental revenue beyond standard preshow advertising, creating a more diversified income stream beyond traditional box office and concessions.

This agreement aligns with industry trends where exhibitors are maximizing alternative revenue sources while leveraging the renewed enthusiasm for theatrical experiences in 2025. The partnership strengthens Marcus Theatres' competitive position in the exhibition landscape by enhancing both the viewer experience and advertising effectiveness.

Agreement with Nation's Fourth Largest Cinema Exhibitor Includes Screenvision's Platinum Inventory & Enhancements to the Preshow Experience

NEW YORK, March 27, 2025 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive premium video advertising and content representation services for top-tier cinema exhibitors, today announced a new agreement to extend is longstanding relationship with Marcus Theatres^®, a division of The Marcus Corporation (NYSE:MCS).

"Our relationship with Marcus spans 16 years and this latest extension further underscores the strength of our partnership," said Darryl Schaffer, Screenvision Chief Partnership Officer. "The enthusiasm for the 2025 box office is returning to levels we have not seen in years – we look forward to continuing to deliver the industry's best preshow with new and highly engaging content that consistently resonates with moviegoers."

Marcus is the nation's fourth largest movie exhibitor with 60 theatres and 806 screens within the Screenvision network. The company's footprint spans major markets across the Midwest, including Chicago (six theatres and 100 screens), Milwaukee (10 theatres and 134 screens) and St. Louis (eight theatres and 121 screens).

Screenvision provides its partners with a highly differentiated and revenue-driving platform to connect leading advertisers with moviegoing audiences with the highest attention and distraction-free environment. As part of the agreement, Screenvision will add "Platinum" inventory to the Marcus Theatres screens which will be made available just prior to the final two trailers following the Front + Center preshow. The new position enables brands to capitalize on a highly coveted part of the show.

"Marcus Theatres is proud to continue our longstanding relationship with Screenvision," said Mark Gramz, President, Marcus Theatres. "Together we provide our audiences with an engaging and immersive environment from the moment they sit down. We look forward to continuing the partnership for years to come."

Additionally, Screenvision will continue evolving its preshow experience to create unique opportunities for its advertisers. Brands will be able to tap into Screenvision's exclusive content partners along with breakthrough research and technology capabilites that will be introduced throughout the year.

About Screenvision Media
Headquartered in New York, N.Y., Screenvision Media is a national leader in delivering comprehensive advertising and content representation services for top-tier cinema exhibitors The Screenvision Media cinema advertising network includes nearly half of all measured cinema admissions, comprising 14,000 screens in 2,300 theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 7 of the top 10 exhibitor companies.

About Marcus Theatres
Marcus Theatres^®, a division of The Marcus Corporation, is the fourth-largest theatre circuit in the United States and currently owns or operates 993 screens at 79 locations in 17 states under the Marcus Theatres, Movie Tavern® by Marcus and BistroPlex® brands. For more information, please visit www.marcustheatres.com and follow the company on Facebook (MarcusTheatres), X (@Marcus_Theatres), Instagram, and TikTok (@marcustheatres).

Media Contact: 
Russin Royal 
rroyal@crwnpartners.com

View original content:https://www.prnewswire.com/news-releases/screenvision-media-further-secures-its-robust-exhibitor-network-via-partnership-extension-with-marcus-theatres-302413394.html

SOURCE Screenvision Media

FAQ

What is included in the new Screenvision Media and Marcus Theatres (MCS) partnership extension?

The partnership includes Platinum inventory placement before the final two trailers and enhancements to the preshow experience, covering 806 screens across 60 theatres.

How many screens does Marcus Theatres (MCS) operate in the Screenvision network?

Marcus Theatres operates 806 screens across 60 theatres within the Screenvision network, primarily in Midwest markets.

What is the Platinum inventory offering in the Marcus Theatres (MCS) agreement?

Platinum inventory is premium advertising space positioned just before the final two trailers, following the Front + Center preshow.

What is Marcus Theatres' (MCS) presence in major Midwest markets?

Marcus operates 6 theatres (100 screens) in Chicago, 10 theatres (134 screens) in Milwaukee, and 8 theatres (121 screens) in St. Louis.