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Mercury Insurance Reveals the 10 Most Affordable New SUVs to Insure for 2026

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Mercury Insurance (NYSE: MCY) released its 2026 rankings of the 10 most affordable new SUVs to insure, highlighting Hyundai Santa Fe as the top model, followed by Chevrolet Blazer and Honda Pilot. The list is based on Mercury's internal analysis of insurance costs for 2024–2026 model year SUVs.

According to Mercury, insurance premiums are influenced by repair costs, parts, theft trends, safety technology and claims history, and can substantially affect long-term ownership costs. The company encourages shoppers to request insurance quotes before purchasing to better understand total cost of ownership.

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News Market Reaction – MCY

+1.01%
+1.01% Session close to close

In the Jul 28 session, MCY gained 1.01%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

MCY's recent news record included a 2.65% reaction after wildfire-risk coverage and a -2.34% reactio...
Analysis

MCY's recent news record included a 2.65% reaction after wildfire-risk coverage and a -2.34% reaction after vacation-rental guidance. This ranking belongs to that mixed informational-news history; the active S-3ASR remains a financing risk.

Key Figures

SUVs ranked: 10 SUVs Model year: 2026 model year Analysis range: 2024-2026 model years +2 more
5 metrics
SUVs ranked 10 SUVs Annual list of affordable new SUVs to insure
Model year 2026 model year Ranked new SUVs
Analysis range 2024-2026 model years Mercury Insurance internal insurance analysis
Top-ranked SUV Rank 1 Hyundai Santa Fe
Lowest listed rank Rank 10 Kia Sorento

Historical Context

5 past events · Latest: Jul 23 (Neutral)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Jul 23 Wildfire risk guidance Neutral +2.6% Company explained localized factors that influence wildfire risk between neighboring homes.
Jul 21 Vehicle ownership guidance Negative -0.5% Company urged drivers to compare replacement costs with repairing reliable existing vehicles.
Jul 14 Vacation rental guidance Negative -2.3% Company warned about insurance misunderstandings and responsibilities affecting vacation rental guests and homeowners.
Jul 09 Home safety guidance Neutral -0.3% Company outlined steps addressing theft, water damage, electrical issues and vacation-related home risks.
Jul 07 Earnings date announcement Neutral -0.3% Company scheduled second-quarter results and its Form 10-Q filing for August 4.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

MCY's recent informational-news releases produced mixed results, with three of five recorded reactions negative and the largest move positive.

Key Terms

underwriting factors
1 terms
underwriting factors financial
"Individual premiums vary based on driver profile, location, coverage selections and other underwriting factors."
Underwriting factors are the key pieces of information and conditions that an underwriter examines to decide whether to take on and how to price a risk—whether for an insurance policy or a securities offering. These can include financial statements, credit history, market conditions, legal or regulatory issues, collateral and management quality; think of it as an inspection checklist used to set terms and price. For investors, these factors influence the cost, availability, and risk profile of a deal or coverage, which can affect returns and valuation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Hyundai Santa Fe leads this year's rankings as Mercury helps consumers compare another important ownership cost

LOS ANGELES, July 28, 2026 /PRNewswire/ -- Buying an SUV often starts with comparing sticker prices, fuel economy and safety ratings. Mercury Insurance (NYSE/NYSE TX: MCY) says shoppers should add one more item to that checklist: insurance costs.

The 2026 Santa Fe (all models) is Mercury Insurance’s Most Affordable SUV to insure for 2026. Photo courtesy of Hyundai Motor America.

Today, Mercury Insurance released its annual list of the 10 most affordable new 2026 model year SUVs to insure, giving consumers another way to evaluate the long-term cost of owning one of America's most popular vehicle types.

Rank

Vehicle

1

Hyundai Santa Fe

2

Chevrolet Blazer

3

Honda Pilot

4

Kia Sportage

5

Honda Passport

6

Ford Escape

7

Kia Soul

8

Honda HR-V

9

Honda CR-V

10

Kia Sorento

"Insurance is one of the few ownership costs drivers continue paying long after they leave the dealership," said Chong Gao, Director of R&D for Mercury Insurance. "A vehicle with lower insurance costs can help consumers save money throughout the life of ownership."

SUVs continue to dominate new vehicle sales because they combine passenger space, cargo capacity and versatility. While buyers often compare horsepower, seating and technology, insurance costs can vary considerably between vehicles.

Premiums are influenced by many factors, including repair costs, replacement parts, theft trends, safety technology and claims history.

"Insurance isn't always top of mind during the shopping process, but it should be," Gao said. "Requesting an insurance quote before purchasing a vehicle helps buyers understand the complete cost of ownership."

Methodology

Mercury Insurance's Research & Development team analyzed insurance costs for new 2024-2026 model year SUVs. Rankings are based on Mercury's internal insurance analysis. Individual premiums vary based on driver profile, location, coverage selections and other underwriting factors.

To view past press releases about affordability, visit the Mercury Insurance Resource Center.

About Mercury Insurance

Mercury Insurance (NYSE/NYSE TX: MCY) is a multiple-line insurance carrier predominantly offering personal auto, homeowners, renters and commercial insurance through a network of independent agents in Arizona, California, Georgia, Illinois, Nevada, New Jersey, New York, Oklahoma, Texas and Virginia, as well as auto insurance in Florida. Mercury writes other lines of insurance in various states, including commercial, business owners and business auto, landlord, home-sharing, ride-hailing and mechanical protection insurance.

Since 1962, Mercury has provided customers with tremendous value for their insurance dollar by pairing ultra-competitive rates with excellent customer service, through more than 4,200 employees and a network of more than 6,340 independent agents in 11 states. Mercury has earned an "A" rating from A.M. Best, as well as "Best Auto Insurance Company" designations from Forbes and Insure.com. For more information visit www.MercuryInsurance.com or follow the company on LinkedIn, Instagram or Facebook.

Media interested in receiving updates from Mercury can learn more at the Mercury Newsroom.

 

Mercury Insurance Logo.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/mercury-insurance-reveals-the-10-most-affordable-new-suvs-to-insure-for-2026-302836140.html

SOURCE Mercury Insurance

FAQ

What are the 10 most affordable 2026 SUVs to insure according to Mercury Insurance (MCY)?

According to Mercury Insurance, the 10 most affordable 2026 SUVs to insure are led by the Hyundai Santa Fe, followed by Chevrolet Blazer, Honda Pilot, Kia Sportage, Honda Passport, Ford Escape, Kia Soul, Honda HR-V, Honda CR-V and Kia Sorento.

Which SUV is ranked most affordable to insure for 2026 by Mercury Insurance (MCY)?

Mercury Insurance ranks the Hyundai Santa Fe as the most affordable new 2026 model year SUV to insure. The ranking comes from Mercury's internal analysis of insurance costs for 2024–2026 model year SUVs across its own data.

How does Mercury Insurance (MCY) determine its list of affordable SUVs to insure for 2026?

Mercury Insurance bases its 2026 affordable SUV rankings on its internal insurance cost analysis. According to Mercury, its Research & Development team analyzed premiums for 2024–2026 model year SUVs, considering many underwriting factors within its own data set.

Why does Mercury Insurance (MCY) say insurance costs matter when buying a 2026 SUV?

Mercury Insurance says insurance is an ongoing ownership cost that continues long after purchase. According to Mercury, choosing SUVs with lower insurance costs can help consumers save money over the full ownership period, complementing sticker price, fuel and safety comparisons.

What factors influence SUV insurance premiums according to Mercury Insurance (MCY)?

According to Mercury Insurance, SUV premiums are influenced by repair costs, replacement parts prices, theft trends, safety technology and claims history. The company adds that individual premiums also vary by driver profile, location, coverage selections and other underwriting factors.

Does Mercury Insurance (MCY) say individual 2026 SUV insurance premiums will match its affordability rankings?

Mercury Insurance does not say individual premiums will match the rankings. According to Mercury, its list reflects internal cost analysis, while actual premiums vary by driver profile, location, coverage choices and other underwriting factors, so consumer quotes can differ substantially.